Why Your Real Estate Investor Website Needs To Be On WordPress

Why Real Estate Investors Use WordPress For Their Websites

If you are looking for a real estate investor website,  WordPress offers a flexible interface, is search engine optimized, and boasts the functionality to add content and features that your target audience is looking for.

As a real estate investor I find it to be the best solution and platform to use so you can grow and scale your real estate business by leveraging the internet.

WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of real estate website or personal website without have to paying for it. Another great bonus is that you don’t need to have a lot of technological experience to use WordPress on your website. Getting your WordPress real estate investor website online is extremely easy and affordable. All you need is to set up hosting with a provider such as Hostgator or Godaddy. These hosting companies can install WordPress on your site with just a click of the mouse.

WordPress also has numerous themes available for you to use, again for free. The template options are endless and there are countless options for the real estate investor industry. If you don’t like the theme templates that come with the default installation of WordPress, you can find hundreds of other themes across the web. Some of these themes are free while others are paid and offer more functionality such as IDX or listings integration. If really want to establish a your brand and stand out from the crowd then you can also find a designer to create a custom real estate website on WordPress for you. These custom themes can range anywhere from a few hundred dollars to a couple thousand dollars. Another great thing is that you kind actually make your theme appear like a regular website. There are thousands of real estate websites and real estate investor websites across the web that use this platform.

One thing that makes the WordPress platform such a flexible interface for real estate investor websites is that it utilizes plug-ins.

WordPress Plug-in give you the ability to really customize your WordPress real estate investor website with just about anything you can think of. Most of the plug-ins are free and can be installed with a click of the mouse. For example, if you wanted a way to add all your social media accounts to your site you could just look that up on Google and find the relevant plug-in, which there are many of. There are numerous plug-ins available but some the most useful are the SEO Plug-ins that can really help get you real estate investor website found by the major search engines.

WordPress is a very SEO friendly platform. SEO means search engine optimization and SEO definitely must be kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly. For example sending pings to other sites, making categories, tagging your posts, using investor SEO keywords, and the use of h1/h2 tags can dramatically affect your real estate  investor website rankings on the search engines.

WordPress is used around the entire world. It probably has the largest community on the World Wide Web. Recent statistics indicate that WordPress is used on more than 2% of the websites in the world. There is also a large user development community that is constantly working on new software, themes, plug-ins and updates.

A real estate investor website on WordPress can also be the foundation for your social media efforts

By posting articles and relevant content to your site regularly you will almost immediately be indexed by Google and the other search engines. These search engines absolutely love fresh content, so you should be posting new content at least twice a week, preferably 3-4 times weekly. The more often you post the better. One good strategy is to pre-write your content and then have WordPress publish the content on the days and times of your choosing! While you’re taking advantage of this organic traffic generating strategy you can also link your content to your social media accounts. This will help grow your brand, real estate business and traffic even further. That’s why we suggest you build your real estate investor website on WordPress before moving on to Facebook, Twitter, LinkedIn, YouTube or anything else. If you’re ready to take control of your real estate web presence and real estate marketing online then you need to start by using WordPress.

Top 6 Reasons Real Estate Investors Use WordPress…

    1. Easy Website Maintenance – With WordPress, learning to create or edit content is very simple.
    2. Perfect For Niche Markets – Whether it’s wholesaling, rent to own, or note buying WordPress is great for creating multiple pages quickly.
    3. WordPress Plugins To Just About Everything – Want to embed a youtube gallery with your latest posts?  How about image links to your social profiles – Twitter, Instagram, Facebook?  Want to create Landing Pages so you can capture more motivated sellers and buyers? Want to include Google Maps, add Analytics, Facebook like box, social media sharing? WordPress Plugins can do all that and much more.
    4. Inexpensive To Design Your Projects – There are thousands of WordPress templates to choose from, some which are great for real estate allowing you to save money on a web designer.  There are also a couple great real estate investor websites plug and play systems out there built on WordPress too.  Check out this short video on the industry leader!
    5. Search Engine Optimization – WordPress is very search engine friendly.  Once you learn more about WordPress – there are some awesome plugins and tweaks that can seriously enhance the search engine friendliness of your real estate investor WordPress website.  Check out this post on Real Estate Investor SEO.
    6. WordPress Is The Most Used Website Platform For Marketers In The World.  If hundreds of thousands of other marketers are using it why aren’t you and since it’s so widely used  finding experienced people who know how to set it up or help you with WordPress is easy.

So to recap:  WordPress is one of the most popular websites used by real estate investors and marketers.   It’s user friendly, simplistic and fun to use, and its extremely search engine friendly.  When you combine that with all of  it’s functionality and add-ons it’s the perfect choice for real estate professionals, agents and investors from all experience levels.   It doesn’t matter if you’re just starting a blog, building out a company site, a niche site for motivated sellers or if you’re just using it for landing and capture pages, WordPress is the way to go.

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Inbound Marketing For Real Estate Investors

Inbound Marketing For Real Estate Investors

Getting visitors to your website is simple, if you know inbound marketing and search engine optimization works.

inbound marketingThe ultimate goal when getting a real estate investor website online is to generate as much traffic as possible so you can convert that traffic to leads and those leads into increased revenue & deals.   However,  it ‘s not just about traffic… it’s about targeted traffic.  Targeted traffic is the traffic that could actually have some interest in your product or service.  For real estate investors that targeted traffic would be motivated sellers, cash buyers, or even private lenders.

So how do you generate motivated seller and cash buyer traffic on the internet?

Here are four easy real estate investor inbound marketing tips to explode your business!

These tips help you crush the competition and double your business when marketing your real estate investor website online.

Focus on your customers instead of your competition?

It’s very rare for a Motivated Seller to shop around for investors. The homeowners that would do that typically either sell their house as a FSBO or list it with a real estate agent.   When sellers to choose to sell their houses to an investor they typically go with the first person/business they can trust and ask for a cash offer straightaway.

That’s why the most important thing you can do at the beginning is just to drive targeted traffic to your real estate investor website and not focus on trying to beat your competition in search rankings right away because that can take time, but finding other ways to reach people — stuff like direct mail, signs, flyers, craigslist ads, etc – anything that has your website on it that you can get in front of someone who might want to sell their property is a terrific way to drive traffic.   These are old-school ways of generating leads and growing  your business and you should have an even mix of these strategies as well as focusing on building your presence on the internet.

That’s why generating quality traffic to your site from many sources is absolutely essential to grow a sustainable business… again, you don’t want your business to depend upon one source of traffic like a search engine, since rankings can change overnight.  You also want to implement multiple sources of traffic.

Write a weekly blog post and share it.

It sounds too simple, right? It couldn’t be that simple? Trust me, it is really that simple.  Now, putting up the weekly blog post isn’t enough to generate leads. You also have to build traffic.

Let me help you with your Inbound Marketing Strategy. Click Here For A Consultation

One the takeaways from this post is to switch your thinking and behavior.  Outbound marketing (direct mail, flyers, postcards, etc) is a great strategy but you need to stop chasing people, and start attracting them.  Building credibility and authority through blogging is THE best way I know to harness the power of the law of attraction.

What do you blog about?  Post good information on how to handle probates, estates, foreclosures, tax liens and other difficult situations that often lead to fast cash sales to investors.

Here are some other ideas for pretty fast and easy blog posts for your real estate investor website:

  • Tell a neighborhood story
  • Promote an upcoming community event
  • Review a great local business
  • Make a list of churches and types of worship available nearby
  • Make lists of architecture styles, unique home features, or other special local real estate info
  • Comment on local news story, current event or issue
  • Attend a public meeting and write about it
  • Spotlight a great non-profit
  • Do a cost of living comparison with real examples (use good data sources)
  • List the top employers in your area and provide some commentary
  • Lists of best local businesses by category (barbershop, auto repair, etc – Yelp is a great source of content)
  • Market statistics for your area, such as average sale prices, absorption rates, etc.
  • Local travel tips for visiting tourists or relocating buyers (everyone wants insider knowledge)
  • Review of a real estate guide, book or blog
  • Common (or uncommon) real estate hoaxes and scams
  • How to shop for investment property
  • Things that go wrong with real estate sales

Make A Compelling Offer

Here’s where the rubber meets the road… conversions happen on your real estate investor website because people like your offer! So figure out how can you make your offer to motivated sellers and or cash offers more attractive? Perhaps you can offer a free report to sellers who might be interested in selling their house to you? Or a free report to potential cash buyers or buyers who might purchase a house from you.… a highly compelling offer with the right call to action can really make your lead generation soar through the roof!  You should have this compelling offer and call to action at the end of every piece of content or blog post you write.

Search Engine Optimization and Keywords

Learning what the best real estate investor keywords are for your inbound marketing strategy and using them effectively is very important for driving targeted traffic to your real estate website.  This is a key element in Real Estate SEO.  The more effective and accurate keywords you use will have a direct impact on your page or post appearing in the search results.  Search engines give preference to keywords so you should know what you are doing when you start putting keywords in your content.  Researching keywords for the real estate niche is something you definitely need to be doing for real estate inbound marketing efforts.

Optimize Your Websites For Real Estate Investor Inbound Marketing

You know that you should be optimizing your website, right? Optimization is critical to getting found on search. Fortunately, it’s super easy to optimize your website when you have the right tools and system… we have the tools built right in our system, and we can help you rank high in your market.

Want to Get Started with Real Estate Investor Inbound Marketing in  3 easy steps?

Step 1: Get signed up for OnCarrot, launch a Motivated Seller site, learn all about SEO, and rank high.

Step 2:  Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.

Step 3:  Create awesome stories, articles, and reports to get media attention along with great links to your website pages.

Step 4:  Start doing Paid Traffic Generation – Ramp up your online leads this week with a paid traffic campaign managed 100% for you.  [thrive_link color=’blue’ link=’http://www.adwordsnerds.com/#_l_1s’ target=’_blank’ size=’small’ align=”]Learn More…[/thrive_link]

Hahaha…I never said it was gonna be easy… but these 3 steps can get you one step closer to market domination.

Why You Should Use Investor Carrot Websites

Investor Carrot Websites

Investor Carrot is a well designed real estate investor website platform built off of the WordPress platform.  If you are familiar with WordPress and have used it be you know how easy and powerful it is.  Investor Carrot uses the most important  capabilities of WordPress and helps real estate investors get found on the internet and at the top of the search engines by utilizing the concept of content / inbound marketing.

Here is why you should use Investor Carrot Websites!

Here is rundown of everything that I like about the Investor Carrot Real Estate Investor Website Platform…

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Well Designed Real Estate Investor Websites 

Full Featured Great Looking Real Estate Investor Website or Websites – These websites are not only easy and fast to get up but they look great too.

The websites are designed to convert traffic into leads.  All the content and pages are laid out with purpose and thought, including:  Testimonials, Downloadable Guides, smartly placed contact forms, and very targeted keyword content based off of the organic real estate investor SEO strategies.  The websites are not only elegant but they are also effective and come prebuilt with content that converts.  There are real estate investor investor websites for whatever you need.  Websites for buyers, sellers, multi-family, lease option, and more.  The Investor Carrot / On Carrot websites are optimized for mobile devices!  All InvestorCarrot websites are fully responsive for all screen sizes. Plus, you can receive updates about new real estate leads straight to your cell phone the second they come in.  They’ve designed the websites so it is very easy for you to quickly update your branding, edit 100% of all of the content, build credibility, add videos, pictures, and a lot more.

Real Estate Investor Search Engine Optimization 

Investor Carrot websites are SEO optimized out the gate to help you rank higher for your local keywords.  Ranking well in the search engines for your real estate investing websites can be a complicated thing… but a high ranking could turn into a steady stream of profitable deals each and every month for you.  The marketing methodology is all about real estate investor inbound marketing.  What is inbound marketing?  You can read more about that here.   But in a nut shell it’s all about ranking organically at the top of the search engines by creating content and articles based upon what sellers and buyers are actually typing into the search engines.  Investor Carrot has made this process extremely easier for you.  You see…the real estate investor websites comes with a built in blog and SEO Tools that can help you optimize and rank better in the search engines.  Investor Carrot uses Yoast – an SEO WordPress plugin which is widely considered to be the best available.  Each of their pre-written articles are created to the specifications of that plugin. With this built in SEO Tool it is easy to optimize each page without having to be an SEO expert yourself…

…And, if you want to streamline things they even provide a local SEO Automation process that gives you a jumpstart to help you rank better in your local area.  Investor Carrot is at the forefront of SEO in the real estate investing market.  As proof, poke around the internet and see how many top rankings Investor Carrot members currently hold (and are gaining each and every month).  Their search engine optimization setup is excellent and it can walk you through exactly what you need to do to get your real estate investor website found by the search engines quickly.   This is an awesome attribute, it’s easy and it produces big results.

Here is a video outlining some SEO tips for Investor Carrot Websites

The Best Real Estate Investor Website System For Real Estate Lead Generation

Need leads? Investor Carrot make it easier for you to generate traffic and capture leads!  You’ll be blown away when you see the lead forms, squeeze pages, and everything else they over!  One of the keys to their lead generation is having this very detailed 2-Step optin form process.  This is done via their Contact Form  plugin – Investor Carrot uses Gravity Forms for this.  This is a stand alone plugin that is a $200/yr plugin.  The pre-written forms are excellent, contain auto-responders and the 2-step form process dramatically increases conversions.   Quality motivated seller leads and cash buyer leads are the lifeline of business as a real estate investor.   As great deals get tougher to come by, and sellers are getting bombarded with postcards by dozens of other investors, savvy investors are cutting through the clutter by getting in front of motivated prospects online.

A recent study showed that leads generated through your website and SEO are more than 2x more likely to turn into a deal than leads from offline marketing, PPC, and social.  The Investor Carrot platform is built from the ground up to help you attract motivated house sellers, buyers, and tenants more easily.  Not only that but one of their core focuses is to be an industry leader in the best training and support that can absolutely add rocket fuel to your results that you can get with your investor website. Other members of the Investor Carrot platform routinely say it is worth many times their subscription price alone.

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Optimized to Convert Your Visitors Into Customers

Investor Carrot’s focus is on getting results. InvestorCarrot members generate over 10,000 leads per month through SEO, PPC, and other traffic sources using the proven Investor Carrot lead Conversion technology and process.  As the leader in the real estate investor industry in online lead generation and conversion they are continually testing and tweaking to improve the results and amount of leads our members get.

Support, Tutorials and Webinars

In addition to all the tutorials, they hold weekly training webinars for members.  These webinars are not for selling, but strictly for teaching members how to better their conversions, increase traffic, generate more motivated seller and cash buyer leads and so much more.  Trevor and the team at Investor Carrot really put a lot of attention towards empowering his current members.

Affordability, Bang For Your Buck and Huge ROI

Pricing Packages – The 3 site package is $99/mo. This is an absolute steal because what you get and what you can do in terms of lead generation will more than pay for itself with the new deals you will generate from the website.  Plus this price also includes the hosting of your real estate investor sites…and this plan comes with CONTENT PRO!  This includes content packs and articles with pre-written fresh SEO optimized content localized for your area each month to broaden your reach in local search results.  This is super powerful and will set you apart from anyone else in your market.

These real estate investor websites are top notch products that are constantly being improved. It’s unlike any other Investor website service I’ve run into and I’ve seen and tried them all…these real estate investor websites are hands down it is THE BEST!  The Bottom line is that the InvestorCarrot website system makes it easy to manage your real estate investing website, generate leads, build credibility, and take control over your online brand and marketing once and for all.

See My InvestorCarrot Video Review Below And Read The Full Review Here…
The Investor Carrot Website Review 

Real Estate Investor Website Lead Generation Systeminvestor carrot websites

  • “SEO Grader” Tools Built In To Help You Optimize Your Sites
  • Powerful LeadPage (squeeze page) Generator To Increase Leads
  • Fully Customizable So You Have FULL Control Over Your Content and Design
  • World Class Marketing Strategy Built Right In (without the hype and fluff)

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Real Estate Investor Seo and Investor Websites

Having loads of visitors to your website is very important and it all starts with real estate investor SEO keywords.

Real Estate Investor SEO is what you need to get those visitors to your site.  Real estate SEO keywords can be expensive but if you don’t have the budget to hire a company for your real estate investor SEO keywords and are doing it on your own real estate investor website for your investing business there is no reason you cannot do some great real estate SEO as well.

If you are not sure to what SEO is and or how it works then getting familiar with this term and what it means is the first step.

Real Estate Investor SEO Keywords

SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” Real Estate Investor SEO Keywordsor un-paid (“organic” or “algorithmic”) search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. There are two forms of SEO you need to be aware of, On Page SEO  which is focused on your website. This includes behind the scenes tags & titles, internal links between your own pages and the content on your pages. Then there is off page SEO. Relative to your real estate investing website this would consist of building incoming links to your site. This is often done by trading links, though also includes article marketing, press releases, and social bookmarking as well as marketing your site on forums. This should be the main focus of your online real estate marketing and real estate lead generations strategy.

One of the core elements for real estate investor SEO is being able to select the right real estate investor SEO keywords and learning to put them to the best use. 

Real Investor SEO keywords are what will get you noticed to the search engines. This will make your real estate investment website appear in search results and bring it to the forefront and public eye. That’s great you say but what are ‘keywords’. These are words that are relative to your sites content. For example, real estate, investing in real estate, sell your home, buy a home, and we buy houses are all keywords relative to your business.

Having the right real estate investor SEO keywords is the best way to generate motivated sellers, cash buyers and even private lenders.  To make it easy, there are many paid keyword research tools out there on the web. A great way to get started is using the free Google Keyword Tool. This tool will help you discover plenty of keyword suggestions and decide on the best keywords for your real estate investing site based upon the combination of volume of traffic it can bring in each month. Also be sure that you look at what is called ‘long tail’ keywords. These real estate investor SEO keywords often offer the most commercial value and will help maximize your marketing return on investment.

SEO leads are as much as 2 to 4 times as likely to turn into a closed transaction than direct mail leads, PPC, and social media. Why you ask? It’s because of the mind-frame that the prospect is in when they search online. With direct mail, radio, TV, bandit signs, and billboards (outbound marketing) you’re interrupting whatever they’re doing with a message that hopefully cuts through the clutter of the 17 other postcards that seller got that week.

BUT WITH SEO AND INBOUND ONLINE MARKETING …

… the home seller is going to Google to find an answer to their problem. And they voluntarily click on YOUR website, read around, and choose to ASK YOU FOR HELP with their problem.  Again, when you start to master SEO and Inbound Marketing (PPC can have some of the same benefits as well) they’re approaching YOU and asking YOU for help. Imagine the trust and power that you gain in that situation versus “interruption marketing” using direct mail, bandit signs, etc. You’re seen as a trusted resource.

SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there … it can be a great source of leads to add to your business.

Learn How To Do Real Estate Investor SEO In 3 Simple Steps

5 Steps To Optimize Your Real Estate Investor Website

If you have a real estate website then it is essential that you are doing search engine optimization (SEO) and that you are optimizing your real estate investor website.   There is a lot information out there about SEO and its a great way to get organic traffic to your website.

How to Optimize your Real Estate Investor Website

Now THAT is leverage. So, if you are trying to get your real estate investor website ranked in the search engines then start by implementing some of the steps below.  This is how I started and this is where you can begin too.

I learned how to do SEO a couple of years ago. I had no idea really what I was doing. It just kind of happened by accident. I was making videos and articles and all of a sudden I was getting tons of traffic and leads and making sales I had no idea what was happening. The worst part is not knowing how it happens because I then got caught up in the confusion and put a halt to all of my efforts. That is the last thing anyone wants to do in their business.

Here are 5 SIMPLE how to steps on how to optimize your real estate investor website.

1. Key Word Research

This is ABSOLUTELY necessary when doing Real Estate Investor SEO. Keyword research tells you how much traffic a particular keyword gets each and every month. You can go to Google’s free keyword research tool and use that. You want to get a keyword that has plenty of traffic as well as a low to medium competition level. Obviously you can still rank for higher competition levels but lets focus on ranking on the 1st page of Google FAST! You can use the free keyword research tool for real estate investor SEO here, click this link to use this free tool: Google Keyword Research Tool

2. Yoast SEO WordPress Plugin.

This will help you get the proper keyword density as well as tags and everything else. You will use this with your word press blog. If you don’t have a word press blog then I highly recommend getting one that is self hosted.

3. Back Linking

Back linking to your website is by far the most efficient way to drive traffic to your site and get ranked organically in the search engines. You can create back links through sites such as ping.fm , other ping sites and more.   Social bookmarking is huge right now for search engine optimization, you can have that done on fiverr.com.  Article marketing and press releases are still one of the best ways to get back links to your real estate investor website.

Don’t have a website?  Learn which website system you should use here <<

4. Optimize Your Real Estate Investor Website with On Page SEO

On page SEO is very important. It accounts for 20% of your ranking and is the only part of the SEO process you have complete control over. It is worth doing each of the steps below to get the most out of your on page optimization – you WILL have better results because of it. The items listed below by no means constitute everything you can do, it is a solid foundation. We have only included items that in our testing have shown maximum impact for your rankings.

This list can seem like an enormous task to complete for each page on your site. Fortunately if you’re a WordPress user there’s a plugin for that!  The one by Yoast called WordPress SEO is the best.  We currently run multiple in house WordPress real estate investor websites for testing and revenue generation and every one of them uses this plugin. It makes setting up almost all the suggested SEO factors below easy for every post and page on your sites. I highly recommend it: Yoast WordPress SEO Plugin.

All examples use “sell your home” as the primary keyword

  • Its best to have a domain that is keyword rich. Such as SouthTampaHomeBuyers.com or something like that. It is not imperative but it can help.
  • Your main keywords should be placed in the title tag 2 times. (Sell your house using our proven marketing strategies and you’ll sell your house in no time at!)
  • Your main keywords should appear in the in H1, H2 and H3 HTML Tags. The <H1> tag being the most important.  (H1, H2, etc stand for Headings – this is accessible in your page/post editor inside WordPress.
  • Your main keywords should appear near the beginning of the first sentence in each paragraph.
  • Your main keywords should appear in the last sentence of each paragraph.
  • The overall keyword density of each page should be at least 3%, but not more than 5%. This means your main keywords should be at least 3% of the entire post.  Don’t stuff keywords as you will get penalized, make it read and look natural.
  • Using your main keywords as the anchor text you should to link to another internal page on your site at least once on each post. (<a href=”http://sellyourhome.com/sell-your-home”>Sell Your Home</a>)
  • Using your main keywords as the anchor text you should to link out to an authority site at least once in each post with a no follow and “new” target tag. (Wikipedia or another authority domain works fine: <a href=” http://www.zillow.com/wikipages/How-to-Sell-Your-Home-in-a-Slowing- Market/” rel=”nofollow” target=”_NEW”> Sell your home</a>)
  • Remove all other outgoing links.
  • All images on your site, and each image you add to a page should have an “alt tag” with one of your main keywords in it and the file name should include your keyword. (<img alt=”sell your home” align=”center” src=”http://sellyourhome.com/wp- content/uploads/2010/10/sell-your- home.jpg” />)
  • Bold, underline AND italicize your main keywords individually at least once on each of your pages.
  • Each content page should be between 800 to 1,000 words in length and “tightly written” around your main keywords.

I know this might seem like a lot of work, but I promise you the couple hours you spend doing this will pay off big-time in the long run!

Your site is now optimized to take advantage of 100% of on page SEO factors. If you have installed YOAST WordPress SEO your SEO score for each page or post should be 100%, if it’s not you missed something.

5. Mobile Friendly and Page Speed

Making sure you real estate investor website is mobile friendly and fast is very important.  These two things matter a great deal to Google so they should matter to you too.  Download a page caching plugin for your real estate investor WordPress website. I suggest configuring caching for your site (I like “W3 Total Cache” for WordPress).  Click here to check if your website is mobile friendly.