Having loads of visitors to your website is very important and it all starts with real estate investor SEO keywords.
Real Estate Investor SEO is what you need to get those visitors to your site. Real estate SEO keywords can be expensive but if you don’t have the budget to hire a company for your real estate investor SEO keywords and are doing it on your own real estate investor website for your investing business there is no reason you cannot do some great real estate SEO as well.
If you are not sure to what SEO is and or how it works then getting familiar with this term and what it means is the first step.
Real Estate Investor SEO Keywords
SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. There are two forms of SEO you need to be aware of, On Page SEO which is focused on your website. This includes behind the scenes tags & titles, internal links between your own pages and the content on your pages. Then there is off page SEO. Relative to your real estate investing website this would consist of building incoming links to your site. This is often done by trading links, though also includes article marketing, press releases, and social bookmarking as well as marketing your site on forums. This should be the main focus of your online real estate marketing and real estate lead generations strategy.
One of the core elements for real estate investor SEO is being able to select the right real estate investor SEO keywords and learning to put them to the best use.
Real Investor SEO keywords are what will get you noticed to the search engines. This will make your real estate investment website appear in search results and bring it to the forefront and public eye. That’s great you say but what are ‘keywords’. These are words that are relative to your sites content. For example, real estate, investing in real estate, sell your home, buy a home, and we buy houses are all keywords relative to your business.
Having the right real estate investor SEO keywords is the best way to generate motivated sellers, cash buyers and even private lenders. To make it easy, there are many paid keyword research tools out there on the web. A great way to get started is using the free Google Keyword Tool. This tool will help you discover plenty of keyword suggestions and decide on the best keywords for your real estate investing site based upon the combination of volume of traffic it can bring in each month. Also be sure that you look at what is called ‘long tail’ keywords. These real estate investor SEO keywords often offer the most commercial value and will help maximize your marketing return on investment.
SEO leads are as much as 2 to 4 times as likely to turn into a closed transaction than direct mail leads, PPC, and social media. Why you ask? It’s because of the mind-frame that the prospect is in when they search online. With direct mail, radio, TV, bandit signs, and billboards (outbound marketing) you’re interrupting whatever they’re doing with a message that hopefully cuts through the clutter of the 17 other postcards that seller got that week.
BUT WITH SEO AND INBOUND ONLINE MARKETING …
… the home seller is going to Google to find an answer to their problem. And they voluntarily click on YOUR website, read around, and choose to ASK YOU FOR HELP with their problem. Again, when you start to master SEO and Inbound Marketing (PPC can have some of the same benefits as well) they’re approaching YOU and asking YOU for help. Imagine the trust and power that you gain in that situation versus “interruption marketing” using direct mail, bandit signs, etc. You’re seen as a trusted resource.
SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there … it can be a great source of leads to add to your business.
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