How Real Estate Investors Can Dominate Local Search in 3 Steps and Get More Motivated Seller Leads
As a business coach I speak to real estate investors, entrepreneurs and small business owners all the time. Whenever I ask them about their online presence they either don’t have one or tell me something like, “I have a Facebook Business Page — is that what you mean?” Although that is something you should have it’s not the first thing you should have when you want to establish an online presence that actually generates motivated seller and even cash buyer leads.
Dominating your local market starts with dominating your local search results online. The first thing you MUST HAVE is a real estate investor website that is great at ranking and generating leads organically from the internet. This is the real estate investor website platform that I use to do just that.
Once you have a solid foundation setup (your website) the next thing to focus on is creating as much content on your website as possible and to do it consistently week in and week out. This content should be keyword rich with relevant terms that sellers and buyers are actually typing into the search engines. This is process is know at SEO or search engine optimization.
SEO For Real Estate: How To Create Content Search Engines Love
So how do you do this? We’ll the first thing you can do is to try and imagine who your ideal prospect or website visitor is. In this instance let’s say it’s a seller. What questions would that seller have? How could you help that potential seller? Ask yourself these questions and write down the answers. Use this is an outline to start creating content from. When you’re creating this content be sure to think about relevant keywords. You want to build out your real estate investor website with keyword rich content. Be careful not to over use any keywords or keyword phrases…this is called stuffing and the search engines will penalize you if you repeat the keyword to many times.
Keyword stuffing is when you use a keyword a bunch of times on the page to try and trick Google into thinking that the page is all about that specific keyword. This is not a good practice because it doesn’t have a natural feel when the visitor is reading and that is what Google is really looking for.
Here are the top keywords that I am ranking for in my local market. Notice how after each keyword I include the area in which I want to target rank for. I recommend creating a piece of content or a new city specific page for each town, city or county in your local market.
Top SEO Keywords That Real Estate Investors Can Use To Dominate Local Search Results…
- sell house fast
- sell my house fast
- sell a house fast
- sell your house fast
- sell home fast
- need to sell house fast
- need to sell my house fast
- we buy houses
- we buy homes
- I buy houses
- I buy homes
- cash home buyers
- cash house buyers
- fast home buyers
- fast house buyers
- how to sell house fast
- sell house quickly
- sell house for cash
- buy my house
- buy my house fast
- sell without a Realtor
- sell house without an agent
- sell house with tenant
- sell house without repairs
- sell vacant house
These SEO Keywords for real estate investors can absolutely help you dominate local search results but they won’t do you any good unless you put them on your website.
Are You Ready To Dominate Local Search? Follow these 3 Steps!
Step 1: Build the right foundation and get signed up for website from my good friends over at Investor Carrot. Launch a Motivated Seller site, learn all about SEO, and start rank high on the search engines.
Step 2: Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites. You can also look into doing PPC marketing with Google AdWords. This is a proven and effective way to get visitors to your website fast. Get started with that here.
Step 3: Create awesome stories, keyword rich content, and reports to get media attention along with great links. Setup social media profiles for your business on Facebook, Twitter, YouTube, Snapchat and start sharing your content on those profiles.
If you really want to dominate local search it’s going to take a lot work. I’ve spent along time and countless hours building out my website but the results are no joke. If you’re willing to role up your sleeves and commit to implementing a great content marketing strategy the payoff will be huge for you as well.
A lot of real estate coaches out there will tell you that you shouldn’t be doing so much of your own marketing work… that you need to be focusing on honing your negotiation and acquisition skills, not spending your time implementing your SEO. But I feel it’s best to learn as much as you can about marketing in general. After all we are marketers first and investors second.
I’d love to help you dominate your market… so get started with a consultation now!
Want to discover how I got started finding and flipping houses for fast profits? Are you ready to potentially earn $100,000 Profit in Less Than 12 months? This IS NOT a guarantee…
I don’t know what kind commitment you’ll be or how hard you’ll work but I will tell you that it’s entirely possible. See how here!