Learn How to find motivated sellers now – The Keys to the Castle
The Science of Flipping And Finding Motivated Seller Leads Online
This a podcast I had the pleasure of doing with Justin Colby from The Science of Flipping. In this interview Justin and I discuss how to capture motivated seller leads online and the importance of ranking on Google’s first page.
Finding off-market motivated seller leads online can be tricky, but with a clear plan, the right tools, and support you can have a tremendous amount of success implementing this inbound marketing strategy.
Get Top Google Rankings In Your Market So You Can Get More Sellers Leads Online
The biggest factor to consider first and foremost is do you have the right real estate investor website setup? Here are a few questions to ask yourself when you are getting your investor website setup.
- Is is it good at capturing leads
- Does it allow you to publish content (pages & posts)
- Does it help you rank in the search engines?
Your website should be able to cover all three of those things. If it doesn’t I’d find solutions that does. And if you are thinking of setting up your own I would re-consider that as well. Do you really want to bother with the time it takes to deal with Hosting, domains, webmaster tools, spam, proper formatting, internal and external linking etc. It can be a very complicated thing so if you struggle with technology this is something you should outsource.
A lot goes into getting a top ranking in Google. Google and the other search engines look at over 200 factors to determine where to rank your real estate investor websites. I have extensive SEO experience and can help you gain an edge in the search engines and your competition. Use my detailed SEO training to how to find motivated sellers online, my recommended website platform, and you too can start seeing results in 90 days or less.
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Have questions / stuck? I’ll guide you through it. You’re never alone.
How To Find Motivated Sellers Online Using SEO
The Step By Step Process To Attract And Find Motivated Sellers Online Using SEO.
If you’re serious and want to find motivated sellers online then you need to start using the right keywords.Keywords are the foundation to marketing online and SEO. Is SEO Worth It?
You’ve heard of SEO (Search Engine Optimization) and why it’s so important if you want to generate leads and more importantly find motivated seller online. But, my guess is that you are still wondering how SEO works, how to “hack” it so it’s something that you can implement easily without being a “techie”… and how it can help you get more leads and do more deals as a real estate investor.
First Off… let’s tackle the obvious question that we get a lot. Is SEO really going to make a difference for me? Is it worth it to spend time and/or money on it?
I get this question a few times a week. People wanting to know if it’s something they should really focus on or whether they should just forget it and focus on something else. The answer is…”it depends”.
I say “it depends’ because SEO is only worth as much as the keywords you’re trying to rank for. If the keywords (which I’ll explain below… and we’ll give you our in this blog post) that your real estate investor website is ranking for aren’t getting searched much… or they’re getting searched by the *wrong* people… then you’re going to be wasting a lot of time.
If the motivated seller keywords you try to rank your website for are what we call “money terms”… then ranking well for those terms can bring a flood of traffic to your site… and more leads… and hopefully more deals.
So, if you have a strategic plan for which keywords will produce solid motivated seller leads online for you… then YES, SEO can be well worth it. As a real world example, we run a website in the real estate world that gets about 600 – 800 website visitors a month 100% through SEO. We generate about 2-3 opt in leads a day from it. And it doesn’t cost us a dime. Is that something you’d like? Probably.
What Are Keywords Anyway?
So, keywords are really a pretty simple concept. Whenever someone goes to Google (or any other search engine) and types something in that they’re looking for… Google delivers search results that it thinks match up to the search term. As an example… if you’re looking for an real estate attorney in your town… you may go to Google and type in “real estate attorney in [your city here]”… or “best real estate attorney in [your city here]”. You get the idea. As far as we’re concerned, that whole phrase that you searched… is a “keyword phrase”.
Basically, you want to find out what your prospect is actually “Googling” to find the solutions you can provide… and you want to use those exact search phrases as the “keywords” you’re trying to rank for on your website.
Relating this to real estate investing… as you’ll see in the keywords swipe file you can download in this article, you can see that the term “we buy houses” (22,000 times a month) gets searched many many many times more than “sell my home fast” (4,400 times a month). Just a small difference gets 18,000 extra motivated sellers looking up that specific term each month.
That right there illustrates the importance of keywords… and knowing the right keywords to try to rank for. After all… it’s as much work to rank well for a terrible keyword term as it is to rank well for an effective one…so you might as well rank for ones that give you the most leverage. Right? So how do you find the most effective keywords to find motivated sellers online?
Effective Keywords To Find Motivated Sellers Online
I’d love to say that this step is some hocus-pocus magical formula that only the rich and powerful have access to. But, I’d be lying. In fact, most of the tools that we use to dig up the keywords we’ll be ranking for are 100% free. You just need to invest a bit of time into learning psychology and how people work to really be a kick butt “keyword sleuth”.
Here are the tools that we use to do our Keyword Research to find motivated sellers online:
– The FREE Google Keyword Tool – Just type in a word or a phrase… and it’ll tell you how many times it’s searched each month. Check out the Google Keyword Tool and Planner Here.
– “Google Search Hack” Method – Basically… Google’s “suggested searches” are a goldmine for actual keywords people are typing into Google. All you have to do is type a word or phrase into Google…then scroll all the way to the bottom of the page to see the related searches and keywords. See image below
What To Do With The Keywords Once You Have Them
The last important step is to actually use the keywords you just got your hands. This part is simple…but it’s the most mundane and time consuming too. It’s the part that most people end up quitting before they see any real results. So, if you are not the type of person who follows through effectively then building a marketing plan with SEO to find motivated seller leads online may not be right for you.
However, if you don’t mind putting in the time and hard work in exchange for great, long-lasting results then you this can absolutely work for you.
That gets to me the next step. It’s time to now take those keywords you’ve organized… prioritize on the top keywords you want your site to rank well… and other secondary keywords that you could rank for as well. Generally you want to pick one main keyword phrase that you want your website’s home page to rank for… then let your “internal pages” (your blog posts, pages on your site, etc.) rank for the other keywords.
Now this article is about how to find motivated sellers online but this process is the same for cash buyers and even private lenders too. As an example, let’s say you have a cash buyer website and you do business in Miami. One of the most popular keywords that people type in for this is “Investment properties in [city]”… so that would be a safe bet that if you could rank in the top 3 or so results in google for “investment properties in Miami”… that you’ll get leads. See how it works? So, we’re going to aim your homepage at ranking for that term.
The Keywords To Find Motivated Sellers Online
So I could of just given you all the Keywords to find motivated sellers online right at the beginning of this article but you really need to understand the process and science behind it all. Plus a lot of GURUS will give you with something useful (but it’s missing the key parts on how to actually do it)… then you gotta buy the thing to see how to do it. I wanted to give you everything I had in this article…no strings attached.
I want to teach you how to get results with marketing online…whether you use our preferred lead generation website system, our preferred PPC Google Adwords provider, our motivated seller database, our consultations or none of the above it’s okay. These strategies work.. and they’ll work on almost any other website system you decided to use for SEO. Just make sure that the system you use is structured for real estate investor SEO…most are, but a lot of the systems offered by Guru’s and trainers are not.
So, we hope the groundwork we’ve laid in this article helps you understand things a little better.
The Keywords…
We’re not saying by any means saying that these keyword phrases to find motivated sellers online are THE ONLY ONES you’ll want to try to rank for. There’s lots of others. These are just some of the main ones that can help you get in front of more motivated sellers. Oh…and as a special BONUS, we also included the top keywords for cash buyers and private lenders too. You can thank us later 😉
[thrive_link color=’green’ link=’https://davebrown.net/wp-content/uploads/2016/09/REWW_Coaching_Keywords.pdf’ target=’_blank’ size=’big’ align=’aligncenter’]DOWNLOAD THE KEYWORD REPORT NOW[/thrive_link]
Quick tips to help you cut the learning curve and get better results faster.
See the “Local Monthly Searches” column on the keyword swipes? Cool. That column represents the times that search phrase is searched each month with a location (city, state, etc.) attached to it. Globally is simply any time that phrase was included in a search.
Ex: On the motivated seller list… “we buy houses” is searched 27,100 times/month “Globally”… and 22,200 times/month “Locally”. That means, out of the 27,100 times the phrase was searched in total… 22,200 of those searches the person also put a location (city, state, etc.) in the search. Such as… “we buy houses st. louis” or “we buy houses Phoenix”… or “Phoenix we buy houses”. Get it? So, when you see a keyword that has a high “local searches”… that’s a good thing. If you invest in Miami, FL and you want to to rank and get leads from people searching “we buy houses”… you’ll optimize your site for “we buy houses miami”… not just the more broad “we buy houses”. It’ll be easier to rank for “we buy houses miami” and it’ll get you better quality leads. Get it?
So What’s Next?
You can take this training we’ve put together and use it in your business to get more motivated seller leads. Grab the keywords and spend a few hours this week to give your website a solid boost in search rankings using these simple but effective strategies.
I know lots of investors who don’t do or like dong SEO… and they still do a ton deals. But, you’ll need to drive leads from somewhere… so get to work finding a strategy that will generate leads for you each week. In fact, even if you do put some focus into doing SEO of your website… we HIGHLY SUGGEST that you diversify and don’t just rely 100% on SEO. The worst number in business is the #1. Why? Because if you take that one thing away you have nothing. You shouldn’t rely on just one method to bring you leads.
Real Estate Investor SEO may or may not get you the volume of leads you need to do a few deals a month (depending on your market and the competition)… so always use a few lead generation strategies at all times to make sure leads are coming into the pipeline.
TOP 3 Lead Generation Strategies To Find Motivated Sellers Online
- Get a real estate investor website that is actually great at capturing traffic and leads. These are the exact websites I use in my business. They are built for implementing the SEO strategies I’ve outlined for you above. Click Here To Learn More
- Google Adwords / PPC marketing. This a great strategy that will bring you deals every month. I’ve partnered the world’s most effective Adwords campaigns – just for Real Estate Investors. Start getting high-quality leads today! First Month Free
- Direct mail using the Find Motivated Sellers Marketing Database. Direct mail is the foundation marketing method for almost all real estate investors. Click Here To Learn More
Finally. If you have a real estate investor website for your real estate investing business I would suggest that you spend 30 minutes to an hour a day building out new pages, blog posts, videos etc. Content is king and creating content that can be found on the internet is the ultimate form of attraction marketing.
Dominate Local Search In 3 Steps
How Real Estate Investors Can Dominate Local Search in 3 Steps and Get More Motivated Seller Leads
As a business coach I speak to real estate investors, entrepreneurs and small business owners all the time. Whenever I ask them about their online presence they either don’t have one or tell me something like, “I have a Facebook Business Page — is that what you mean?” Although that is something you should have it’s not the first thing you should have when you want to establish an online presence that actually generates motivated seller and even cash buyer leads.
Dominating your local market starts with dominating your local search results online. The first thing you MUST HAVE is a real estate investor website that is great at ranking and generating leads organically from the internet. This is the real estate investor website platform that I use to do just that.
Once you have a solid foundation setup (your website) the next thing to focus on is creating as much content on your website as possible and to do it consistently week in and week out. This content should be keyword rich with relevant terms that sellers and buyers are actually typing into the search engines. This is process is know at SEO or search engine optimization.
SEO For Real Estate: How To Create Content Search Engines Love
So how do you do this? We’ll the first thing you can do is to try and imagine who your ideal prospect or website visitor is. In this instance let’s say it’s a seller. What questions would that seller have? How could you help that potential seller? Ask yourself these questions and write down the answers. Use this is an outline to start creating content from. When you’re creating this content be sure to think about relevant keywords. You want to build out your real estate investor website with keyword rich content. Be careful not to over use any keywords or keyword phrases…this is called stuffing and the search engines will penalize you if you repeat the keyword to many times.
Keyword stuffing is when you use a keyword a bunch of times on the page to try and trick Google into thinking that the page is all about that specific keyword. This is not a good practice because it doesn’t have a natural feel when the visitor is reading and that is what Google is really looking for.
Here are the top keywords that I am ranking for in my local market. Notice how after each keyword I include the area in which I want to target rank for. I recommend creating a piece of content or a new city specific page for each town, city or county in your local market.
Top SEO Keywords That Real Estate Investors Can Use To Dominate Local Search Results…
- sell house fast
- sell my house fast
- sell a house fast
- sell your house fast
- sell home fast
- need to sell house fast
- need to sell my house fast
- we buy houses
- we buy homes
- I buy houses
- I buy homes
- cash home buyers
- cash house buyers
- fast home buyers
- fast house buyers
- how to sell house fast
- sell house quickly
- sell house for cash
- buy my house
- buy my house fast
- sell without a Realtor
- sell house without an agent
- sell house with tenant
- sell house without repairs
- sell vacant house
These SEO Keywords for real estate investors can absolutely help you dominate local search results but they won’t do you any good unless you put them on your website.
Are You Ready To Dominate Local Search? Follow these 3 Steps!
Step 1: Build the right foundation and get signed up for website from my good friends over at Investor Carrot. Launch a Motivated Seller site, learn all about SEO, and start rank high on the search engines.
Step 2: Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites. You can also look into doing PPC marketing with Google AdWords. This is a proven and effective way to get visitors to your website fast. Get started with that here.
Step 3: Create awesome stories, keyword rich content, and reports to get media attention along with great links. Setup social media profiles for your business on Facebook, Twitter, YouTube, Snapchat and start sharing your content on those profiles.
If you really want to dominate local search it’s going to take a lot work. I’ve spent along time and countless hours building out my website but the results are no joke. If you’re willing to role up your sleeves and commit to implementing a great content marketing strategy the payoff will be huge for you as well.
A lot of real estate coaches out there will tell you that you shouldn’t be doing so much of your own marketing work… that you need to be focusing on honing your negotiation and acquisition skills, not spending your time implementing your SEO. But I feel it’s best to learn as much as you can about marketing in general. After all we are marketers first and investors second.
I’d love to help you dominate your market… so get started with a consultation now!
Want to discover how I got started finding and flipping houses for fast profits? Are you ready to potentially earn $100,000 Profit in Less Than 12 months? This IS NOT a guarantee…
I don’t know what kind commitment you’ll be or how hard you’ll work but I will tell you that it’s entirely possible. See how here!
7 Ways To Find Motivated Sellers now
Find motivated seller leads now!
Here are 7 excellent methods to find motivated seller leads now. I’ve personally used all of theses methods myself to find motivated sellers for free! They are not listed in order of preference. Choose the methods you think are a good fit for you and take massive action. At the end of this article I’ll reveal my #1 Way To Find Motivated Seller Leads Now!
Okay…
Here is the coveted list of little known places to easily find motivated sellers now.
1. CRAIGSLIST – Craigslist is an incredible way to find motivated sellers for free. However, combing the site day after day, wasting time searching is NOT the best and most efficient way to do things. You could try to hire a VA to do this daily task.
2. REFERRALS FROM REAL ESTATE AGENTS – Build relationships with one or more real estate agents and they will gladly bring you the deals you describe to them. Real Estate agents are an excellent source of leas, just be sure to good care of the agents that take care of you. After all…this is a relationship business and you don’t want to bite the hand that feeds you.
3. SEO – Which stands for Search Engine Optimization! – Getting your real estate investor website to rank at the top of Google and other search engines for certain keywords like “sell my house fast” or “we buy houses” is one of the most powerful methods of generating leads. It takes time and effort, but it’s well worth it. The 2 things you need to learn and focus on to get top rankings is on page optimization and off page optimization or something we call back-linking. This is creating links to your website from other websites and web 2.0 properties like blogs, Facebook, forums and more.
This simple website system makes real estate investor seo very easy!<<
4. FARMING – This strategy is simply the process of choosing an area and or neighborhoods to drive through regularly. When you see houses that are in disrepair, vacant, overgrown, etc you take note because they are potential deals. Contact the seller of these homes and off a solution or make a cash offer to them. You’ll be amazed at how many deals are right under your nose!
5. NEWPAPER DELIVERY PEOPLE – YEP! Imagine how many houses the Newspaper Delivery people see every single day! They know about every vacant house, every foreclosure, every FSBO, every house in disrepair, fire damaged home, storm damage home, etc. The list is endless. Contact a few of these delivery people and give them an incentive to bring you addresses of these potential motivated sellers…then just sick back and watch the leads start rolling in!
6. VIDEO AND YOUTUBE – This is one of those NINJA strategies that just flat out works. Video is the wave of the future. YouTube has over 1 Billion users every single month. It has become the 2nd largest search engine in the world, after Google and Google owns YouTube….so do that math 😉 You can easily create videos for free or hire someone on Fiverr.com to do a video for you. Once you have the video you can load it on YouTube, optimize it with a proper description and keyword rich terms and you’ll soon be ranking it at the top of the search engines in your local market. Video converts site visitors into leads and you can easily rank them in the searches.
7. GOOGLE BUSINESS LISTINGS – Google Business Local Listings are an incredible and completely overlooked method of lead generation. Your business is a local business, no matter where you are marketing. So doesn’t it make sense that you should create a local business listing, just like any other business?
Marketing to find motivated sellers for free is simply something that you must do for you business to succeed. When you implement a consistent marketing system, you will get consistent results, leads, and deals. Choose to implement a marketing strategy in your business where you can get a consistent flow of motivated seller leads that will enable you to do deals over and over. This is called “Deal Flow” and will allow you to have a thriving business that supports the lifestyle you have been dream about.
Find HIDDEN Motivated Sellers In Your Local Market
With The Click Of A Button!
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3 things you need to make money investing in real estate
The real estate market is ripe for the picking and its never been easier to make money investing in real estate!
These are the 3 things you need to make money investing in real estate. I like to call them the low hanging fruit. I know the best places to get all this ripe and juicy low hanging real estate fruit. There is no better time than now to make serious money in real estate. If you ever had any interest in real estate then now is the time to get started. If you are currently in real estate then now is time to push and push harder then you ever had before. It’s all their for the taking.
Think about it! It has never been easier to flip your properties for top dollar and it will continue to get easier as the market improves. It’s almost the perfect scenario because there are still PLENTY of distressed properties out there. There are short sales, vacant properties, REO’s, probates and more. So… are you cashing in yet?
If you are than you know that the 3 things to making money investing in real estate in this market or any real estate market is having lots of…
Why do you need these things to make money investing in real estate? Because you need properties to deals. To do deals fast and flip them quickly you need a list of cash buying investors. If you want to close on properties fast without using any of your own money or credit then you need access to capital and if you want to close on multiple deals a month then you need even more capital.
The bad news is that finding these leads, buyers and lenders can be time consuming and difficult. The competition can be fierce and you need a proven, simple way to access these leads quickly. The good news is I got you covered on All Three!
I’m getting you exclusive access to a massive pool of seller leads, cash buyers and private lenders. Being able to leverage your time is essential in real estate. You need proven systems to help you business grow. This ultimate tri-fecta of real estate systems and it’s right here for the taking. Accessing motivated sellers, private lenders and cash buyers can change your business on a dime. These tools and systems can get you out of the rat race and put you on a path to success and FREEDOM.
5 Ways To Find Motivated Sellers
5 Ways To Find Motivated Sellers Without Burning Too Many Hours
As a real estate investor you know you really make your money when you buy a house at the right price and that is why it’s crucial that you find motivated sellers, sellers who really want to sell their house.
There’s only two ways really to find motivated sellers: Get them to come to you or you go to them. The methods are as simply a way to achieve one or the other. As a real investor, motivated sellers are the foundation of your success.
Use Marketing Material To Attract Motivated Sellers
Don’t hesitate to crunch the numbers and shout your successes as a real estate investor or find a marketing professional, who will do this for you. Don’t be afraid use real numbers or statements, “I’ve sold 75 percent of all houses that were listed with me within six months,” “I saved a dozen families last year from having to undergo the foreclosure process,” or “I have sold over 1,000 houses in my career; all of my sellers were satisfied with the resulting deal.” Why? If a seller is motivated and wants to sell their house fast, they still want to know “why you.” And don’t forget you need a great real estate investor website that answers the question, too.
Find Motivated Sellers..In The Obituaries
Search the obituaries for opportunities and to find motivated sellers. While this seems a little morbid, you are actually filling a need. The family of the deceased needs to sell the house fast. They don’t know where to start and you’re offering them an easy way to achieve their goal of selling the house fast. Now, you don’t have to call them right away. Send them a brochure or other marketing material–this is where #1 comes in handy–in the mail to the deceased’s address. The loved ones will be getting the mail. If they don’t get in touch, give them a call in a couple of weeks. Tread lightly. These people are in mourning and will be sensitive to the intrusion.
Keep An Eye Out For Run down or Vacant Properties
Abandoned properties are gold mines. Often times this is a great ways to find motivated sellers. The owner could be in a nursing home, facing foreclosure or some other hardship. This is your opportunity to swoop in, solve their problem and make money.
Cold Call…The For Rent Section of the Classified to find motivated sellers
Houses without tenants are a burden for their owners and the owner might just “yes” during this period. They don’t want the burden of finding and dealing with a new tenant. You offer them an easily way out and many take it. You can also find out their address or send a marketing brochure to the house if cold calling isn’t something you want to do.
Use The Court System to find motivated sellers
Anyone in your area in legal financial trouble has to make it known in court. If you’re lucky, you have a publication that offers a summary of these records for your area. These newspapers offer leads to divorced, tax liens, bankruptcy, and other individuals under going financial trouble. You might just be the answer to their prayers; they need to get out from under their mortgage payment. Call them or mail your brochure. Then, “warm” call them in a week or so.
Bonus Tip: Another way to find motivated sellers is to send realtors in your area your brochure with a letter, stating you buy distressed properties. It’s a win-win situation for everyone.
Being a real estate investor is a tough job with many wasted hours, trying to find motivated sellers ready to part with their property. The above six ways are the most successful ways to hustle when finding motivated sellers. You are targeting individuals, who need to part with their properties. What method of finding motivated sellers has worked best for you?
