How to Master SEO for Real Estate Investors

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For many real estate investors, SEO simply isn’t a priority. This is a mistake though, as improving your SEO can also massively improve your bottom line. 

SEO for real estate investors doesn’t need to be complicated and time-consuming. We’ve got some tips that are easy to implement, even if you’re an SEO newbie. Let’s get started. 

SEO for Real Estate Investors

SEO is a critical part of any marketing plan. By improving your SEO, you’ll be able to:

  • Rank higher in search engines
  • Attract more visitors
  • Increase conversions.

Here are some things you can do to improve your SEO:

Start with your Domain Name

seo for real estate investors

If you haven’t yet bought your domain name, your first step is to think carefully about this.

You can brand your website with either a location or a name. A location will be more restrictive, and it’s more difficult to market out of that initial area. However, it can also make it easier to reach a specific niche. 

Ideally, you want to choose a keyword rich domain name that immediately tells potential visitors what you do. 

Consider Keywords For Real Estate Investors

Speaking of keywords, if you’ve looked into SEO in the past, you probably already know that these are crucial for SEO.   

Use Google’s Keyword Planner Tool to do some keyword research. The first step is to think like a human- how do you usually search when you type a query into Google? 

You’re looking for keywords which:

  • Are highly searched
  • Have low competition
  • Are related to what your customers would search for

You can download a Keyword Report For Real Estate Investors here.  Get Instant Access the top keywords motivated sellers and cash buyer are actually typing into the search engines.

Focus on Content

If you want to attract leads, you need to provide visitors to your website with relevant, helpful content that will keep them coming back for more. 

Not only does this show the search engines that your website should rank high, but you position yourself as an authority in the real estate niche. This means that visitors will see you as a trusted source when they have a question.

Check your Tags

Google limits your title tag based on pixels. This works out to be around 60 characters. It’s a good idea to try to stay within this limit.

Your images should also be optimized for SEO. Each image should include alt text which describes what the image is in case it can’t be displayed to your visitors. 

Be Mobile Friendly 

In 2015, 44% of Americans used their phones to search for real estate listings or information about a place to live. Mobile search has now overtaken desktop search in the United States, and it’s crucial that your website is mobile friendly.

What does this mean? Your website should be responsive, and its layout should change based on the type of device your visitor is using to access it. Google will soon be penalizing sites that are not mobile-friendly, so now is the time to make the change.

Ready To Use SEO To Grow Your Business Online?  

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