Flipping Houses

Flipping houses and wholesaling properties is a terrific strategy and a great way to get started in real estate investing.

Although a lot of investors are talking about investing for buy and holds in today’s real estate marketing flipping houses is still a terrific method of gaining wealth with real estate. There indeed may come a time in your life or business when you’ll want to hang onto a piece of property, although you’ll only be interested in keeping certain types of property. If you’re just starting out, flipping a house may be an ideal way to get started.

Basically, there are three ways that you can get started flipping houses, although each one has it’s own terms, motivation, and type of property.

The first method is known as retailing. What this means, is that you buy a house in bad shape, do the repairs to fix it up, then turn around and sell it. There are a variety of houses in need of repairs out there, and several ways that you can quickly flip a house to net profit. All you need to know are the techniques that will get you the most money in the least amount of time.

The second way you can start flipping houses is through wholesaling.

Real Estate wholesaling involves finding a home for sale then flipping it to an investor for a fast, yet small profit. To do this, you’ll need to know the real estate investors in your area, the types of homes that flip the best, and how to fund your property so you can flip it to them. If you live in a big area or a city, you’ll find that using the wholesaling method of flipping houses is actually easier to accomplish.

The third way to start flipping houses is a wholesale method where you simply assign the purchase contract. Using this method, you won’t need to commit to buy the house. Instead of closing the deal yourself, you’ll assign it to a real estate investor – of course for a small fee. The investor will take the contract over and close the purchase themselves – flipping houses. This can be very profitable, especially if you invest in the right home. You don’t need to have your contract worded any special way to be legal, although you will need to determine the assignment fee.

If you’re looking to break into the real estate market and make big bucks, you’ll need to learn all about flipping houses.

Flipping houses is very profitable, especially once you have learned the basics. The first and third methods are the best, although they will both take quite a bit of work on your part. Restoring homes isn’t easy, and you’ll need to have a team qualified to handle any repairs. Assigning the purchase may be difficult when you first start out, although it will get easier with time. If you stay at it and do your best to make a profit – you’ll be an expert at flipping houses in no time at all.

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selling your real estate investor deals

Whether you are new to real estate investing or are a seasoned pro one thing is for sure there are a lot of real estate deals available in today’s real estate market.

The Importance of Selling Your Real Estate Investor Deals Fast

We all know that buying and buying right is very important but equally important is turning those investment properties and real estate deals into cold hard cash. This is where things can be a bit more difficult. You definitely do not want to be stuck with any of the properties you control. Holding properties for weeks or months can really start eating up your reserves and hold up cashing in on your potential profits. One of the best solutions to avoid this is by pre-selling your real estate deals and investment properties.

If you can go after real estate deals knowing that they are already sold you can make decisions much faster and with piece of mind.

And that means more money in your pocket much sooner. So the basic idea here is marketing your deals by building your buyer’s list first, find out what they want and where they want it then market to sellers based on those criteria. You are probably thinking this sounds much easier than actually doing it, but you’re going to have to find buyers anyway and the truth is it is a lot easier to sell a property you already have a buyer for rather than trying to sell and convince somebody to buy something from your current inventory .

How do you start pre-selling your real estate investor deals?

Again, you start by focusing on cultivating buyers. These can be made up of other real estate investing companies, individual investors looking for wholesale deals to flip themselves and even retail buyers looking to take advantage of the great bargains on the market and low mortgage interest rates. You are basically taking names and filling orders.

One great strategy for this is to leverage Realtors. Or better yet if f you have a real estate license you can even tap the MLS or your office for listings of short sales and foreclosures to post on your website to generate interest and inquiries. The beauty of this is that you don’t even need any of your own inventory to get started. As the leads and buyers begin to pour in the next step is to pre-screen those buyers to assess their motivation levels and purchase qualifications. Find out what these buyers want and get a commitment from them that if you provide exactly what meets their criteria they will buy it. This is of course a lot easier to do with other real estate investing companies or individual investors who generally are only concerned with the numbers and not living in the home themselves. If you focus on building up your buyer’s list first then things will be much easier for you.

Another great strategy to pre-sell your real estate deals is on the rehab end. If you recently have a property you got under contract and are going to rehab it you can’t start marketing it to your list and to the general public. Share your progress and renovation updates on social media sites, perhaps have a buyers tour of the project or give retail buyers the opportunity to pick a choose color combos, counter top styles etc. Pre-selling should be a main focus in your real estate marketing efforts.

Other marketing strategies for selling your real estate investor deals fast:

  • Real Estate Investor Websites
  • Craigslist
  • Postlets
  • Flyers
  • Direct Mail

If done right and marketed correctly you could very well have a buyer in place and in contract before the real estate wholesale deal, project or renovation is even completed.

Online Leads For Real Estate Investors

Generating online leads is a great and consistent way to get your real estate business moving in a positive direction. Done the right way, these online leads for real estate investors will fuel your investing and real estate wholesaling career. Real estate investing is a numbers game, typically for every 50 hand raises (people who say, yes I want to sell) you will generate one deal. So you can see why having a solid funnel of leads is so important.

The online leads will capture will help you obtain a large amount of potential motivated sellers, not to mention buyers for all of your properties. There are a lot of sources out there for leads and it can be very confusing to decide which ones will give you the best return on your investment.

When looking to get any leads for your real estate investing business it is very important to be very targeted and specific. Internet leads are no different.  If you can generate them on your own through your real estate investor website even better.

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Be sure you know what kind of properties you are looking to invest in and most importantly where! With that said when you start looking for lead providers on the internet make sure you screen them properly.

Find out where and how the online leads are compiled.

Find out if the leads for flipping houses are re-sold to other investors or if they are exclusive. Some companies let you purchase leads ala carte or one by one, while others charge a monthly membership for a particular region or county. The less exclusive they are the less expensive they should be. For example you may find Internet leads for real estate investing that are 100% exclusive and delivered as live transfers in excess of $75 each. While other internet leads are semi-exclusive and are sold to 4 different investors. Large groups of leads can be found for a fraction of cost and can often be had for 10 to 14 cents per name. One alternative to this that is great for getting real estate leads that many others are unaware of is that you can acquire aged leads for a few cents each. These leads are 30,60 or 90 days plus old, some may no longer be viable but some will.

It is also important to watch out for how many times these internet leads are resold as well as what your rights are for getting refunds for leads that do not meet your criteria. Keep in mind that you will not get a refund or lead replacement if the homeowner is simply not interested. Most of these homeowners actually made an inquiry about selling their home but motivation can be high one moment and low the next, so make sure you implement a strong follow system. And finally, just make sure you do your research. You want to deal with a reputable internet leads company, find the right internet leads provider and you’ll surely close more deals.

Real Estate Investors – Create Traffic To Generate More Sellers Leads

There are a lot of different ways to generate online real estate leads and traffic to your real estate website or blog.


Traffic is the single most important thing for the online version of your business. When I first got involved in real estate investing most of our lead generation was from direct mail, postcards, and networking. And this is a strategy that we still use in our business today. It’s important to drive large numbers of visitors to your website site your blog…after all it is a numbers game.

[pullquote align=”normal”]If you the real estate investor can master online lead generation for your business you will thrive. [/pullquote]

As a real estate investor you need a constant supply of deals and motivated sellers coming across your desk everyday. But you also need a good stream and supply of buyers, most importantly cash buyers to sell these properties to. If you master lead generation you’ll always have more than enough of each of these real estate leads.

Here are some of the best ways to generate real estate investor leads and motivated seller leads online

1. Pay Per Click – this is paid advertising. When people to searches in Google, Bing or Yahoo, the PPC ads appear at the top and right of the search results page. Now pay per click is not free you have to spend some money each month to generate these types of real estate leads. The great thing though is you can make this very targeted to your specific market or niche. Adwords from Google is the most popular form of Pay Per Click. When building your ads and campaigns be sure to focus them around keywords. Keywords are popular words or phrases people put into the search bar when searching for a product. A few examples of keywords would be: we buy houses, real estate leads, sell my house fast, avoid foreclosure. The trick is to take these keywords and make the specific to your location of business.   This is the company I use for my Google Adwords.

2. Offline Marketing. A great strategy for traffic is offline marketing for real estate leads. All of your postcards, direct mail, business cards, flyers, etc. should have a website where people can go or better yet a squeeze page. Sometimes people like to be able to do some research or are more comfortable making an initial connection by checking out a website. If you do a lot of marketing offline then this one strategy will definitely help you increase how many real estate leads you capture.

3. Press Releases. This is a great way to drive a ton of real estate leads and traffic to your site. There are a few great free sources like prlog.org, clickpress.com, 24-7pressrelease.com, just to name a few. When your writing your press releases you want to be thinking about keywords again. Have a few in mind that will relate to what your writing about and try to include them as often as possible. Try and post a press release at least once a month. Once a week is really effective though.

4. Video – Use your smart phone, camera or other type of quick video recording tool. Start documenting your business through video. Show your properties or record tips or strategies for others to few. Once you have your video done upload it to YouTube and video syndication sites like TubMogul or Traffic Geyser. These sites will blast your video across other video hosting sites online. Search engines love video because they tend to treat it like news. Both press releases and video will help you get real estate leads organically or naturally.

5. Web 2.0 – Social Media platforms are the wave of the future and if you don’t have a Twitter or Facebook account then you need to go get one. Updating other friends and followers about your real estate business on a regular basis will surely bring real estate leads back to your website or blog. So go out and get an account and start posting info, start following others in our industry and share with them what your doing.

6. Real Estate Investor Website – Finally, if you want to have a successful online real estate lead generation platform then you need a website that is great at capturing and converting traffic to leads.  Having the right real estate investor website is essential to your success.  You not only need a website that is great at generating traffic but you also need to be able to convert those visitors into leads.  Our recommended platform does just that and a whole lot more.

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