4 Tips for Real Estate Marketing for Beginners

According to the Bureau of Labor Statistics, the average real estate agent salary is around $46,000 a year. That said, with the right experience and real estate marketing strategies, many agents are to bring in upwards of six figures. One key to earning more as a realtor or real estate wholesaler for that matter is learning how to quickly draw the perfect buyers to the right property. But it’s also important to market yourself as a real estate expert specifically to buyers who are looking for guidance. Ready to learn how to take your real estate career to the next level? Check out these four tips to get started.

1. Build Your Website

Every real estate agent and real estate investor should have a website where prospective clients can go to learn more about them. This website should include contact information, lead generation forms, and information about your areas of expertise. For instance, if you specialize with first-time home buyers or luxury homes, you should highlight this on your website. It’s important for your website to not only have a nice design but to be inviting. In many cases, your website will be the first impression that you make on prospective customers. Make sure that it puts your best foot forward and makes an argument for why you are the right choice for them.

2. Publish Great Content

In digital marketing, you will often hear the phrase “content is king.” There are a few reasons for this. For one, content helps with your search engine optimization (SEO). The more content you have, the more keywords you can put on your site. This makes it more likely that your site will be relevant to queries customers are searching for. Not only that, but high-quality content raises the overall authority of your site in Google’s ranking. And, if you publish informative content, people will read it and share it with their network. This will help grow your platform.

3. Use Email Marketing

Sometimes, new marketers assume that texting and social media have made email marketing obsolete. In reality, nothing could be further from the truth. For instance, email messages are six times more likely to get clicks than tweets are. This makes email a valuable tool for reminding your prospects of your agency and for building brand recognition. There are several strategies you can use to build your email list. Always make sure to include an email signup at open house events. Also, keep past clients on your email list, as they may be able to provide referrals in the future.

4. Be Memorable In-Person

While online marketing is important for real estate agents, it’s also essential to make a good impression when you meet clients and prospects in person. Always be dressed professionally when working and try to set yourself apart by sticking to a specific style. Remember that the job of a real estate agent is slightly different from the typical salesperson, so you’ll want to focus on building conversation and rapport.

Get Started With Real Estate Marketing Today

With these tips in hand, you will be able to build a real estate marketing strategy that will accelerate your career. Need more helpful tips and advice? Contact me with your questions regarding real estate, digital marketing, and entrepreneurship.

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September 5, 2016September 16, 2018

Are you Curious about Real Estate Wholesaling?

Real Estate Wholesaling gives you the opportunity to build income with little capital or credit.

To get started with real estate wholesaling you’ll ll you need is some specialized knowledge and the commitment to take action. The more committed you are and the more driven you are, the more money you will make. You might be asking yourself “if you need to be a Realtor?” A license is not required to buy or sell any property that you have an equitable interest in. Those interests can be a contractual (you have the property under contract) or you actually own or have title to the property. However, having a license or aligning yourself with someone that does can be very beneficial in monetizing all your leads and it is something that you should really consider if your wholesaling real estate.

What is Real Estate Wholesaling?

[pullquote align=”normal” cite=”Investorpedia“] A: Real estate wholesaling is similar to flipping except that the time frame is much shorter and no repairs are made to the home before the wholesaler sells it. A real estate wholesaler contracts with a home seller, markets the home to his potential buyers, and then assigns the contract to the buyer. The wholesaler makes a profit, which is the difference between the contracted price with the seller and the amount paid by the buyer. The goal in real estate wholesaling is to sell the home before the contract with the original seller closes. A typical wholesaling scenario looks like this: The wholesaler has a house under contract for $90,000 that he estimates needs $20,000 in repairs but will sell for $150,000 once the repairs are made. Using his network of investors, he finds an eager buyer at $100,000. He assigns the contract to his investor, who then has a profitable fixer-upper project, and the wholesaler made a $10,000 profit without ever owning the home. The key to wholesaling is to add a contingency to the purchase contract that allows the wholesaler to back out if he is unable to find a buyer before the expected closing date. This limits the wholesaler’s risk. As the wholesaler never actually purchases a home, real estate wholesaling is much less risky than flipping, which cannot only involve renovation costs but also carrying costs. Real estate wholesaling also involves much less capital than flipping. Generally, only enough to make earnest money payments on a few properties is sufficient for wholesaling. Success depends on the wholesaler’s knowledge of the market and connection to investors for quick sales. – Source Investorpedia [/pullquote]

The simplicity of real estate wholesaling…

A wholesaler puts a property under contract and appoints or resells the property to a cash buyer or even perhaps an end user for a fee. The investor or retail buyer is simply buying the opportunity to purchase the property at the price secured by the wholesaler, they are taking advantage of an opportunity. This makes for quick closings and fast cash. It also allows you to control real estate without having to own real estate. Real Estate Wholesaling can be very powerful and very profitable.

A real estate wholesaler really does live off of the idea that price defeats all objections. If you can sell a home for a low enough price…well then it doesn’t matter what’s wrong with it, somebody will buy it. A wholesaler focuses on 2 priorities: finding deals and their network of investors to sell those deals to. An investor becomes a very well paid middleman that other investors love. The key to real estate investing is leads and relationships, if you can grow and strength this part of your business you deal volume will explode.

With real estate wholesaling the bottom line is that if you have a good enough deal under contract, there are other experienced investors out there that will be more than happy to pay cash for it. You can easily make 5 to 10k a month wholesaling real estate deals in your local market, questions is are you going to take action.

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January 7, 2016September 16, 2018

How To Do Real Estate Investor SEO In 3 Simple Steps

How To Do Real Estate Investor SEO

Congrats, you’ve found the best Real Estate SEO source out there…

Search Engine Optimization can be super confusing, tedious, and even boring but it’s absolutely essential if you want to generate leads from the search engines. There is a ton of information out there and most of it is contradictory or outdated so I’be put together this page for you as resource to help you get started.

Many marketers online will rely on spamming to build there business. That won’t work. You can look anywhere and find that you will need to learn how to do seo in order to generate organic traffic to your sites. Unless you do a paid marketing strategy. The main difference between paid marketing and organic is that organic is free traffic and it’s more of a long term strategy. Paid traffic is quick hit and only lasts as long as you keep paying for the traffic to go to your website.

If you learn how to do real estate seo you can generate residual organic traffic to your real estate website and get paid months and years on something you did today.

Now THAT is leverage. So, if you are trying to get your real estate website ranked in the search engines then start by implementing some of the steps below.

This is how I got started doing real estate investor SEO and this is where you can begin too.

I learned how to do SEO back in 2010. I had no idea really what I was doing. It just kind of happened by accident. I was making videos and articles and all of a sudden I was getting tons of traffic and leads and making sales. I really had no idea what was happening…LOL. I dug in and started to really study the process and discovered there are a few very simple steps involved.

What I will do is break down the 3 SIMPLE steps to properly learn how to do real estate investor SEO.

1. Keyword Research

This is ABSOLUTELY necessary in learning how to do real estate investor SEO. Keyword research tells you how much traffic a particular keyword gets each and every month. You can go to Google’s free keyword research tool and use that. You want search for a keyword that has plenty of traffic as well as a low to medium competition level. Obviously you can still rank for higher competition levels but lets focus on ranking on the 1st page of google FAST! The tool I recommend is SEMRush.

2. Optimizing your Content

I highly recommend using Yoast. Yoast is an seo plugin that you can use and it will tell you if your content is structured properly. This will help you get the proper keyword density as well as tags and everything else. You will use this plugin with your word press blog or real estate website. If you don’t have a word press blog or real estate website then I highly recommend getting one that is self hosted or just use a turnkey system like oncarrot for your real estate website.

3. Backlinking To Your Content

This is by far the most efficient way to drive traffic to your site and get ranked organically in the search engines. You can create backlinks through sites such as ping.fm , other ping sites and more. Social bookmarking is huge right now for search engine optimization, you can have that done on fiverr.com. Article marketing and press releases are still one of the best ways to get backlinks to your site. I also use and also recommend The Hoth for this!

4. Repeat I know I only said 3 steps but the fourth step is to just do steps 1-3 all over again with a different keyword. As you continue to do this you will get better. As you get better you will make more money while driving more traffic to your sites.

Want to know More? Discover Everything Investors Need To Know About SEO

December 10, 2015

Combine these forms of online content marketing strategies with your real estate website and email campaigns for terrific results.

The more engaged and consistent you are at leveraging each and every one of these techniques the more successful you will be at driving more traffic to your website. REV up your online real estate marketing strategy today!

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March 10, 2015September 15, 2018

8 Different Ways To Locate Motivated Sellers

There are several things you can do to locate motivated sellers. We’ll touch on a few right now. Depending on your personality and time commitment, you’ll gravitate towards some more than others. That’s totally fine! There’s no one way to do this.

Here are 8 Ways To Locate Motivated Sellers

Direct Mail

Direct mail is the tried and true method when it comes to generating real estate leads and motivated sellers. Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your real estate marketing campaign a success.

Have a goal and target audience in mind for each campaign (right audience + right message = success)
Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
Be simple, clear and concise with direct mail messages (use only one idea per piece)
Include a compelling promotional offer to promote responses such as a free property value assessment (time-sensitive offers work to elicit immediate response)
Include relevant contact information such as company logo, name, phone number, web address and links to social profiles

Flyers

Flyers are a fantastic (and inexpensive) way to spread the word.

Use neon paper (orange, yellow, or green) that draws attention from a distance. Hand it out to neighbors, post it at public bulletin boards, drop it off at laundromats, bus stops, coffee shops, etc.

Business Cards

You should pass out business cards to everyone you meet, leave them at restaurants, put them in your bills that you send off when you pay them, etc. Try setting a goal of handing out 5 business cards per day.

Feel free to design and print your own business cards or use a service like www.vistaprint.com. The message on the card should be similar to the message on the flyer. It’s basically your flyer in pocket form. Remember that all it takes is one card to put cash in your pocket.

Internet Scanning

Websites such as www.craigslist.org, www.forsalebyowner.com, and www.backpage.com have motivated sellers posting their houses all the time! Look for key words such as motivated, must sell, and FSBO. How about setting up your very own real estate investor website system and generate leads with inbound marketing.

*NOTE: Agents sometimes post on these sites, look for a watermark on the photo that says MLS – that’s most likely a listed property. A good way to save time is to make a quick call and inquire if they’re an agent or the owner.

Social Media

You can run targeted ads on Facebook, or just consistently post (videos do great) about what you’re looking for. Someone might know someone who knows someone who needs your help. Don’t underestimate the power of social media.

Newspaper Scanning

You already read the Sunday paper (or maybe your parents do), so just take a few more minutes to scan the houses for sale. Again, look for key words like motivated, must sell, and FSBO.

Driving for Dollars

Do you know of any vacant* or “distressed” homes on in the area? They are often owned by people who would rather sell than shoulder the burden.

*NOTE: Some vacant homes are bank owned. There is no way to know for sure, but if there are papers taped to the windows, that property is bank owned. Do not submit bank owned properties. They will either be on the MLS or not listed at all.

Do you drive the same route to work every day? Try alternative routes and stay on the lookout for houses that match our ideal property profile! Some common symptoms are overgrown yards, rusted cars in the yard, FSBO signs, broken windows, etc.

If ALL the properties in the area exhibit the above symptoms, it’s not a good sign. But if it’s a single house surrounded by several decent houses, you may be looking at a deal. The common rule in real estate is to find “the worst house in the best neighborhood.”

How about garage sales? These happen every weekend and often signify that the homeowner is moving. Simply stopping by and asking if they’ll be selling their house – or if they know of any neighbors who may be interested in doing so – can result in some solid leads.

AMP (Auto Message Pro) –

AMP is a service that allows you to generate leads via phone by advertising for motivated sellers. They call the number and enter your extension to listen to a pre-recorded message. Then they can leave a message, or choose to speak directly with us. Your extension is yours alone, meaning you get credit for every single lead that comes in as a result of your advertisement.

What’s better, you don’t have to talk to anyone!

As you can see there are a TON of things you can do to start locating motivated sellers. It’s a numbers game, so the more you’re out there, the more chance you’ll have of finding a great deal.

November 17, 2014September 15, 2018

How to use bandit signs for real estate investing

Real Estate Investor Bandit signs

A great way to drive leads to your real estate investing website and get your phone to ring off the hook.

If you’re a real estate investor then your business will only survive by locating undervalued or distressed properties in your local area. Bandit signs can bring these buyer and seller leads to your office.

Bandit signs are those small signs you see while driving, they are usually seen on telephone poles and at major intersections. Bandit signs have been predominately used by real estate investing companies and they are very similar to those used by Realtors when advertising homes for sale. These bandit signs are very affordable, they come in various sizes and they are a great way to attract both buyer and sellers for your real estate flipping business.

How to use Bandit Signs for real estate investing

If you are a real estate investor then you should definitely have bandit signs on every property you have. You should also be putting bandit signs around town and near the busiest traffic and high visibility areas. When you’re putting out these signs be sure to avoid the “sign police”, these are the folks that work for your local Town and enforce local codes. Putting your signs up high or putting them out strictly on the weekends is a great way to avoid any problems with the “sign police” Its all a great way to avoid having a lot of them taken.

When using bandit signs be sure to keep your message simple.

Remember you only have a few seconds to catch the attention of your potential customer. You want to make sure that they will have enough time to get your contact information. Make sure your message is large and keep it only to a few lines. Bandit signs are great for instantly building your buyers lists and seller leads for your real estate investing business but it’s also a fantastic and low cost way to build your brand. Even if you phone doesn’t ring, and if they ever need your services they will be more likely to look you up if they do. Besides, whenever you work with someone who has seen one of your signs you will have an immediate psychological advantage over your competition. You will be known as the go to business and will find and close deals much easier.

Adding credibility to your marketing, bandit signs and real estate investing company is essential and another great tip is to use a 800 number. Many investors flipping houses have great success using local numbers, however a toll free number offers the ability to capture caller contact detail in case they get distracted on the road and do not leave a message. Advanced toll free number tools will even allow callers to enter certain preferences or even request faxed, text and emailed lists of your properties.

Bandit signs are great way to “kick it up notch” in your flipping houses business. If you’ve never used them then you should definitely give them a try to see how they work in your local market. Remember, to include your business name, logo and even your real estate investor website address. A great source to buy bandit signs is http://www.supercheapsigns.com

You can also create bandit signs all over the internet using your real estate investor website. If you do this you can absolutely dominate your local market. Let’s face it…a lot of people drive by those real estate investor bandit signs fairly quickly. What do you think they probably do when they get home? They go straight to their computer and type in “We buy houses” or “Sell my house fast” in Google. When they do that do you come up in the search engines? I know I do. My strategy is to let all the other investors in my area put out bandit signs, then when the seller gets home and searches for what they just saw I come up. How cool is that? Check out this article so you can learn how<<

December 21, 2011

Real Estate And Social Media

Are you using social media as part of your online real estate marketing strategy?

If not, you should be. You should absolutely be using social media in your real estate investing and real estate lead generation efforts. There are a lot of different options and we are going to help you focus on where to put start.

A new study released on Mashable shows exactly how the real estate industry is using social media and together with your online real estate marketing partner, Real Estate Visionaries we will help you take your business to the next level by using social media. The real estate industry has seen a number of social media innovations over the past few years and real estate professionals are just scratching the surface at the power of it all.

Today over 84% of real estate professionals claim that they are using social media, while only 10% say they are uncomfortable with using it. Even though most are using social media it certainly doesn’t mean that most of them have invested enough in learning the marketing knowledge to be able to use it productively.

So which social media networks are your competitors actually using?

The big 3 are definitely Facebook, Twitter, LinkedIn and in that order. Then WordPress and YouTube. If you are in real estate then you should be using WordPress as your real estate website and it should be your primary social media platform. You can find out more on why here! YouTube is another platform that is really under used and under leverage. Using video for your online real estate marketing is one of the best strategies out there to increase traffic and brand awareness for your real estate business. The search engines absolutely love video and it’s an interactive way to connect with your audience.

Now let’s take a look at the 800 lb gorillas in the room. It doesn’t matter how many Facebook updates you have done or how many Tweets you have posted. What does matter is how many people are actually following your real estate business online? How many real customers have you gained from your social media? If you don’t have at least a hundred, your really don’t really exist on the web in any meaningful way. However, you need to start somewhere and utilizing social media in your marketing efforts is a start. Your results in the beginning will be limited but over time with consistency on your part your results will grow. Your target to reach should be about 5,000 friends and followers, a number like this will without a doubt have an effect on your online real estate marketing.

Most real estate investors and professionals who take their craft seriously know that they need to be utilizing social media.

The problem lies with the fact the most do not know how to use it and they also dramatically underestimate the power of it. Harnessing the power of social media for you real estate business will ultimately help you obtain new leads and opportunities.

Focus branding your business on Facebook with a Fan Page. Keep your profile for your personal and Fan Page for your business. Then start using it to increase followers. A Fan Page guide and training system can be very helpful in your efforts. There are plenty of Fan Pages out there that have 10’s of thousands of followers some of which are making 6 figures per month incomes. Do you think you would be a little more motivated to use social media if you were told that by hitting 100,000 fans you would see a nice 6 figure income, per month? Exactly!

Take a proactive approach and start engaging in conversations using social media. Develop a plan for adding followers and fans. If you do this you will be incredibly surprised at the results. Combine these efforts with a good corporate real estate WordPress site and some simple but powerful squeeze pages and your ready to start generating some serious real estate leads online.

Dominate Your Market By Dominating The Local Search Results In Google?

April 29, 2011

Flipping Houses

Flipping houses and wholesaling properties is a terrific strategy and a great way to get started in real estate investing.

Although a lot of investors are talking about investing for buy and holds in today’s real estate marketing flipping houses is still a terrific method of gaining wealth with real estate. There indeed may come a time in your life or business when you’ll want to hang onto a piece of property, although you’ll only be interested in keeping certain types of property. If you’re just starting out, flipping a house may be an ideal way to get started.

Basically, there are three ways that you can get started flipping houses, although each one has it’s own terms, motivation, and type of property.

The first method is known as retailing. What this means, is that you buy a house in bad shape, do the repairs to fix it up, then turn around and sell it. There are a variety of houses in need of repairs out there, and several ways that you can quickly flip a house to net profit. All you need to know are the techniques that will get you the most money in the least amount of time.

The second way you can start flipping houses is through wholesaling.

Real Estate wholesaling involves finding a home for sale then flipping it to an investor for a fast, yet small profit. To do this, you’ll need to know the real estate investors in your area, the types of homes that flip the best, and how to fund your property so you can flip it to them. If you live in a big area or a city, you’ll find that using the wholesaling method of flipping houses is actually easier to accomplish.

The third way to start flipping houses is a wholesale method where you simply assign the purchase contract. Using this method, you won’t need to commit to buy the house. Instead of closing the deal yourself, you’ll assign it to a real estate investor – of course for a small fee. The investor will take the contract over and close the purchase themselves – flipping houses. This can be very profitable, especially if you invest in the right home. You don’t need to have your contract worded any special way to be legal, although you will need to determine the assignment fee.

If you’re looking to break into the real estate market and make big bucks, you’ll need to learn all about flipping houses.

Flipping houses is very profitable, especially once you have learned the basics. The first and third methods are the best, although they will both take quite a bit of work on your part. Restoring homes isn’t easy, and you’ll need to have a team qualified to handle any repairs. Assigning the purchase may be difficult when you first start out, although it will get easier with time. If you stay at it and do your best to make a profit – you’ll be an expert at flipping houses in no time at all.

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April 6, 2011

selling your real estate investor deals

Whether you are new to real estate investing or are a seasoned pro one thing is for sure there are a lot of real estate deals available in today’s real estate market.

The Importance of Selling Your Real Estate Investor Deals Fast

We all know that buying and buying right is very important but equally important is turning those investment properties and real estate deals into cold hard cash. This is where things can be a bit more difficult. You definitely do not want to be stuck with any of the properties you control. Holding properties for weeks or months can really start eating up your reserves and hold up cashing in on your potential profits. One of the best solutions to avoid this is by pre-selling your real estate deals and investment properties.

If you can go after real estate deals knowing that they are already sold you can make decisions much faster and with piece of mind.

And that means more money in your pocket much sooner. So the basic idea here is marketing your deals by building your buyer’s list first, find out what they want and where they want it then market to sellers based on those criteria. You are probably thinking this sounds much easier than actually doing it, but you’re going to have to find buyers anyway and the truth is it is a lot easier to sell a property you already have a buyer for rather than trying to sell and convince somebody to buy something from your current inventory .

How do you start pre-selling your real estate investor deals?

Again, you start by focusing on cultivating buyers. These can be made up of other real estate investing companies, individual investors looking for wholesale deals to flip themselves and even retail buyers looking to take advantage of the great bargains on the market and low mortgage interest rates. You are basically taking names and filling orders.

One great strategy for this is to leverage Realtors. Or better yet if f you have a real estate license you can even tap the MLS or your office for listings of short sales and foreclosures to post on your website to generate interest and inquiries. The beauty of this is that you don’t even need any of your own inventory to get started. As the leads and buyers begin to pour in the next step is to pre-screen those buyers to assess their motivation levels and purchase qualifications. Find out what these buyers want and get a commitment from them that if you provide exactly what meets their criteria they will buy it. This is of course a lot easier to do with other real estate investing companies or individual investors who generally are only concerned with the numbers and not living in the home themselves. If you focus on building up your buyer’s list first then things will be much easier for you.

Another great strategy to pre-sell your real estate deals is on the rehab end. If you recently have a property you got under contract and are going to rehab it you can’t start marketing it to your list and to the general public. Share your progress and renovation updates on social media sites, perhaps have a buyers tour of the project or give retail buyers the opportunity to pick a choose color combos, counter top styles etc. Pre-selling should be a main focus in your real estate marketing efforts.

Other marketing strategies for selling your real estate investor deals fast:

Real Estate Investor Websites
Craigslist
Postlets
Flyers
Direct Mail

If done right and marketed correctly you could very well have a buyer in place and in contract before the real estate wholesale deal, project or renovation is even completed.

October 29, 2010

Online Leads For Real Estate Investors

Generating online leads is a great and consistent way to get your real estate business moving in a positive direction. Done the right way, these online leads for real estate investors will fuel your investing and real estate wholesaling career. Real estate investing is a numbers game, typically for every 50 hand raises (people who say, yes I want to sell) you will generate one deal. So you can see why having a solid funnel of leads is so important.

The online leads will capture will help you obtain a large amount of potential motivated sellers, not to mention buyers for all of your properties. There are a lot of sources out there for leads and it can be very confusing to decide which ones will give you the best return on your investment.

When looking to get any leads for your real estate investing business it is very important to be very targeted and specific. Internet leads are no different. If you can generate them on your own through your real estate investor website even better.

[thrive_link color=’blue’ link=’https://davebrown.net/how-to-find-motivated-sellers-online/’ target=’_self’ size=’medium’ align=’aligncenter’]How I Generate Motivated Sellers Online[/thrive_link]

Be sure you know what kind of properties you are looking to invest in and most importantly where! With that said when you start looking for lead providers on the internet make sure you screen them properly.

Find out where and how the online leads are compiled.

Find out if the leads for flipping houses are re-sold to other investors or if they are exclusive. Some companies let you purchase leads ala carte or one by one, while others charge a monthly membership for a particular region or county. The less exclusive they are the less expensive they should be. For example you may find Internet leads for real estate investing that are 100% exclusive and delivered as live transfers in excess of $75 each. While other internet leads are semi-exclusive and are sold to 4 different investors. Large groups of leads can be found for a fraction of cost and can often be had for 10 to 14 cents per name. One alternative to this that is great for getting real estate leads that many others are unaware of is that you can acquire aged leads for a few cents each. These leads are 30,60 or 90 days plus old, some may no longer be viable but some will.

It is also important to watch out for how many times these internet leads are resold as well as what your rights are for getting refunds for leads that do not meet your criteria. Keep in mind that you will not get a refund or lead replacement if the homeowner is simply not interested. Most of these homeowners actually made an inquiry about selling their home but motivation can be high one moment and low the next, so make sure you implement a strong follow system. And finally, just make sure you do your research. You want to deal with a reputable internet leads company, find the right internet leads provider and you’ll surely close more deals.

Tag: Real Estate Marketing