Email marketing is huge in the digital age.
Not only is it a great way to inform people and spread your message, it’s also a great way to make money. For every dollar you spend on emails, you can expect to make $38.
So how can you leverage emails as a real estate professional? Read on for some email marketing tips to get you started.
Know You Won’t Have Your Audience for Long
Most people who will receive your emails aren’t excited to grab a bowl of popcorn, sit down, and read a real estate newsletter.
They might open it and see if there’s anything interesting, but don’t expect to have a hold on their eyes for long. You need to create your emails with this reality in mind.
There are a few ways to craft messages for readers with a less-than lengthy attention span.
Utilize the Inverted Pyramid Technique
The inverted pyramid is a writing style commonly used journalist and public relations professionals.
The technique first rose to popularity after the invention of the telegraph. The new machine made sharing news faster than ever. But at the high cost of a penny per character, the long-winded writing styles of the day were cut down.
In its place was the inverted pyramid.
In this style, the most important details were loaded at the top of the article in the headline and lede. Other less important information was added later to fill out the story.
By writing with the inverted pyramid in mind, you can ensure your readers are getting your main message up front.
Design for Skimming
Many readers prefer to scan articles and emails rather than read every word.
You might be doing it right now.
Readers gloss over big chunks of text. They levitate toward shorter sentences, pull-out quotes, and bullet points. They also look for bold headers and dividers to understand where they are on the page.
Write for skimmers, and they’ll retain more of the information you want them too.
You Must Give to Receive
Your ultimate goal is email marketing is to gain some new clients and generate some sales.
In other words, you want something from your readers — namely their time and money. To earn these valuable things from your audience, you need to give them something of value first.
Blasting out emails that include nothing but sales pitches is a great technique to get your emails sent straight to the trash bin.
You need to develop high-quality and useful content give to your readers through your emails. Ideas include tips for flipping a home, interior design guides, or the latest news affecting the housing market.
Get creative and show off your knowledge and experience.
Include a Call to Action
After providing value to the readers, it’s finally time to ask them for what you want. But they can’t help you out if they don’t know what you want them to do.
Make sure to include a call to action in every email. You might ask them to visit your website or to sign up for an event.
Without fail, always include your CTA.
More Email Marketing Tips and Promotion Strategies
As a real estate agent, great emails and newsletters can put you on top of your competition.
For more email marketing tips and other ideas for selling properties and promoting your brand, check out our blog.