Learn How to find motivated sellers now – The Keys to the Castle
How To Find Motivated Sellers Online Using SEO
The Step By Step Process To Attract And Find Motivated Sellers Online Using SEO.
If you’re serious and want to find motivated sellers online then you need to start using the right keywords.Keywords are the foundation to marketing online and SEO. Is SEO Worth It?
You’ve heard of SEO (Search Engine Optimization) and why it’s so important if you want to generate leads and more importantly find motivated seller online. But, my guess is that you are still wondering how SEO works, how to “hack” it so it’s something that you can implement easily without being a “techie”… and how it can help you get more leads and do more deals as a real estate investor.
First Off… let’s tackle the obvious question that we get a lot. Is SEO really going to make a difference for me? Is it worth it to spend time and/or money on it?
I get this question a few times a week. People wanting to know if it’s something they should really focus on or whether they should just forget it and focus on something else. The answer is…”it depends”.
I say “it depends’ because SEO is only worth as much as the keywords you’re trying to rank for. If the keywords (which I’ll explain below… and we’ll give you our in this blog post) that your real estate investor website is ranking for aren’t getting searched much… or they’re getting searched by the *wrong* people… then you’re going to be wasting a lot of time.
If the motivated seller keywords you try to rank your website for are what we call “money terms”… then ranking well for those terms can bring a flood of traffic to your site… and more leads… and hopefully more deals.
So, if you have a strategic plan for which keywords will produce solid motivated seller leads online for you… then YES, SEO can be well worth it. As a real world example, we run a website in the real estate world that gets about 600 – 800 website visitors a month 100% through SEO. We generate about 2-3 opt in leads a day from it. And it doesn’t cost us a dime. Is that something you’d like? Probably.
What Are Keywords Anyway?
So, keywords are really a pretty simple concept. Whenever someone goes to Google (or any other search engine) and types something in that they’re looking for… Google delivers search results that it thinks match up to the search term. As an example… if you’re looking for an real estate attorney in your town… you may go to Google and type in “real estate attorney in [your city here]”… or “best real estate attorney in [your city here]”. You get the idea. As far as we’re concerned, that whole phrase that you searched… is a “keyword phrase”.
Basically, you want to find out what your prospect is actually “Googling” to find the solutions you can provide… and you want to use those exact search phrases as the “keywords” you’re trying to rank for on your website.
Relating this to real estate investing… as you’ll see in the keywords swipe file you can download in this article, you can see that the term “we buy houses” (22,000 times a month) gets searched many many many times more than “sell my home fast” (4,400 times a month). Just a small difference gets 18,000 extra motivated sellers looking up that specific term each month.
That right there illustrates the importance of keywords… and knowing the right keywords to try to rank for. After all… it’s as much work to rank well for a terrible keyword term as it is to rank well for an effective one…so you might as well rank for ones that give you the most leverage. Right? So how do you find the most effective keywords to find motivated sellers online?
Effective Keywords To Find Motivated Sellers Online
I’d love to say that this step is some hocus-pocus magical formula that only the rich and powerful have access to. But, I’d be lying. In fact, most of the tools that we use to dig up the keywords we’ll be ranking for are 100% free. You just need to invest a bit of time into learning psychology and how people work to really be a kick butt “keyword sleuth”.
Here are the tools that we use to do our Keyword Research to find motivated sellers online:
– The FREE Google Keyword Tool – Just type in a word or a phrase… and it’ll tell you how many times it’s searched each month. Check out the Google Keyword Tool and Planner Here.
– “Google Search Hack” Method – Basically… Google’s “suggested searches” are a goldmine for actual keywords people are typing into Google. All you have to do is type a word or phrase into Google…then scroll all the way to the bottom of the page to see the related searches and keywords. See image below
What To Do With The Keywords Once You Have Them
The last important step is to actually use the keywords you just got your hands. This part is simple…but it’s the most mundane and time consuming too. It’s the part that most people end up quitting before they see any real results. So, if you are not the type of person who follows through effectively then building a marketing plan with SEO to find motivated seller leads online may not be right for you.
However, if you don’t mind putting in the time and hard work in exchange for great, long-lasting results then you this can absolutely work for you.
That gets to me the next step. It’s time to now take those keywords you’ve organized… prioritize on the top keywords you want your site to rank well… and other secondary keywords that you could rank for as well. Generally you want to pick one main keyword phrase that you want your website’s home page to rank for… then let your “internal pages” (your blog posts, pages on your site, etc.) rank for the other keywords.
Now this article is about how to find motivated sellers online but this process is the same for cash buyers and even private lenders too. As an example, let’s say you have a cash buyer website and you do business in Miami. One of the most popular keywords that people type in for this is “Investment properties in [city]”… so that would be a safe bet that if you could rank in the top 3 or so results in google for “investment properties in Miami”… that you’ll get leads. See how it works? So, we’re going to aim your homepage at ranking for that term.
The Keywords To Find Motivated Sellers Online
So I could of just given you all the Keywords to find motivated sellers online right at the beginning of this article but you really need to understand the process and science behind it all. Plus a lot of GURUS will give you with something useful (but it’s missing the key parts on how to actually do it)… then you gotta buy the thing to see how to do it. I wanted to give you everything I had in this article…no strings attached.
I want to teach you how to get results with marketing online…whether you use our preferred lead generation website system, our preferred PPC Google Adwords provider, our motivated seller database, our consultations or none of the above it’s okay. These strategies work.. and they’ll work on almost any other website system you decided to use for SEO. Just make sure that the system you use is structured for real estate investor SEO…most are, but a lot of the systems offered by Guru’s and trainers are not.
So, we hope the groundwork we’ve laid in this article helps you understand things a little better.
The Keywords…
We’re not saying by any means saying that these keyword phrases to find motivated sellers online are THE ONLY ONES you’ll want to try to rank for. There’s lots of others. These are just some of the main ones that can help you get in front of more motivated sellers. Oh…and as a special BONUS, we also included the top keywords for cash buyers and private lenders too. You can thank us later 😉
[thrive_link color=’green’ link=’https://davebrown.net/wp-content/uploads/2016/09/REWW_Coaching_Keywords.pdf’ target=’_blank’ size=’big’ align=’aligncenter’]DOWNLOAD THE KEYWORD REPORT NOW[/thrive_link]
Quick tips to help you cut the learning curve and get better results faster.
See the “Local Monthly Searches” column on the keyword swipes? Cool. That column represents the times that search phrase is searched each month with a location (city, state, etc.) attached to it. Globally is simply any time that phrase was included in a search.
Ex: On the motivated seller list… “we buy houses” is searched 27,100 times/month “Globally”… and 22,200 times/month “Locally”. That means, out of the 27,100 times the phrase was searched in total… 22,200 of those searches the person also put a location (city, state, etc.) in the search. Such as… “we buy houses st. louis” or “we buy houses Phoenix”… or “Phoenix we buy houses”. Get it? So, when you see a keyword that has a high “local searches”… that’s a good thing. If you invest in Miami, FL and you want to to rank and get leads from people searching “we buy houses”… you’ll optimize your site for “we buy houses miami”… not just the more broad “we buy houses”. It’ll be easier to rank for “we buy houses miami” and it’ll get you better quality leads. Get it?
So What’s Next?
You can take this training we’ve put together and use it in your business to get more motivated seller leads. Grab the keywords and spend a few hours this week to give your website a solid boost in search rankings using these simple but effective strategies.
I know lots of investors who don’t do or like dong SEO… and they still do a ton deals. But, you’ll need to drive leads from somewhere… so get to work finding a strategy that will generate leads for you each week. In fact, even if you do put some focus into doing SEO of your website… we HIGHLY SUGGEST that you diversify and don’t just rely 100% on SEO. The worst number in business is the #1. Why? Because if you take that one thing away you have nothing. You shouldn’t rely on just one method to bring you leads.
Real Estate Investor SEO may or may not get you the volume of leads you need to do a few deals a month (depending on your market and the competition)… so always use a few lead generation strategies at all times to make sure leads are coming into the pipeline.
TOP 3 Lead Generation Strategies To Find Motivated Sellers Online
- Get a real estate investor website that is actually great at capturing traffic and leads. These are the exact websites I use in my business. They are built for implementing the SEO strategies I’ve outlined for you above. Click Here To Learn More
- Google Adwords / PPC marketing. This a great strategy that will bring you deals every month. I’ve partnered the world’s most effective Adwords campaigns – just for Real Estate Investors. Start getting high-quality leads today! First Month Free
- Direct mail using the Find Motivated Sellers Marketing Database. Direct mail is the foundation marketing method for almost all real estate investors. Click Here To Learn More
Finally. If you have a real estate investor website for your real estate investing business I would suggest that you spend 30 minutes to an hour a day building out new pages, blog posts, videos etc. Content is king and creating content that can be found on the internet is the ultimate form of attraction marketing.
Real Estate Investing With Cash Buyers
Real estate investing with Cash Buyers is the key to building a leveraged and successful real estate wholesale business.
It’s all about finding quality over quantity. You want to work with the “real” players in the market…the guys who are buying deals month in and month out. Establish those relationships by being yourself, setting yourself apart from your competition and by doing what you say you are going to do (bringing them great deals). Find out what these buyers are buying, where they are buying, how much they can spend, how many deals they can handle at once, etc, etc. Once all this is established, you can go shopping for exactly what these buyers are looking for. Start marketing to motivated sellers with direct mail, SEO, and PPC. Analyze your leads carefully, negotiate a great deal and put the property under contract.
Remember the MAO (Maximum Allowable Offer) formula…
ARV (After repair value – what the property would sell for fixed up in top condition)
x .70 (this number can go up or down depending on competition and if it’s a sellers or buyers market)
Minus repairs
Minus your assignment fee (what you want to make on the deal)
= Your Maximum Allowable Offer!
So…if my ARV is 200k. I multiply that by .70 and that equals 140k. Let’s say my repairs estimate is 30k. Now I am at 110k. Let’s say I want to make 10k on this deal, I subtract my fee to get a maximum allowable offer offer of 100k.
The MAO Formula is a guide that can help you to quickly calculate what you can offer for a property. There are more detailed calculators available and you can find them on the internet. However, this formula works just as well when you know your market and your numbers. Memorize it, study it, use it!
*I get a lot of students who ask me how to assess repairs. The key here is practice. Go out on a few appointments with a couple rehabbers or speak to some local contractors to get your numbers together. Attend your local REIA or Meetup.com and bring up the topic. Immerse yourself in the process. Start with the entry level type house in your market and learn the most common repair items first. For example: roof, windows, boiler or furnace, paint, flooring, kitchen update, bath updates etc. It won’t be long before you have this down to a science.
[pullquote align=”normal”]Cash Buyers are the secret weapon to your success and will help you work smarter not harder – Dave Brown [/pullquote]
This process of finding buyers first before marketing to sellers is called Reverse Wholesaling.
Typically, most investors look to secure properties and market to motivated sellers right out the gate. This can pose a real problem, especially if you are new. If you happen to get a property under contract what are y0u going to do to move it? Who are you going to sell the contract to?
Traditionally someone would get a deal under contract with a seller and then they would then have to hustle and scramble to find a buyer for it. This can be very stressful, especially when the clock is ticking to get the deal done.
[pullquote align=”normal”]It’s easier to find a house for a buyer than to find a buyer for a house. Remember that! – Dave Brown [/pullquote]
Reverse wholesaling just makes more sense. It doesn’t work all the time but it works most of the time. You’ll have a lot more confidence knowing you already have a buyer when you go negotiating with a motivated seller you want to get under contract.
Build your buyer’s list first. Seek out the investors and rehabbers in your area who are closing on deals each month and get them on our VIP Buyer’s list. Screen them to find out what and where they are buying, then go out secure exactly that. Take and fill orders…it’s that simple.
Real estate investing with cash buyers very powerful concept and it’s going to change the way you do business.
If you are looking to streamline this process so you can build your cash buyers list quickly then you need to check out this system. This is the exact system I used to generate most of the cash buyers in my market and you can use it in your market or any other market across the country.
No Gimmicks, No B.S., No Tricks. Just a simple and effective strategy to build your buyer’s list fast. This is how you stand out from the competition, take over your market and change your life for the better.
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Get The Reverse Wholesaling Book From My Good Friend And Mentor Kent
This Book Will Reveal Exactly What You Need To Do To Give Yourself An Unfair Advantage Over Other Investors By Showing Your How To Shortcut The Process Of Matching Buyers To Sellers… FREE!
Find Cash Buyers For Real Estate
Find Cash Buyers For Real Estate Now
Do you want to change your real estate business with just a few clicks of your mouse. Well its possible. If you are involved in any niche of real estate (residential, commercial, wholesaling, rehabbing, lease options, short sales, or even a Real Estate agent) this system will be right up your alley.
Finding Cash Buyers is a terrific strategy when it comes to selling real estate, leveraging cash buyers. Finding cash buyers is the key to a successful real estate investing business.
Real Estate investing with cash buyers is hands down one of the top strategies for wholesalers. But this strategy works well whether you are an wholesaler, agent or real estate investor, but it definitely works best when you’re wholesaling properties.
Many people get in this business and give up because they simply don’t know how to find cash buyers. You can have 20 homes to sell but if you don’t have buyers bringing cash money to the table, then you won’t sell anything. If you invest in real estate today and more specifically, looking to unload properties quickly for a profit than you may want to consider this technique. This entire strategy is about finding high value cash buyers, targeting them, and attracting them to you and your business. The kind of cash buyer you’re looking for is an individual or company with a high liquidity and a real focus to buy houses at a discount.
Okay great, but how do I find these cash buyers for my real estate business?
Well there are a few ways, you can advertise for them or market to them directly.
Advertising for cash buyers
This would entail putting advertising campaigns out to various forms of media outlets such as newspaper classifieds, craigslist, social media, or using something like bandit signs. This type of media advertising can be very successful in building a buyer’s list for your real estate business but it can also be very costly and time consuming.
Use The MLS (Multiple Listing Service) for Cash Buyers
You can work with an agent in your area and look up certain MLS listings in your area. You want to find out what properties were bought for cash and by whom. Create a list of these buyers and contact them. Start by building a relationship, meeting them for coffee or just contacting them with one of your deals.
Network for cash buyers
Networking is something that most investors don’t take advantage of enough. Have you ever hear of the saying leave no stone unturned? Your sphere of influence and anyone you meet is a potential source of business or leads. Make sure you tell everyone you know or meet about your business and what you do. Ask friends, family, co-workers, attorneys, Realtors to keep an ear out about any leads or cash buying investors they might know. Also make sure you attend your local REIA meeting often. They usually meet once a month. You can also go to ww.Meetup.com and find real estate investor groups and meetings there too.
Google Method – Search online for cash buyers
This is by far one of the quickest ways to get a handful of cash buyers. It’s always a great way to research your competition. Got to Google search and type in “we buy houses [your city]” or “sell my house fast [your city]” and see what comes up in the search. You will see a lot results come back with folks who have websites. These are individuals, small businesses, cash buyers and “middlemen” looking to make cash deals. This is lowing hanging fruit and folks you can contact right away. You can either be direct and call them or send them an email through their contact form. Just understand that some of these people are legit, but some aren’t; it’s really up to you to vet them and see if they are the real deal.
Did you know that just last month that there were over 150,000 cash real estate transactions across the country? Ask me how I know this…. I know because I now have access to EVERY ONE of these cash buyers!!! With a few clicks of a mouse, I can find cash buyers in markets coast to coast. A friend of mine just showed me his killer way for finding these buyers – you’re not going to believe it!
Find Cash buyers in your own backyard!!!
This cash buyer system will allow you to find cash buyers right in your backyard. All you need to do is select the state you want the data, the county, and the date range of when the property was sold and in one click you have a list of every cash sale. The list is INSANELY valuable!
[thrive_link color=’blue’ link=’https://jr208.isrefer.com/go/fcbneverweb/brown/’ target=’_blank’ size=’medium’ align=’aligncenter’]Register For The Free Training[/thrive_link]
So what come’s with the cash buyers system?
Find Cash Buyers Now Includes:
– The buyers name
– The property address they bought
– The buyers mailing address
– The date they closed on the property
– How much they paid for the property
When I saw this software for the first time I just stopped and shook my head……”If I had only had this type of information when I first started in real estate.” How much easier would my investing have been? All of the time, effort, and energy saved. WOW!
Learn how reverse wholesaling and building a quality cash buyers list can make your investing business SOOOOO MUCH easier!!
Websites For Real Estate Investors – Which Do I Use?
What Real Estate Investor Website Platform Should I Use?
Are you a real estate investor? Are you just getting started in real estate investing or wholesaling? If so, I’m sure you realize you need a website for your real estate investing business.
Are you confused about where to start, what to get, how much to spend and why you choose one website platform over another?
I bet! There are a lot…I mean a lot of options out there. So many options that it can be very confusing in deciding what the best solution is. Not only that, there is a tremendous about of garbage out there too. A lot website platforms are outdated, not SEO friendly, poor at lead capture and simply just under deliver. That doesn’t necessarily give you the warm fuzzies, especially when you’re not exactly sure what you need for your real estate investor websites.
https://www.youtube.com/watch?v=ROdUY-qoV-g
I’ve been in the business for 15 years and have been flipping contracts and homes for the last 5 years. I’ve built over 50 custom real estate investor websites for investor clients and have generated thousands of leads online. I’m not saying this to boast or brag I’m telling you this because I know a thing or two about websites and marketing online. I’m an expert and I want you to understand that a lot has changed over the past 3 years and what was cutting edge … is almost pre-historic nowadays.
Websites For Real Estate Investors – Which Do I Use?
There’s a few different options for you to choose from when you’re getting your real estate investor website set up.
Do you have it designed from scratch? 
Buy a “template”?
Or use a service to do it for you?
These are all viable and great options… it really just depends on your goals, your budget, and how much flexibility you want with your real estate investing website. For me…leverage, flexibility, and the ability to get found on the search engines and capture a ton of leads are the most important features.
In this article you’ll learn about my friend Trevor and how his team will walk you through the entire process from A – Z on what you should look when building your online presence. It doesn’t matter if your building your own real estate investor website, buying a real estate investor website template, or using one of the several services out there online (like my recommendation 🙂 that help real estate investors like you better leverage the internet.
[thrive_link color=’blue’ link=’https://davebrown.net/carrot-vsl’ target=’_blank’ size=’medium’ align=’aligncenter’]Read More Here[/thrive_link]
Inbound Marketing For Real Estate Investors
Inbound Marketing For Real Estate Investors
Getting visitors to your website is simple, if you know inbound marketing and search engine optimization works.
The ultimate goal when getting a real estate investor website online is to generate as much traffic as possible so you can convert that traffic to leads and those leads into increased revenue & deals. However, it ‘s not just about traffic… it’s about targeted traffic. Targeted traffic is the traffic that could actually have some interest in your product or service. For real estate investors that targeted traffic would be motivated sellers, cash buyers, or even private lenders.
So how do you generate motivated seller and cash buyer traffic on the internet?
Here are four easy real estate investor inbound marketing tips to explode your business!
These tips help you crush the competition and double your business when marketing your real estate investor website online.
Focus on your customers instead of your competition?
It’s very rare for a Motivated Seller to shop around for investors. The homeowners that would do that typically either sell their house as a FSBO or list it with a real estate agent. When sellers to choose to sell their houses to an investor they typically go with the first person/business they can trust and ask for a cash offer straightaway.
That’s why the most important thing you can do at the beginning is just to drive targeted traffic to your real estate investor website and not focus on trying to beat your competition in search rankings right away because that can take time, but finding other ways to reach people — stuff like direct mail, signs, flyers, craigslist ads, etc – anything that has your website on it that you can get in front of someone who might want to sell their property is a terrific way to drive traffic. These are old-school ways of generating leads and growing your business and you should have an even mix of these strategies as well as focusing on building your presence on the internet.
That’s why generating quality traffic to your site from many sources is absolutely essential to grow a sustainable business… again, you don’t want your business to depend upon one source of traffic like a search engine, since rankings can change overnight. You also want to implement multiple sources of traffic.
Write a weekly blog post and share it.
It sounds too simple, right? It couldn’t be that simple? Trust me, it is really that simple. Now, putting up the weekly blog post isn’t enough to generate leads. You also have to build traffic.
Let me help you with your Inbound Marketing Strategy. Click Here For A Consultation
One the takeaways from this post is to switch your thinking and behavior. Outbound marketing (direct mail, flyers, postcards, etc) is a great strategy but you need to stop chasing people, and start attracting them. Building credibility and authority through blogging is THE best way I know to harness the power of the law of attraction.
What do you blog about? Post good information on how to handle probates, estates, foreclosures, tax liens and other difficult situations that often lead to fast cash sales to investors.
Here are some other ideas for pretty fast and easy blog posts for your real estate investor website:
- Tell a neighborhood story
- Promote an upcoming community event
- Review a great local business
- Make a list of churches and types of worship available nearby
- Make lists of architecture styles, unique home features, or other special local real estate info
- Comment on local news story, current event or issue
- Attend a public meeting and write about it
- Spotlight a great non-profit
- Do a cost of living comparison with real examples (use good data sources)
- List the top employers in your area and provide some commentary
- Lists of best local businesses by category (barbershop, auto repair, etc – Yelp is a great source of content)
- Market statistics for your area, such as average sale prices, absorption rates, etc.
- Local travel tips for visiting tourists or relocating buyers (everyone wants insider knowledge)
- Review of a real estate guide, book or blog
- Common (or uncommon) real estate hoaxes and scams
- How to shop for investment property
- Things that go wrong with real estate sales
Make A Compelling Offer
Here’s where the rubber meets the road… conversions happen on your real estate investor website because people like your offer! So figure out how can you make your offer to motivated sellers and or cash offers more attractive? Perhaps you can offer a free report to sellers who might be interested in selling their house to you? Or a free report to potential cash buyers or buyers who might purchase a house from you.… a highly compelling offer with the right call to action can really make your lead generation soar through the roof! You should have this compelling offer and call to action at the end of every piece of content or blog post you write.
Search Engine Optimization and Keywords
Learning what the best real estate investor keywords are for your inbound marketing strategy and using them effectively is very important for driving targeted traffic to your real estate website. This is a key element in Real Estate SEO. The more effective and accurate keywords you use will have a direct impact on your page or post appearing in the search results. Search engines give preference to keywords so you should know what you are doing when you start putting keywords in your content. Researching keywords for the real estate niche is something you definitely need to be doing for real estate inbound marketing efforts.
Optimize Your Websites For Real Estate Investor Inbound Marketing
You know that you should be optimizing your website, right? Optimization is critical to getting found on search. Fortunately, it’s super easy to optimize your website when you have the right tools and system… we have the tools built right in our system, and we can help you rank high in your market.
Want to Get Started with Real Estate Investor Inbound Marketing in 3 easy steps?
Step 1: Get signed up for OnCarrot, launch a Motivated Seller site, learn all about SEO, and rank high.
Step 2: Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.
Step 3: Create awesome stories, articles, and reports to get media attention along with great links to your website pages.
Step 4: Start doing Paid Traffic Generation – Ramp up your online leads this week with a paid traffic campaign managed 100% for you. [thrive_link color=’blue’ link=’http://www.adwordsnerds.com/#_l_1s’ target=’_blank’ size=’small’ align=”]Learn More…[/thrive_link]
Hahaha…I never said it was gonna be easy… but these 3 steps can get you one step closer to market domination.
Financing your deals with private money lenders
Financing your deals is the most important thing in developing your real estate investing business, and finding a private money lender and hard money lenders should be something you look for daily.
With traditional financing being very tight for investors it’s time to search out other alternatives. The best alternative is finding a private lender and hard money lenders. Despite the economy there is still a tremendous amount of money out there and because of the economy a lot of this money is sitting on the sidelines. A lot of investors have taken their money out of the stock market and are waiting for things to improve. Investing their money in real estate is a terrific alternative. Most folks want to get involved in real estate investing but don’t have the time or knowledge to get started, this is where the rehabber / real estate investor can step in and help. Real estate investors can provide these private lenders with secure investments by having them fund properties that were secured for 50 to 60 cents on the dollar. This becomes a true win – win situation, real estate investors can fund more deals and a private money lender can earn a nice return on their money. Private money lenders and hard money real estate funding can provide real estate investors more flexibility than banks and other financial institutions.
Anyone that buys house’s repairs them and resells them for a profit can benefit from working with private money lenders.
If this describes you, then you will find this information invaluable and it could help you buy more houses and make more profit. Hard money and private money lender may be a term which you are familiar with, but just in case, let’s first look at what it usually refers to; funding provided by a private individual or group for the purpose of purchasing and repairing a house. This type of lending matches perfectly for all types of real estate investors. Hard money and private money lenders make loans for other purposes, but the majority of the loans that they make today are to people like you and me.
[pullquote align=”normal” cite=”BiggerPockets.com“]Definition: A private money lender is a non-institutional (non-bank) individual or company that loans money, generally secured by a note and deed of trust, for the purpose of funding a real estate transaction. Private money lenders are generally considered more relationship-based than hard money lenders.[/pullquote]
In order to protect as much of your capital as possible and keep your cash flow liquid, you need money for both buying and repairing the home. Since the guidelines that banks follow are different from those of the hard money real estate lender, you can get all of the money that you need from one place and at one time. You may even be able to add in the closing costs.
Private money lenders will want to know that their money is protected.
There are a few things you must do to make a deal to a private lender enticing. You need to buy low, 60-70% of ARV (after repair value), you need to provide them with a promissory note, a mortgage deed of trust, and add them as additionally insured on the insurance policy for the property. Make sure you structure your deals interest only and be sure they get a guaranteed minimum return on their investment. You don’t want to have a lender fund your deal for $100k and then turn around and sell a couple weeks later, this will not be worth the while for the private lender and they may look elsewhere to lend their cold hard cash.
Now your probably curious how to find these private money lenders. The first thing you need to do is make a list of 10 people that you can speak to. These could be friends, family, co-workers, etc. You want to come across confident and present it as an opportunity. Be sure to know what your program and what your willing to pay. And remember you can always say ‘NO’. If a private money lender is looking to take a % of the profit or wants unreasonable terms – move on, their is plenty of other folks out their who will jump at the opportunity. Finally, be prepared – have a private lending packet or something you can give to your prospects that adds credibility.
Money Talks
How to use bandit signs for real estate investing
Real Estate Investor Bandit signs
A great way to drive leads to your real estate investing website and get your phone to ring off the hook.
If you’re a real estate investor then your business will only survive by locating undervalued or distressed properties in your local area. Bandit signs can bring these buyer and seller leads to your office.
Bandit signs are those small signs you see while driving, they are usually seen on telephone poles and at major intersections. Bandit signs have been predominately used by real estate investing companies and they are very similar to those used by Realtors when advertising homes for sale. These bandit signs are very affordable, they come in various sizes and they are a great way to attract both buyer and sellers for your real estate flipping business.
How to use Bandit Signs for real estate investing
If you are a real estate investor then you should definitely have bandit signs on every property you have. You should also be putting bandit signs around town and near the busiest traffic and high visibility areas. When you’re putting out these signs be sure to avoid the “sign police”, these are the folks that work for your local Town and enforce local codes. Putting your signs up high or putting them out strictly on the weekends is a great way to avoid any problems with the “sign police” Its all a great way to avoid having a lot of them taken.
When using bandit signs be sure to keep your message simple.
Remember you only have a few seconds to catch the attention of your potential customer. You want to make sure that they will have enough time to get your contact information. Make sure your message is large and keep it only to a few lines. Bandit signs are great for instantly building your buyers lists and seller leads for your real estate investing business but it’s also a fantastic and low cost way to build your brand. Even if you phone doesn’t ring, and if they ever need your services they will be more likely to look you up if they do. Besides, whenever you work with someone who has seen one of your signs you will have an immediate psychological advantage over your competition. You will be known as the go to business and will find and close deals much easier.
Adding credibility to your marketing, bandit signs and real estate investing company is essential and another great tip is to use a 800 number. Many investors flipping houses have great success using local numbers, however a toll free number offers the ability to capture caller contact detail in case they get distracted on the road and do not leave a message. Advanced toll free number tools will even allow callers to enter certain preferences or even request faxed, text and emailed lists of your properties.
Bandit signs are great way to “kick it up notch” in your flipping houses business. If you’ve never used them then you should definitely give them a try to see how they work in your local market. Remember, to include your business name, logo and even your real estate investor website address. A great source to buy bandit signs is http://www.supercheapsigns.com
You can also create bandit signs all over the internet using your real estate investor website. If you do this you can absolutely dominate your local market. Let’s face it…a lot of people drive by those real estate investor bandit signs fairly quickly. What do you think they probably do when they get home? They go straight to their computer and type in “We buy houses” or “Sell my house fast” in Google. When they do that do you come up in the search engines? I know I do. My strategy is to let all the other investors in my area put out bandit signs, then when the seller gets home and searches for what they just saw I come up. How cool is that? Check out this article so you can learn how<<
5 Ways To Find Motivated Sellers
5 Ways To Find Motivated Sellers Without Burning Too Many Hours
As a real estate investor you know you really make your money when you buy a house at the right price and that is why it’s crucial that you find motivated sellers, sellers who really want to sell their house.
There’s only two ways really to find motivated sellers: Get them to come to you or you go to them. The methods are as simply a way to achieve one or the other. As a real investor, motivated sellers are the foundation of your success.
Use Marketing Material To Attract Motivated Sellers
Don’t hesitate to crunch the numbers and shout your successes as a real estate investor or find a marketing professional, who will do this for you. Don’t be afraid use real numbers or statements, “I’ve sold 75 percent of all houses that were listed with me within six months,” “I saved a dozen families last year from having to undergo the foreclosure process,” or “I have sold over 1,000 houses in my career; all of my sellers were satisfied with the resulting deal.” Why? If a seller is motivated and wants to sell their house fast, they still want to know “why you.” And don’t forget you need a great real estate investor website that answers the question, too.
Find Motivated Sellers..In The Obituaries
Search the obituaries for opportunities and to find motivated sellers. While this seems a little morbid, you are actually filling a need. The family of the deceased needs to sell the house fast. They don’t know where to start and you’re offering them an easy way to achieve their goal of selling the house fast. Now, you don’t have to call them right away. Send them a brochure or other marketing material–this is where #1 comes in handy–in the mail to the deceased’s address. The loved ones will be getting the mail. If they don’t get in touch, give them a call in a couple of weeks. Tread lightly. These people are in mourning and will be sensitive to the intrusion.
Keep An Eye Out For Run down or Vacant Properties
Abandoned properties are gold mines. Often times this is a great ways to find motivated sellers. The owner could be in a nursing home, facing foreclosure or some other hardship. This is your opportunity to swoop in, solve their problem and make money.
Cold Call…The For Rent Section of the Classified to find motivated sellers
Houses without tenants are a burden for their owners and the owner might just “yes” during this period. They don’t want the burden of finding and dealing with a new tenant. You offer them an easily way out and many take it. You can also find out their address or send a marketing brochure to the house if cold calling isn’t something you want to do.
Use The Court System to find motivated sellers
Anyone in your area in legal financial trouble has to make it known in court. If you’re lucky, you have a publication that offers a summary of these records for your area. These newspapers offer leads to divorced, tax liens, bankruptcy, and other individuals under going financial trouble. You might just be the answer to their prayers; they need to get out from under their mortgage payment. Call them or mail your brochure. Then, “warm” call them in a week or so.
Bonus Tip: Another way to find motivated sellers is to send realtors in your area your brochure with a letter, stating you buy distressed properties. It’s a win-win situation for everyone.
Being a real estate investor is a tough job with many wasted hours, trying to find motivated sellers ready to part with their property. The above six ways are the most successful ways to hustle when finding motivated sellers. You are targeting individuals, who need to part with their properties. What method of finding motivated sellers has worked best for you?
Find vacant properties, High Equity and Free & Clear sellers.
This is a game changer and you can have access to it today!
Online Leads For Real Estate Investors
Generating online leads is a great and consistent way to get your real estate business moving in a positive direction. Done the right way, these online leads for real estate investors will fuel your investing and real estate wholesaling career. Real estate investing is a numbers game, typically for every 50 hand raises (people who say, yes I want to sell) you will generate one deal. So you can see why having a solid funnel of leads is so important.
The online leads will capture will help you obtain a large amount of potential motivated sellers, not to mention buyers for all of your properties. There are a lot of sources out there for leads and it can be very confusing to decide which ones will give you the best return on your investment.
When looking to get any leads for your real estate investing business it is very important to be very targeted and specific. Internet leads are no different. If you can generate them on your own through your real estate investor website even better.
[thrive_link color=’blue’ link=’https://davebrown.net/how-to-find-motivated-sellers-online/’ target=’_self’ size=’medium’ align=’aligncenter’]How I Generate Motivated Sellers Online[/thrive_link]
Be sure you know what kind of properties you are looking to invest in and most importantly where! With that said when you start looking for lead providers on the internet make sure you screen them properly.
Find out where and how the online leads are compiled.
Find out if the leads for flipping houses are re-sold to other investors or if they are exclusive. Some companies let you purchase leads ala carte or one by one, while others charge a monthly membership for a particular region or county. The less exclusive they are the less expensive they should be. For example you may find Internet leads for real estate investing that are 100% exclusive and delivered as live transfers in excess of $75 each. While other internet leads are semi-exclusive and are sold to 4 different investors. Large groups of leads can be found for a fraction of cost and can often be had for 10 to 14 cents per name. One alternative to this that is great for getting real estate leads that many others are unaware of is that you can acquire aged leads for a few cents each. These leads are 30,60 or 90 days plus old, some may no longer be viable but some will.
It is also important to watch out for how many times these internet leads are resold as well as what your rights are for getting refunds for leads that do not meet your criteria. Keep in mind that you will not get a refund or lead replacement if the homeowner is simply not interested. Most of these homeowners actually made an inquiry about selling their home but motivation can be high one moment and low the next, so make sure you implement a strong follow system. And finally, just make sure you do your research. You want to deal with a reputable internet leads company, find the right internet leads provider and you’ll surely close more deals.
