4 Tips for Real Estate Marketing for Beginners

Real Estate Marketing for Beginners
real estate marketingAccording to the Bureau of Labor Statistics, the average real estate agent salary is around $46,000 a year. That said, with the right experience and real estate marketing strategies, many agents are to bring in upwards of six figures. One key to earning more as a realtor or real estate wholesaler for that matter is learning how to quickly draw the perfect buyers to the right property. But it’s also important to market yourself as a real estate expert specifically to buyers who are looking for guidance. Ready to learn how to take your real estate career to the next level? Check out these four tips to get started.

1. Build Your Website

Every real estate agent and real estate investor should have a website where prospective clients can go to learn more about them. This website should include contact information, lead generation forms, and information about your areas of expertise. For instance, if you specialize with first-time home buyers or luxury homes, you should highlight this on your website. It’s important for your website to not only have a nice design but to be inviting. In many cases, your website will be the first impression that you make on prospective customers. Make sure that it puts your best foot forward and makes an argument for why you are the right choice for them.

2. Publish Great Content

In digital marketing, you will often hear the phrase “content is king.” There are a few reasons for this. For one, content helps with your search engine optimization (SEO). The more content you have, the more keywords you can put on your site. This makes it more likely that your site will be relevant to queries customers are searching for. Not only that, but high-quality content raises the overall authority of your site in Google’s ranking. And, if you publish informative content, people will read it and share it with their network. This will help grow your platform.

3. Use Email Marketing

Sometimes, new marketers assume that texting and social media have made email marketing obsolete. In reality, nothing could be further from the truth. For instance, email messages are six times more likely to get clicks than tweets are. This makes email a valuable tool for reminding your prospects of your agency and for building brand recognition. There are several strategies you can use to build your email list. Always make sure to include an email signup at open house events. Also, keep past clients on your email list, as they may be able to provide referrals in the future.

4. Be Memorable In-Person

While online marketing is important for real estate agents, it’s also essential to make a good impression when you meet clients and prospects in person. Always be dressed professionally when working and try to set yourself apart by sticking to a specific style. Remember that the job of a real estate agent is slightly different from the typical salesperson, so you’ll want to focus on building conversation and rapport.

Get Started With Real Estate Marketing Today

With these tips in hand, you will be able to build a real estate marketing strategy that will accelerate your career. Need more helpful tips and advice? Contact me with your questions regarding real estate, digital marketing, and entrepreneurship.

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Best Real Estate Lead Generation Tips for Your Website

Best Real Estate Lead Generation Tips for Your Website
Best Real Estate Lead Generation Tips for Your WebsiteLead generation is a crucial part of a business’ success. This is perhaps especially true for the real estate market. Generating new leads is essential to making sales and gaining more clients and investors. That’s why I’ve compiled this list of the best real estate lead generation tips that you can easily apply to your business.

Keep Up Connections

One of the more traditional, but effective, ways of generating new leads is through word of mouth. Maintaining a strong network is essential to getting your business and your name out there for new leads. Past clients are an excellent place to start. Keep your connections strong by checking up on them and keeping in touch even after your specific business with them is over. You should also maintain connections with:
  • Other real estate agents
  • Investors
  • Lawyers
  • Business owners
This way you’ll have a wide network of people with even more connections to generate potential leads in the future.

Use Social Media

Social media platforms are an excellent way to stay connected with your clients while simultaneously reaching potential new clients and investors. Your business should have accounts on large social media platforms including Facebook, LinkedIn, Twitter, and Instagram. While each of these are among the best real estate lead generation platforms, let’s focus on Facebook and LinkedIn. Facebook is the most popular social media platform, with over 2 billion active users. Each of these users is a potential new lead. With so many users, Facebook gives you a huge pool of potential leads. In fact, 77% of marketers say that they acquired customers through Facebook. LinkedIn is another great place to network with other professionals and post informative, industry-specific articles. 43% of businesses have gained new leads and clients through LinkedIn.

E-mail Marketing Strategy

E-mail marketing is another traditional form of lead generation that really works. E-mail has been ranked as the top lead generation strategy. You can target thousands of potential customers with only a little time and effort. It’s also free and easy, making it a win-win for your business. But be careful: no one likes spam junk e-mails. The key to great e-mail marketing is to target specific groups with relevant, useful information about your business.

Maintain a Blog

Right behind e-mail marketing and event marketing as the most widely used lead generation strategies is the use of a blog. Creating well-written, original, useful blog content is a great way to not only generate more leads, but also boost your website’s SEO, which will also help generate leads. By sharing great content on your website and on your social media accounts, you’ll be able to reach a wide audience of potential new clients.

These Are the Best Real Estate Lead Generation Tips You Can Follow

By applying each of these strategies to your business, you will be able to create a large network to generate leads and improve the reach of your real estate business. If you have any questions or want to request more information about real estate lead generation, please don’t hesitate to contact me. I can help you build your online presence and better your business.
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Attract Motivated Sellers From Google

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3 Ways Real Estate Blogs Can Improve SEO Strategies

Real Estate BlogsSo you own a real estate firm and want to attract hot leads using the web. This isn’t a bad idea, considering the potential the internet offers. After all, most people today are using the net to look for new homes.

And as you’ll hear time and time again, having a blog is crucial for attracting the right audience. Not only does it draw in traffic to your website, but it ensures you’re keeping around interested prospects.

But the key now is finding ways to help your potential customers find your blog. This is where SEO comes into play. Without it, real estate blogs simply won’t prevail.

So here are some tips to help improve your optimization strategies.

Write Content that’s Appealing to Your Audience

Sure, we know your customers are looking to purchase a new home. But what issues are they dealing with that you can shed light upon? For example, maybe they don’t understand the home buying process.

In this case, you could write a series of posts walking them through the different types of mortgages, how to get approved and so on.

Now, all you have to do is learn what problems your customers are having, so you can create content that offers solutions.

Use Social Media to Plan Your Content

When it comes to learning about your audience, social media is an excellent tool. Hopefully, you already have a profile created on the platforms you know your audience likes to use. If so, you should start following and joining in their conversations.

And if you’re really keen, you can even start a few convos and direct them towards your real estate blog.

Create Content for the Modern User

The web has really changed how content is written. No longer will you find real estate blogs with blocks and blocks of content. At least, not on the ones using modern SEO strategies.

There is a unique way you should structure your pieces so that they appeal to today’s users. For instance, your paragraphs and sentences should be shorter. It’s also a good idea to include graphics, photos and other images.

Just make sure they’re related to the content or add value in some way. For example, infographics with mortgage rates or home buying tips.

Creating Real Estate Blogs that Drive Traffic

The ultimate goal is for your real estate blogs to drive not just any traffic, but leads. If you improve your content writing skills and topics, you may be able to bring in more leads that are smoking hot.

In this case, your blog posts are doing most of the work for you. The beauty of blogs is that it helps to showcase your expertise. For home buyers, expertise is a top priority when it comes to looking for a realtor.

So in a sense, it builds trust before they even pick up the phone to dial your number. Or stop by your local office.

But when all else fails or you lack the time to manage a blog, you can always rely on real estate marketing experts. At Real Estate Visionaries, we’re made up of marketing professionals that can help you attract motivated buyers (or sellers).

Stop by our site today to learn more about our services and to download our free report. Don’t hesitate to contact us with your questions.

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Trevor Mauch Is Changing Real Estate Agents And Investors Lives Across The Country

Trevor Mauch

Have people ever told you your dream is impossible? Have you ever let yourself believe the naysayers?

Trevor Mauch has an important lesson for all of us who are tempted to give in to doubt.

Shaken by his friend’s death, Trevor turned his grief into action. He looked deep within himself to determine his core values and committed to making his life matter.

Trevor Mauch was tired of hearing about small towns shriveling up and dying when their primary big businesses closed its doors. He believed people who thrive in wide-open country lives shouldn’t feel forced to move to cities, where the jobs are.

He didn’t want those who choose to cling to country life spending more time in traffic or on trains than they do at home with their families and he thought hard about how people who want to live in small towns should not just scrape out middle-class incomes, but earn six figures or more.

On top of all that, Trevor Mauch also knew it was possible to help people in his small town find big success – so he did, and has since made millions helping people across this country find success right in their own communities.

Trevor Mauch now runs his multi 7 figure Real Estate SaaS company with an infectious passion and is an inspiration in both business and life.

Listen in as one of this country’s leading Entrepreneurs shares his story of dismissing doubt and realizing his own American Dream by helping others realize theirs.

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Design Tips For High Quality Real Estate Websites

High Quality Real Estate Websites

A professional real estate website equals a professional service.

That’s why you must aim to develop a user-friendly and aesthetically pleasing website.

A home buyer is looking for a stunning design, insightful content and easy navigation. This will help to create a superb user experience that will ensure you stand out online.

To help you become the competition, read our superb design tips to create the best real estate sites.

A Mobile Friendly Real Estate Website

mobile friendly real estate websitesDid you know that 60% of online searches are now on mobile devices?

If you want to provide a fantastic user experience, you must have a mobile responsive website. If you don’t, not only will you annoy a potential buyer, but Google will penalize your website in the SERPs. And if you can’t rank in the search engines, you’ll never become one of the best real estate sites.

A mobile responsive website will alter a website to suit a device, such as a mobile, tablet or desktop.

A customer won’t miss any content or have trouble scrolling, as all the information will be in front of them.

As a result, the improved experience can turn a lead into a conversion and reduce a bounce rate.

Customized Search Options

Different property hunters will have different housing requirements.

The last thing they will want to do is scroll through many properties that don’t match their needs. A home buyer will expect to find a customized search option to filter through properties.

A home buyer will expect to find a customized search option to filter through properties. The customized search function allows a property hunter to filter housing based on:

  • Budget
  • Geography
  • Rooms
  • Amenities

This will improve a navigation experience, and may turn a visitor into a potential client.

Search Engine Optimization

It goes without saying you will want property hunters to find you easily online.

Of course, it’s every real estate agent’s goal to make it onto the first page of Google. Yet, you won’t be able to so without embarking with search engine optimization.

It’s important to develop a strategy that helps propel your website up the ladder. This means optimizing a website for specific regions and towns, as well as your name.

It’s essential to optimize a website or your rivals may become tough competition.

Most visitors don’t make it past the first couple of search engine result’s pages. If they can’t discover the website, you won’t receive much traffic – which will impact your turnover.

High-Quality Real Estate Photography

A picture paints a thousand words.

For this reason, home buyers will want to visit your website to find images of their dream home.

You must ensure a website can support high-quality photos in slideshows and listings. If a visitor can flip through many great photos with ease, they’re more likely to pick up the phone.

Don’t underestimate the importance of showcasing the property’s best features, either. If you want to be one of the best real estate sites, you should highlight the home’s unique selling points.

For example, does the property have a beautiful kitchen? Ensure you showcase it on your website.

One high-quality photo could be all it takes to encourage a web visitor to arrange a viewing.

A Virtual Tour

virtual tour for websitesIf you really want to attract real estate clients, you should embed a virtual tour into a website.

The video content will allow a home buyer to take a tour of the home, which could help make up their mind.

If they like what they see, they’ll want to call you up right away for a real tour of the property.

Only the best real estate sites are providing this superb feature.

Fast Loading Pages

47% of consumers expect a web page to load in 2 seconds or less.

If it doesn’t, they’ll become frustrated and click away from your website.

A visitor may believe a slow performing website reflects a slow-performing company. So the quicker the load time, the better they’ll perceive your brand and services.

A real estate website will help to drive a considerable amount of business. For this reason, it’s important not to disappoint a customer before they’ve picked up the phone.

If you want to create the best real estate sites, you can decrease a page load time by:

  • Avoiding the installation of pop-ups
  • Optimizing images to reduce size
  • Changing to a faster web hosting provider
  • Loading scripts and CSS into an external file

Work with a skilled web designer who focuses on the user experience, as well as the aesthetics.

The Content Layout

Don’t overwhelm a visitor with too much information.

You might have a lot to say, but there is a time and a place to say it all.

Instead of filling a homepage with paragraphs of copy, write a blog to make it easier to absorb the content.

The best real estate sites will offer informative blog posts to answer questions.

A home buyer or renter will want to make an informed choice before investing in a property.

A well-written, insightful article can help you become an industry thought leader. The more insightful the content marketing strategy, the more they will trust your services.real estate website content layout

Think about the types of content a customer would like to read.

For example, property hunters might be familiar with the term “mortgage”. Yet, they may not know the difference between a “fixed rate” or “adjustable rate mortgage”.

Your job is to provide them with the answer, as well as a call-to-action at the end of the post.

By helping them to make an informed decision, they’ll be more likely to contact you.

An Online Contact Form

The best real estate sites feature a contact form.

After all, the reason you created the website was to encourage people to pick up the phone or send an email.

Yet, don’t ask too much of a visitor. They don’t want to spend half an hour inputting their age, gender, race or address.

Keep the contact form simple by asking for their name, email, phone number and a good time to call.

You could also feature a drop down menu so they choose whether they want to “buy a property” or “rent a property”.

Not only must you feature a handy contact form, but you should also display your contact details, too.

Ensure the office phone number is prominently displayed on every page.

You should also add a “Contact” page in the top navigation bar that lists:

  • The office number(s)
  • Email address(es)
  • Address(es)
  • Map

This will allow a visitor to contact you via phone, email or in writing. It will also ensure a visitor knows where to find your agency.

Email Capture

66% of companies surveyed agreed email marketing offers excellent to good ROI.

It’s an effective way to re-engage with past visitors and encourage conversions. It’s also an effective way to boost your brand awareness.

Yet, you need to acquire visitors’ emails before you can encourage them to return to your website.

An email capture form allows a visitor to quickly enter their email to sign-up to a newsletter.

Try to offer an incentive for them to sign-up, such as an exclusive deal they won’t find anywhere else. It’s a great way to connect with customers who are considering buying a property but are not ready to commit.

An email could be the one thing that convinces them to pick up the phone and arrange a viewing.

That’s why you must regularly market updates, special offers and property insights via email.

It will help to keep your brand fresh in their minds. When the time comes to invest in a property, you’ll be their first port of call.

Think carefully about the sign-up button on the website, too. The best real estate sites provide a vibrant, eye-catching button with a brief message.

Social Media Integration

If a visitor falls in love with a property, they might want to share it with their friends on social media.

For instance, they may want to ask friends for property advice on Facebook. They may even want to tweet a potential house to their partner via Twitter.

That’s why it’s important to add social media buttons on different pages across the site.

This can boost brand awareness to potential customers and will drive web traffic.

You can also increase online visibility and leads by posting properties and blogs on social media.

Aim to integrate attention-grabbing social share buttons that harmonize with a web design.

Conclusion on How to Create the Best Real Estate Websites

The thought of creating a real estate website might be a little daunting. Yet, it doesn’t have to be.

It doesn’t matter if you’re a start-up real estate investor or a seasoned pro. You must aim to separate your brand from the average sites on the market.

This means building an easy-to-use, aesthetically-appealing, informative website that encourages interaction.

All the above tips can help you to become a force to reckoned with in the industry.

Unsure how to create one of the best real estate websites?

We recommend using this Real Estate Investor Website System. It’s the ideal way to create a unique, credible site that will turn web visitors into clients!

How Real Estate Investor Websites Get Results

Ever wondered how to get great results for your real estate investor websites

First of all, it’s not that easy, and anyone who guarantees top rankings from a newly created site deserves to be slapped with a block of Sycamore.

But, with a great site and the right information, you can easily pull it off. 

To generate leads and build an online portfolio of buyers, you can’t put your trust on any “off the shelf” website. Any strong internet marketing plan starts with a professional and a full-featured real estate investor website.

A great site will do the heavy lifting for you. It will attract new visitors regularly, generate leads, help you manage those leads, and steer you down the path to close more deals.

However, a professional real estate investor website alone is not enough to get great results

You will also need a strong inbound marketing strategy to bring in more buyers and attract motivated sellers.

Read on to discover how real estate investor websites get results.

Real estate investor websites that bring results

real estate investor websitesThe ultimate goal when creating a real estate investor website is to generate as much traffic as possible, so you can convert prospects into leads, and leads into closed deals.

As we said earlier, this journey begins with a professionally built and a full-featured real estate investor website.   Here is the real estate investor website platform we recommend. 

So what features should real estate investor websites have to get results? 

Here’s is a guide on what’s really important to have in your real estate investor websites.

1. Impressive design

The looks and feel of your real estate website should be impressive. 

As the old adage goes, “the first impression is the last impression”, you’ll want your site to represent your business the way you want to be perceived. So if your site looks modern and professional, visitors will think the same about you.

A hokey look and feel is a major turn off, and visitors will turn away before they even get to know what you offers.

A site that adapts to modern styles and design adds credibility and likelihood that visitors will convert into leads.

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2. Responsive design

In 2015, Google introduced the Mobilegeddon ranking algorithm that prioritized responsive sites and at the same time penalized sites that were not responsive. 

So if you want your real estate investor websites to rank, they must be fully responsive. This means they should be able to adapt to the screen size of whatever gadget they’re viewed from.

A site that is not optimized for mobile use will not rank well in search results. And if a site doesn’t appear in search results, you can’t generate traffic or leads.

3. Lead generation ability

A great real estate investor website should have the ability to generate leads. 

It should have some “freebies” that you give to your subscribers in exchange for their email, so you can do some follow-up. Think about things like a free report on the local real estate market, videos, etc.

Ideally, it should have a call to action button on every page, so you can effortless convert those visitors into leads.

It should also have multiple, and easy to use options for contacting you.

4. A blog section

Having a blog section on your website is a great way to get free search engine traffic and to build domain authority.

It doesn’t have to be fancy or complicated, just a section where you’ll be posting weekly articles and video content.

Building reputation and authority through blogging is the best way to harness the power of the law of attraction.

Blogging about tax liens, foreclosures, probates, and other real estate related topics is a great way to engage and retain customers.

Summary

Leads are the lifebloods to any real estate investor.

And to succeed in getting leads, you’ll need to invest in professional real estate investor websites.

Sure you might get sporadic deals here and there without a website, but to scale your business higher, you’ll need a great real investor website. 

Want a real estate investor website that generates leads? Click here, it only takes a few clicks to have your site up and running. 

Need Help With Your Real Estate Investor Website?  Contact Us Here

Dominate Local Search In 3 Steps

How Real Estate Investors Can Dominate Local Search in 3 Steps and Get More Motivated Seller Leads

As a business coach I speak to real estate investors, entrepreneurs and small business owners all the time. Whenever I ask them about their online presence they either don’t have one or tell me something like, “I have a Facebook Business Page — is that what you mean?”   Although that is something you should have it’s not the first thing you should have when you want to establish an online presence that actually generates motivated seller and even cash buyer leads.

Dominating your local market starts with dominating your local search results online.  The first thing you MUST HAVE is a real estate investor website that is great at ranking and generating leads organically from the internet.  This is the real estate investor website platform that I use to do just that.

Once you have a solid foundation setup (your website) the next thing to focus on is creating as much content on your website as possible and to do it consistently week in and week out.   This content should be keyword rich with relevant terms that sellers and buyers are actually typing into the search engines.   This is process is know at SEO or search engine optimization.

SEO For Real Estate: How To Create Content Search Engines Love

So how do you do this?  We’ll the first thing you can do is to try and imagine who your ideal prospect or website visitor is.  In this instance let’s say it’s a seller.  What questions would that seller have? How could you help that potential seller?  Ask yourself these questions and write down the answers.   Use this is an outline to start creating content from.  When you’re creating this content be sure to think about relevant keywords.   You want to build out your real estate investor website with keyword rich content.   Be careful not to over use any keywords or keyword phrases…this is called stuffing and the search engines will penalize you if you repeat the keyword to many times.

Keyword stuffing is when you use a keyword a bunch of times on the page to try and trick Google into thinking that the page is all about that specific keyword. This is not a good practice because it doesn’t have a natural feel when the visitor is reading and that is what Google is really looking for.

Here are the top keywords that I am ranking for in my local market. Notice how after each keyword I include the area in which I want to target rank for.  I recommend creating a piece of content or a new city specific page for each town, city or county in your local market.

real estate investor keywords

Top SEO Keywords That Real Estate Investors Can Use To Dominate Local Search Results…

  1. sell house fast
  2. sell my house fast
  3. sell a house fast
  4. sell your house fast
  5. sell home fast
  6. need to sell house fast
  7. need to sell my house fast
  8. we buy houses
  9. we buy homes
  10. I buy houses
  11. I buy homes
  12. cash home buyers
  13. cash house buyers
  14. fast home buyers
  15. fast house buyers
  16. how to sell house fast
  17. sell house quickly
  18. sell house for cash
  19. buy my house
  20. buy my house fast
  21. sell without a Realtor
  22. sell house without an agent
  23. sell house with tenant
  24. sell house without repairs
  25. sell vacant house

These SEO Keywords for real estate investors can absolutely help you dominate local search results but they won’t do you any good unless you put them on your website.

Are You Ready To Dominate Local Search?  Follow these 3 Steps!

Step 1:  Build the right foundation and get signed up for website from my good friends over at Investor Carrot. Launch a Motivated Seller site, learn all about SEO, and start rank high on the search engines.

Step 2: Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.  You can also look into doing PPC marketing with Google AdWords.  This is a proven and effective way to get visitors to your website fast.  Get started with that here.

Step 3:  Create awesome stories, keyword rich content, and reports to get media attention along with great links.  Setup social media profiles for your business on Facebook, Twitter, YouTube, Snapchat and start sharing your content on those profiles.

If you really want to dominate local search it’s going to take a lot work.  I’ve spent along time and countless hours building out my website but the results are no joke.  If you’re willing to role up your sleeves and commit to implementing a great content marketing strategy the payoff will be huge for you as well.

A lot of real estate coaches out there will tell you that you shouldn’t be doing so much of your own marketing work… that you need to be focusing on honing your negotiation and acquisition skills, not spending your time implementing your SEO.  But I feel it’s best to learn as much as you can about marketing in general.  After all we are marketers first and investors second.

I’d love to help you dominate your market… so get started with a consultation now!

Want to discover how I got started finding and flipping houses for fast profits?  Are you ready to potentially earn $100,000 Profit in Less Than 12 months?  This IS NOT a guarantee…

I don’t know what kind commitment you’ll be or how hard you’ll work but I will tell you that it’s entirely possible.  See how here!

Websites For Real Estate Investors – Which Do I Use?

What Real Estate Investor Website Platform Should I Use?

Are you a real estate investor?  Are you just getting started in real estate investing or wholesaling?  If so, I’m sure you realize you need a website for your real estate investing business.

Are you confused about where to start, what to get, how much to spend and why you choose one website platform over another?

I bet!  There are a lot…I mean a lot of options out there.  So many options that it can be very confusing in deciding what the best solution is.  Not only that, there is a tremendous about of garbage out there too.  A lot website platforms are outdated, not SEO friendly, poor at lead capture and simply just under deliver.   That doesn’t necessarily give you the warm fuzzies, especially when you’re not exactly sure what you need for your real estate investor websites.

https://www.youtube.com/watch?v=ROdUY-qoV-g

I’ve been in the business for 15 years and have been flipping contracts and homes for the last 5 years.  I’ve built over 50 custom real estate investor websites for investor clients and have generated thousands of leads online.   I’m not saying this to boast or brag I’m telling you this because I know a thing or two about websites and marketing online.  I’m an expert and I want you to understand that a lot has changed over the past 3 years and what was cutting edge … is almost pre-historic nowadays.

Websites For Real Estate Investors – Which Do I Use?

There’s a few different options for you to choose from when you’re getting your real estate investor website set up.

Do you have it designed from scratch?  Investor websites

Buy a “template”?  

Or use a service to do it for you?  

These are all viable and great options… it really just depends on your goals, your budget, and how much flexibility you want with your real estate investing website.  For me…leverage, flexibility, and the ability to get found on the search engines and capture a ton of leads are the most important features.

In this article you’ll learn about my friend Trevor and how his team will walk you through the entire process from A – Z on what you should look when building your online presence.  It doesn’t matter if your building your own real estate investor website, buying a real estate investor website template, or using one of the several services out there online (like my recommendation 🙂 that help real estate investors like you better leverage the internet.

[thrive_link color=’blue’ link=’https://davebrown.net/carrot-vsl’ target=’_blank’ size=’medium’ align=’aligncenter’]Read More Here[/thrive_link]

Why Your Real Estate Investor Website Needs To Be On WordPress

Why Real Estate Investors Use WordPress For Their Websites

If you are looking for a real estate investor website,  WordPress offers a flexible interface, is search engine optimized, and boasts the functionality to add content and features that your target audience is looking for.

As a real estate investor I find it to be the best solution and platform to use so you can grow and scale your real estate business by leveraging the internet.

WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of real estate website or personal website without have to paying for it. Another great bonus is that you don’t need to have a lot of technological experience to use WordPress on your website. Getting your WordPress real estate investor website online is extremely easy and affordable. All you need is to set up hosting with a provider such as Hostgator or Godaddy. These hosting companies can install WordPress on your site with just a click of the mouse.

WordPress also has numerous themes available for you to use, again for free. The template options are endless and there are countless options for the real estate investor industry. If you don’t like the theme templates that come with the default installation of WordPress, you can find hundreds of other themes across the web. Some of these themes are free while others are paid and offer more functionality such as IDX or listings integration. If really want to establish a your brand and stand out from the crowd then you can also find a designer to create a custom real estate website on WordPress for you. These custom themes can range anywhere from a few hundred dollars to a couple thousand dollars. Another great thing is that you kind actually make your theme appear like a regular website. There are thousands of real estate websites and real estate investor websites across the web that use this platform.

One thing that makes the WordPress platform such a flexible interface for real estate investor websites is that it utilizes plug-ins.

WordPress Plug-in give you the ability to really customize your WordPress real estate investor website with just about anything you can think of. Most of the plug-ins are free and can be installed with a click of the mouse. For example, if you wanted a way to add all your social media accounts to your site you could just look that up on Google and find the relevant plug-in, which there are many of. There are numerous plug-ins available but some the most useful are the SEO Plug-ins that can really help get you real estate investor website found by the major search engines.

WordPress is a very SEO friendly platform. SEO means search engine optimization and SEO definitely must be kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly. For example sending pings to other sites, making categories, tagging your posts, using investor SEO keywords, and the use of h1/h2 tags can dramatically affect your real estate  investor website rankings on the search engines.

WordPress is used around the entire world. It probably has the largest community on the World Wide Web. Recent statistics indicate that WordPress is used on more than 2% of the websites in the world. There is also a large user development community that is constantly working on new software, themes, plug-ins and updates.

A real estate investor website on WordPress can also be the foundation for your social media efforts

By posting articles and relevant content to your site regularly you will almost immediately be indexed by Google and the other search engines. These search engines absolutely love fresh content, so you should be posting new content at least twice a week, preferably 3-4 times weekly. The more often you post the better. One good strategy is to pre-write your content and then have WordPress publish the content on the days and times of your choosing! While you’re taking advantage of this organic traffic generating strategy you can also link your content to your social media accounts. This will help grow your brand, real estate business and traffic even further. That’s why we suggest you build your real estate investor website on WordPress before moving on to Facebook, Twitter, LinkedIn, YouTube or anything else. If you’re ready to take control of your real estate web presence and real estate marketing online then you need to start by using WordPress.

Top 6 Reasons Real Estate Investors Use WordPress…

    1. Easy Website Maintenance – With WordPress, learning to create or edit content is very simple.
    2. Perfect For Niche Markets – Whether it’s wholesaling, rent to own, or note buying WordPress is great for creating multiple pages quickly.
    3. WordPress Plugins To Just About Everything – Want to embed a youtube gallery with your latest posts?  How about image links to your social profiles – Twitter, Instagram, Facebook?  Want to create Landing Pages so you can capture more motivated sellers and buyers? Want to include Google Maps, add Analytics, Facebook like box, social media sharing? WordPress Plugins can do all that and much more.
    4. Inexpensive To Design Your Projects – There are thousands of WordPress templates to choose from, some which are great for real estate allowing you to save money on a web designer.  There are also a couple great real estate investor websites plug and play systems out there built on WordPress too.  Check out this short video on the industry leader!
    5. Search Engine Optimization – WordPress is very search engine friendly.  Once you learn more about WordPress – there are some awesome plugins and tweaks that can seriously enhance the search engine friendliness of your real estate investor WordPress website.  Check out this post on Real Estate Investor SEO.
    6. WordPress Is The Most Used Website Platform For Marketers In The World.  If hundreds of thousands of other marketers are using it why aren’t you and since it’s so widely used  finding experienced people who know how to set it up or help you with WordPress is easy.

So to recap:  WordPress is one of the most popular websites used by real estate investors and marketers.   It’s user friendly, simplistic and fun to use, and its extremely search engine friendly.  When you combine that with all of  it’s functionality and add-ons it’s the perfect choice for real estate professionals, agents and investors from all experience levels.   It doesn’t matter if you’re just starting a blog, building out a company site, a niche site for motivated sellers or if you’re just using it for landing and capture pages, WordPress is the way to go.

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Inbound Marketing For Real Estate Investors

Inbound Marketing For Real Estate Investors

Getting visitors to your website is simple, if you know inbound marketing and search engine optimization works.

inbound marketingThe ultimate goal when getting a real estate investor website online is to generate as much traffic as possible so you can convert that traffic to leads and those leads into increased revenue & deals.   However,  it ‘s not just about traffic… it’s about targeted traffic.  Targeted traffic is the traffic that could actually have some interest in your product or service.  For real estate investors that targeted traffic would be motivated sellers, cash buyers, or even private lenders.

So how do you generate motivated seller and cash buyer traffic on the internet?

Here are four easy real estate investor inbound marketing tips to explode your business!

These tips help you crush the competition and double your business when marketing your real estate investor website online.

Focus on your customers instead of your competition?

It’s very rare for a Motivated Seller to shop around for investors. The homeowners that would do that typically either sell their house as a FSBO or list it with a real estate agent.   When sellers to choose to sell their houses to an investor they typically go with the first person/business they can trust and ask for a cash offer straightaway.

That’s why the most important thing you can do at the beginning is just to drive targeted traffic to your real estate investor website and not focus on trying to beat your competition in search rankings right away because that can take time, but finding other ways to reach people — stuff like direct mail, signs, flyers, craigslist ads, etc – anything that has your website on it that you can get in front of someone who might want to sell their property is a terrific way to drive traffic.   These are old-school ways of generating leads and growing  your business and you should have an even mix of these strategies as well as focusing on building your presence on the internet.

That’s why generating quality traffic to your site from many sources is absolutely essential to grow a sustainable business… again, you don’t want your business to depend upon one source of traffic like a search engine, since rankings can change overnight.  You also want to implement multiple sources of traffic.

Write a weekly blog post and share it.

It sounds too simple, right? It couldn’t be that simple? Trust me, it is really that simple.  Now, putting up the weekly blog post isn’t enough to generate leads. You also have to build traffic.

Let me help you with your Inbound Marketing Strategy. Click Here For A Consultation

One the takeaways from this post is to switch your thinking and behavior.  Outbound marketing (direct mail, flyers, postcards, etc) is a great strategy but you need to stop chasing people, and start attracting them.  Building credibility and authority through blogging is THE best way I know to harness the power of the law of attraction.

What do you blog about?  Post good information on how to handle probates, estates, foreclosures, tax liens and other difficult situations that often lead to fast cash sales to investors.

Here are some other ideas for pretty fast and easy blog posts for your real estate investor website:

  • Tell a neighborhood story
  • Promote an upcoming community event
  • Review a great local business
  • Make a list of churches and types of worship available nearby
  • Make lists of architecture styles, unique home features, or other special local real estate info
  • Comment on local news story, current event or issue
  • Attend a public meeting and write about it
  • Spotlight a great non-profit
  • Do a cost of living comparison with real examples (use good data sources)
  • List the top employers in your area and provide some commentary
  • Lists of best local businesses by category (barbershop, auto repair, etc – Yelp is a great source of content)
  • Market statistics for your area, such as average sale prices, absorption rates, etc.
  • Local travel tips for visiting tourists or relocating buyers (everyone wants insider knowledge)
  • Review of a real estate guide, book or blog
  • Common (or uncommon) real estate hoaxes and scams
  • How to shop for investment property
  • Things that go wrong with real estate sales

Make A Compelling Offer

Here’s where the rubber meets the road… conversions happen on your real estate investor website because people like your offer! So figure out how can you make your offer to motivated sellers and or cash offers more attractive? Perhaps you can offer a free report to sellers who might be interested in selling their house to you? Or a free report to potential cash buyers or buyers who might purchase a house from you.… a highly compelling offer with the right call to action can really make your lead generation soar through the roof!  You should have this compelling offer and call to action at the end of every piece of content or blog post you write.

Search Engine Optimization and Keywords

Learning what the best real estate investor keywords are for your inbound marketing strategy and using them effectively is very important for driving targeted traffic to your real estate website.  This is a key element in Real Estate SEO.  The more effective and accurate keywords you use will have a direct impact on your page or post appearing in the search results.  Search engines give preference to keywords so you should know what you are doing when you start putting keywords in your content.  Researching keywords for the real estate niche is something you definitely need to be doing for real estate inbound marketing efforts.

Optimize Your Websites For Real Estate Investor Inbound Marketing

You know that you should be optimizing your website, right? Optimization is critical to getting found on search. Fortunately, it’s super easy to optimize your website when you have the right tools and system… we have the tools built right in our system, and we can help you rank high in your market.

Want to Get Started with Real Estate Investor Inbound Marketing in  3 easy steps?

Step 1: Get signed up for OnCarrot, launch a Motivated Seller site, learn all about SEO, and rank high.

Step 2:  Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.

Step 3:  Create awesome stories, articles, and reports to get media attention along with great links to your website pages.

Step 4:  Start doing Paid Traffic Generation – Ramp up your online leads this week with a paid traffic campaign managed 100% for you.  [thrive_link color=’blue’ link=’http://www.adwordsnerds.com/#_l_1s’ target=’_blank’ size=’small’ align=”]Learn More…[/thrive_link]

Hahaha…I never said it was gonna be easy… but these 3 steps can get you one step closer to market domination.