How to Use Real Estate Content Marketing to Your Advantage

content marketing

When it comes to lead generation, content marketing is king. 

In fact, 72% of content marketers reported that their efforts have increased their number of leads.

Want to harness that momentum? Read on to learn how to craft your real estate content marketing strategy.   

The Benefits of Real Estate Content Marketing 

Content marketing drums up a bigger audience, improves your brand recognition and increases sales. Sounds too good to be true, right? 

There is one catch: You have to invest in quality over quantity. 

Whether you’re shooting photos, writing a new blog post or collecting info about local neighborhoods for potential buyers, only the best content will do.

That means that content creation might take a little longer, but by providing real value, you create a loyal audience who will tune in regularly to find out what you have to say.

Start With the Basics

If you’re starting out fresh, there are non-negotiable steps you must take to get your real estate content marketing strategy off the ground.

  • Set up your site. Create a clean, functional website to house your content. There are lots of options for you to choose from, but we recommend WordPress
  • Show up in the search. Use proven SEO tactics to make sure that your potential leads see your name first in search results.  
  • Share and share alike. Build up your presence on social media with regular posts. Just remember, high-value content will inspire the most likes, shares and follows. 

 

If You Craft It, They Will Come 

Now that you’re ready to start generating content, it’s time to get yourself in the craftsman mindset. Think of your content as a labor of love. Take extra time on it, get feedback from peers and colleagues and always put your best foot forward. No cutting corners.

Pictures Are Worth 1,000 Views

Listings with professional photos grabbed 118% more views than those without. They also sell 50% faster for a price 39% closer to asking.

Quality photos give potential buyers a first look at what you’re offering. It’s usually your listing’s first impression, so dress it up with great lighting, balanced composition, and a clear focus.

You can always shoot your own photos, but if you’re not great behind a lens it might make sense to outsource this one.  

real estate content marketingVR for Real Estate


Videos are becoming an increasingly popular way for buyers to take a first look at a property without leaving their keyboards.

In fact, 99% of buyers age 36 and younger begin the buying process online before reaching out to a realtor or seller.

A clear, concise video is a great opportunity to draw leads in and virtually showcase your offerings.   

Blog About It

Your blog can be the hardest-working part of your content marketing strategy. Choose topics that matter to your audience and bring your best insights to the table.

Remember: SEO may bring more eyeballs to your site, but quality content will keep them there.  

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