How to Use Real Estate Content Marketing to Your Advantage

content marketing

When it comes to lead generation, content marketing is king. 

In fact, 72% of content marketers reported that their efforts have increased their number of leads.

Want to harness that momentum? Read on to learn how to craft your real estate content marketing strategy.   

The Benefits of Real Estate Content Marketing 

Content marketing drums up a bigger audience, improves your brand recognition and increases sales. Sounds too good to be true, right? 

There is one catch: You have to invest in quality over quantity. 

Whether you’re shooting photos, writing a new blog post or collecting info about local neighborhoods for potential buyers, only the best content will do.

That means that content creation might take a little longer, but by providing real value, you create a loyal audience who will tune in regularly to find out what you have to say.

Start With the Basics

If you’re starting out fresh, there are non-negotiable steps you must take to get your real estate content marketing strategy off the ground.

  • Set up your site. Create a clean, functional website to house your content. There are lots of options for you to choose from, but we recommend WordPress
  • Show up in the search. Use proven SEO tactics to make sure that your potential leads see your name first in search results.  
  • Share and share alike. Build up your presence on social media with regular posts. Just remember, high-value content will inspire the most likes, shares and follows. 

 

If You Craft It, They Will Come 

Now that you’re ready to start generating content, it’s time to get yourself in the craftsman mindset. Think of your content as a labor of love. Take extra time on it, get feedback from peers and colleagues and always put your best foot forward. No cutting corners.

Pictures Are Worth 1,000 Views

Listings with professional photos grabbed 118% more views than those without. They also sell 50% faster for a price 39% closer to asking.

Quality photos give potential buyers a first look at what you’re offering. It’s usually your listing’s first impression, so dress it up with great lighting, balanced composition, and a clear focus.

You can always shoot your own photos, but if you’re not great behind a lens it might make sense to outsource this one.  

real estate content marketingVR for Real Estate


Videos are becoming an increasingly popular way for buyers to take a first look at a property without leaving their keyboards.

In fact, 99% of buyers age 36 and younger begin the buying process online before reaching out to a realtor or seller.

A clear, concise video is a great opportunity to draw leads in and virtually showcase your offerings.   

Blog About It

Your blog can be the hardest-working part of your content marketing strategy. Choose topics that matter to your audience and bring your best insights to the table.

Remember: SEO may bring more eyeballs to your site, but quality content will keep them there.  

insiders guide real estate wholesaling

Attract Motivated Sellers From Google

Content Marketing Made Simple. You don’t have to be an expert content marketer to generate leads online. Attract off-market highly motivated house / note / and land sellers with the most effective real estate investor websites in the industry. Download your 90 plan, watch the free training, and launch a motivated seller website today! Just choose the type of lead you’re looking to attract, launch that site (in under 8 seconds), customize, then roll!

How to Master SEO for Real Estate Investors

For many real estate investors, SEO simply isn’t a priority. This is a mistake though, as improving your SEO can also massively improve your bottom line. 

SEO for real estate investors doesn’t need to be complicated and time-consuming. We’ve got some tips that are easy to implement, even if you’re an SEO newbie. Let’s get started. 

SEO for Real Estate Investors

SEO is a critical part of any marketing plan. By improving your SEO, you’ll be able to:

  • Rank higher in search engines
  • Attract more visitors
  • Increase conversions.

Here are some things you can do to improve your SEO:

Start with your Domain Name

seo for real estate investors

If you haven’t yet bought your domain name, your first step is to think carefully about this.

You can brand your website with either a location or a name. A location will be more restrictive, and it’s more difficult to market out of that initial area. However, it can also make it easier to reach a specific niche. 

Ideally, you want to choose a keyword rich domain name that immediately tells potential visitors what you do. 

Consider Keywords For Real Estate Investors

Speaking of keywords, if you’ve looked into SEO in the past, you probably already know that these are crucial for SEO.   

Use Google’s Keyword Planner Tool to do some keyword research. The first step is to think like a human- how do you usually search when you type a query into Google? 

You’re looking for keywords which:

  • Are highly searched
  • Have low competition
  • Are related to what your customers would search for

You can download a Keyword Report For Real Estate Investors here.  Get Instant Access the top keywords motivated sellers and cash buyer are actually typing into the search engines.

Focus on Content

If you want to attract leads, you need to provide visitors to your website with relevant, helpful content that will keep them coming back for more. 

Not only does this show the search engines that your website should rank high, but you position yourself as an authority in the real estate niche. This means that visitors will see you as a trusted source when they have a question.

Check your Tags

Google limits your title tag based on pixels. This works out to be around 60 characters. It’s a good idea to try to stay within this limit.

Your images should also be optimized for SEO. Each image should include alt text which describes what the image is in case it can’t be displayed to your visitors. 

Be Mobile Friendly 

In 2015, 44% of Americans used their phones to search for real estate listings or information about a place to live. Mobile search has now overtaken desktop search in the United States, and it’s crucial that your website is mobile friendly.

What does this mean? Your website should be responsive, and its layout should change based on the type of device your visitor is using to access it. Google will soon be penalizing sites that are not mobile-friendly, so now is the time to make the change.

Ready To Use SEO To Grow Your Business Online?  

insiders guide real estate wholesaling

Attract Motivated Sellers From Google

Content Marketing Made Simple. You don’t have to be an expert content marketer to generate leads online. Attract off-market highly motivated house / note / and land sellers with the most effective real estate investor websites in the industry. Download your 90 plan, watch the free training, and launch a motivated seller website today! Just choose the type of lead you’re looking to attract, launch that site (in under 8 seconds), customize, then roll!

How To Close Several Deals A Month With SEO for Real Estate Investors

Click Play above to listen to this Carrot Cast Podcast.

In this episode of the Carrot Cast I am talking SEO with Trevor Mauch.

An SEO Master Breaks Down How To Closes 2-3 Real Estate Deals a Month From Real Estate Investor SEO.

Listen to my story as an entrepreneur and real estate investor and discover how I close several deals a month 100% from SEO.

https://www.youtube.com/watch?v=tC0KkHS629c&t=781s

Learn what I’m implementing in my business in terms of content creation and SEO (specifically and in what order) and how long it it took me to build out my online presence to create this SEO lead generation momentum machine.

I knew from my background that once I did the work, it would keep returning a benefit to me over and over again. Today, I’m reaping the rewards. – David Brown

“You can’t do any deals with SEO”.  I hear that a lot but it’s simply not true.  If you are willing to put in the time and effort you can do it too.  You just have to put in the work and be laser focused on building the process out for your investing business.

It’s about using a solid proven system and implementing the plan with consistency… then you’ll see results.

Get the 90 Day Plan And Insiders Guide To More Online Leads Here <<

I fuel my 30-40 deal per year business with a unique approach to Real Estate SEO and I share it with you in this podcast.

Learn exactly how I started, what I did to get going with real estate investor SEO in the first days and what I’m still doing today.

Hear about my newest project called American Snippets that highlights great and inspiring stories from people across this great nation.  It’s a a beacon of positivity and possibility designed to encourage national pride.

Listen in if you want to see exactly how I grow my real estate investor SEO rankings and how I close deals every month just from SEO alone.

Are you subscribed to Trevor Mauch’s Carrot Cast yet?  You can subscribe below on iTunes!

https://itunes.apple.com/…/carrotcast-amplify…/id1128895643… <=== Hit them up with a rating if you enjoyed this episode of the Carrot Cast.

Online Lead Generation for Real Estate Investors

The world of digital marketing is moving non-stop. Every day there’s something new that catches our attention. Be it a new mobile marketing app, platform, SEO tactic, or wearable tech gadget. 

That said, trends come and go. Some leave subtle marks, while others are there to stay.

Success for real estate businesses lies in their abilities to recognize and unpack the most important trends. This makes capturing, nurturing, and closing prospective clients a much easier and more effective process.

There’s no doubt that marketing is getting much more complex. The good news is you’re in the right place. We’ve put together an essential to online lead generation for real estate investors.

Let’s get started!

Top 5 New Online Lead Generation Trends for Real Estate Investors    

1. Video Marketing

With the launch video features such as Facebook Live and Instagram Story video marketing was a sensation in 2016. This year it continues to show its prominent position in the marketing world.

Brands will need roll out a lot more “infotainment” videos — ones that are cross-bred between information and entertainment.

Video is an awesome idea for online lead generation. And to be fair, who doesn’t love and need visuals when looking for real estate?

2. Reviews and Testimonials

Before trying out a new product or service, it’s common to check out what current and past customers have to say about that particular product or service.

Value customers’ reviews and testimonials.

Remember, your job isn’t done after you close a deal. It’s only the beginning.

You need to nurture and maintain that newly built relationship. Asking for constructive feedback is a great way to get positive buzz for your business and learn about which areas you can improve in the future.

online lead generation

3. Networking

A business always involves a network of buyers and sellers. Thus, it’s important to tap into your existing connections and expand them.

Be transparent and authentic. Nothing good comes out of being fake and needy. Talk to everyone you know and who knows your friends of friends.

Reach out to people who might potentially refer your real estate leads in exchange for referral fees. They can be attorneys, city inspectors, accountants, pest control businesses, moving companies, firefighters, plumbers, and carpet cleaners.

4. Landing Page Optimization

A small tweak to your real estate online landing page can easily lead to a peak in the sign-up rate.

Be flexible and willing to change things around and test new ideas. At the same time, make sure you at the basic right. General rules of thumb for landing pages can be found here.

5. Automation

As your business grows and generates more prospectives, it’s hard to keep track and manage all the leads. Calendar reminders often don’t work very well, especially when your schedule is packed.

When this happens, you’re in need of automation. You know how challenging it is to bring in a new lead, you can’t let them slip away!

A good software can help you effectively build, manage, and nurture long-lasting relationships with your customers. This in return will generate more opportunities to drive your business forward.

With nearly two decades of experience in the real estate sector, I know the ins and outs of online lead generation.

Need help with improving your online lead generation and bottom line? Contact me today.

How Real Estate Investor Websites Get Results

Ever wondered how to get great results for your real estate investor websites

First of all, it’s not that easy, and anyone who guarantees top rankings from a newly created site deserves to be slapped with a block of Sycamore.

But, with a great site and the right information, you can easily pull it off. 

To generate leads and build an online portfolio of buyers, you can’t put your trust on any “off the shelf” website. Any strong internet marketing plan starts with a professional and a full-featured real estate investor website.

A great site will do the heavy lifting for you. It will attract new visitors regularly, generate leads, help you manage those leads, and steer you down the path to close more deals.

However, a professional real estate investor website alone is not enough to get great results

You will also need a strong inbound marketing strategy to bring in more buyers and attract motivated sellers.

Read on to discover how real estate investor websites get results.

Real estate investor websites that bring results

real estate investor websitesThe ultimate goal when creating a real estate investor website is to generate as much traffic as possible, so you can convert prospects into leads, and leads into closed deals.

As we said earlier, this journey begins with a professionally built and a full-featured real estate investor website.   Here is the real estate investor website platform we recommend. 

So what features should real estate investor websites have to get results? 

Here’s is a guide on what’s really important to have in your real estate investor websites.

1. Impressive design

The looks and feel of your real estate website should be impressive. 

As the old adage goes, “the first impression is the last impression”, you’ll want your site to represent your business the way you want to be perceived. So if your site looks modern and professional, visitors will think the same about you.

A hokey look and feel is a major turn off, and visitors will turn away before they even get to know what you offers.

A site that adapts to modern styles and design adds credibility and likelihood that visitors will convert into leads.

[content_container max_width=’600′ align=’center’]
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2. Responsive design

In 2015, Google introduced the Mobilegeddon ranking algorithm that prioritized responsive sites and at the same time penalized sites that were not responsive. 

So if you want your real estate investor websites to rank, they must be fully responsive. This means they should be able to adapt to the screen size of whatever gadget they’re viewed from.

A site that is not optimized for mobile use will not rank well in search results. And if a site doesn’t appear in search results, you can’t generate traffic or leads.

3. Lead generation ability

A great real estate investor website should have the ability to generate leads. 

It should have some “freebies” that you give to your subscribers in exchange for their email, so you can do some follow-up. Think about things like a free report on the local real estate market, videos, etc.

Ideally, it should have a call to action button on every page, so you can effortless convert those visitors into leads.

It should also have multiple, and easy to use options for contacting you.

4. A blog section

Having a blog section on your website is a great way to get free search engine traffic and to build domain authority.

It doesn’t have to be fancy or complicated, just a section where you’ll be posting weekly articles and video content.

Building reputation and authority through blogging is the best way to harness the power of the law of attraction.

Blogging about tax liens, foreclosures, probates, and other real estate related topics is a great way to engage and retain customers.

Summary

Leads are the lifebloods to any real estate investor.

And to succeed in getting leads, you’ll need to invest in professional real estate investor websites.

Sure you might get sporadic deals here and there without a website, but to scale your business higher, you’ll need a great real investor website. 

Want a real estate investor website that generates leads? Click here, it only takes a few clicks to have your site up and running. 

Need Help With Your Real Estate Investor Website?  Contact Us Here

The Science of Flipping And Finding Motivated Seller Leads Online

seller leads onlineThis a podcast I had the pleasure of doing with Justin Colby from The Science of Flipping.  In this interview Justin and I discuss how to capture motivated seller leads online and the importance of ranking on Google’s first page.

Finding off-market motivated seller leads online can be tricky, but with a clear plan, the right tools, and support you can have a tremendous amount of success implementing this inbound marketing strategy.

Get Top Google Rankings In Your Market So You Can Get More Sellers Leads Online

The biggest factor to consider first and foremost is do you have the right real estate investor website setup? Here are a few questions to ask yourself when you are getting your investor website setup.

  1. Is is it good at capturing leads
  2. Does it allow you to publish content (pages & posts)
  3. Does it help you rank in the search engines?

Your website should be able to cover all three of those things.  If it doesn’t I’d find solutions that does.  And if you are thinking of setting up your own I would re-consider that as well.   Do you really want to bother with the time it takes to deal with Hosting, domains, webmaster tools, spam, proper formatting, internal and external linking etc.  It can be a very complicated thing so if you struggle with technology this is something you should outsource.

A lot goes into getting a top ranking in Google. Google and the other search engines look at over 200 factors to determine where to rank your real estate investor websites.  I have extensive SEO experience and can help you gain an edge in the search engines and your competition. Use my detailed SEO training to how to find motivated sellers online, my recommended website platform, and you too can start seeing results in 90 days or less.

[thrive_link color=’blue’ link=’https://davebrown.net/how-to-find-motivated-sellers-online/’ target=’_blank’ size=’medium’ align=’aligncenter’]Get Started Here[/thrive_link]

Have questions / stuck? I’ll guide you through it. You’re never alone.

Click Here To Schedule A Coaching Call

How To Find Motivated Sellers Online Using SEO

The Step By Step Process To Attract And Find Motivated Sellers Online Using SEO.

If you’re serious and want to find motivated sellers online then you need to start using the right keywords.Keywords are the foundation to marketing online and SEO.  Is SEO Worth It?  

You’ve heard of SEO (Search Engine Optimization) and why it’s so important if you want to generate leads and more importantly find motivated seller online. But, my guess is that you are still wondering how SEO works, how to “hack” it so it’s something that you can implement easily without being a “techie”… and how it can help you get more leads and do more deals as a real estate investor.

First Off… let’s tackle the obvious question that we get a lot. Is SEO really going to make a difference for me? Is it worth it to spend time and/or money on it?

I get this question a few times a week. People wanting to know if it’s something they should really focus on or whether they should just forget it and focus on something else. The answer is…”it depends”.

I say “it depends’ because SEO is only worth as much as the keywords you’re trying to rank for. If the keywords (which I’ll explain below… and we’ll give you our in this blog post) that your real estate investor website is ranking for aren’t getting searched much… or they’re getting searched by the *wrong* people… then you’re going to be wasting a lot of time.

If the motivated seller keywords you try to rank your website for are what we call “money terms”… then ranking well for those terms can bring a flood of traffic to your site… and more leads… and hopefully more deals.

So, if you have a strategic plan for which keywords will produce solid motivated seller leads online for you… then YES, SEO can be well worth it. As a real world example, we run a website in the real estate world that gets about 600 – 800 website visitors a month 100% through SEO. We generate about 2-3 opt in leads a day from it. And it doesn’t cost us a dime. Is that something you’d like? Probably.

What Are Keywords Anyway?

keywordsSo, keywords are really a pretty simple concept. Whenever someone goes to Google (or any other search engine) and types something in that they’re looking for… Google delivers search results that it thinks match up to the search term. As an example… if you’re looking for an real estate attorney in your town… you may go to Google and type in “real estate attorney in [your city here]”… or “best real estate attorney in [your city here]”. You get the idea. As far as we’re concerned, that whole phrase that you searched… is a “keyword phrase”.

Basically, you want to find out what your prospect is actually “Googling” to find the solutions you can provide… and you want to use those exact search phrases as the “keywords” you’re trying to rank for on your website.

Relating this to real estate investing… as you’ll see in the keywords swipe file you can download in this article, you can see that the term “we buy houses” (22,000 times a month) gets searched many many many times more than “sell my home fast” (4,400 times a month).  Just a small difference gets 18,000 extra motivated sellers looking up that specific term each month.

That right there illustrates the importance of keywords… and knowing the right keywords to try to rank for. After all… it’s as much work to rank well for a terrible keyword term as it is to rank well for an effective one…so you might as well rank for ones that give you the most leverage. Right?  So how do you find the most effective keywords to find motivated sellers online?

Effective Keywords To Find Motivated Sellers Online

I’d love to say that this step is some hocus-pocus magical formula that only the rich and powerful have access to. But, I’d be lying.  In fact, most of the tools that we use to dig up the keywords we’ll be ranking for are 100% free. You just need to invest a bit of time into learning psychology and how people work to really be a kick butt “keyword sleuth”.

Here are the tools that we use to do our Keyword Research to find motivated sellers online:

The FREE Google Keyword Tool – Just type in a word or a phrase… and it’ll tell you how many times it’s searched each month.  Check out the Google Keyword Tool and Planner Here.

– “Google Search Hack” Method – Basically… Google’s “suggested searches” are a goldmine for actual keywords people are typing into Google.  All you have to do is type a word or phrase into Google…then scroll all the way to the bottom of the page to see the related searches and keywords.  See image below

Screen Shot 2016-09-06 at 11.46.58 AM

What To Do With The Keywords Once You Have Them

The last important step is to actually use the keywords you just got your hands.  This part is simple…but it’s the most mundane and time consuming too.  It’s the part that most people end up quitting before they see any real results.  So, if you are not the type of person who follows through effectively then building a marketing plan with SEO to find motivated seller leads online may not be right for you.

However,  if you don’t mind putting in the time and hard work in exchange for great, long-lasting results then you this can absolutely work for you.

That gets to me the next step.  It’s time to now take those keywords you’ve organized… prioritize on the top keywords you want your site to rank well… and other secondary keywords that you could rank for as well. Generally you want to pick one main keyword phrase that you want your website’s home page to rank for… then let your “internal pages” (your blog posts, pages on your site, etc.) rank for the other keywords.

Now this article is about how to find motivated sellers online but this process is the same for cash buyers and even private lenders too.  As an example, let’s say you have a cash buyer website and you do business in Miami.  One of the most popular keywords that people type in for this is “Investment properties in [city]”… so that would be a safe bet that if you could rank in the top 3 or so results in google for “investment properties in Miami”… that you’ll get leads.  See how it works? So, we’re going to aim your homepage at ranking for that term.

The Keywords To Find Motivated Sellers Online

So I could of just given you all the Keywords to find motivated sellers online right at the beginning of this article but you really need to understand the process and science behind it all.   Plus a lot of GURUS will give you with something useful (but it’s missing the key parts on how to actually do it)… then you gotta buy the thing to see how to do it.  I wanted to give you everything I had in this article…no strings attached.

I want to teach you how to get results with marketing online…whether you use our preferred lead generation website system, our preferred PPC Google Adwords provider, our motivated seller database, our consultations or none of the above it’s okay.  These strategies work.. and they’ll work on almost any other website system you decided to use for SEO.  Just make sure that the system you use is structured for real estate investor SEO…most are, but a lot of the systems offered by Guru’s and trainers are not.

So, we hope the groundwork we’ve laid in this article helps you understand things a little better.

The Keywords…

We’re not saying by any means saying that these keyword phrases to find motivated sellers online are THE ONLY ONES you’ll want to try to rank for. There’s lots of others. These are just some of the main ones that can help you get in front of more motivated sellers.   Oh…and as a special BONUS, we also included the top keywords for cash buyers and private lenders too.  You can thank us later 😉

[thrive_link color=’green’ link=’https://davebrown.net/wp-content/uploads/2016/09/REWW_Coaching_Keywords.pdf’ target=’_blank’ size=’big’ align=’aligncenter’]DOWNLOAD THE KEYWORD REPORT NOW[/thrive_link]

Quick tips to help you cut the learning curve and get better results faster.

See the “Local Monthly Searches” column on the keyword swipes? Cool. That column represents the times that search phrase is searched each month with a location (city, state, etc.) attached to it. Globally is simply any time that phrase was included in a search.

Ex: On the motivated seller list… “we buy houses” is searched 27,100 times/month “Globally”… and 22,200 times/month “Locally”. That means, out of the 27,100 times the phrase was searched in total… 22,200 of those searches the person also put a location (city, state, etc.) in the search. Such as… “we buy houses st. louis” or “we buy houses Phoenix”… or “Phoenix we buy houses”. Get it? So, when you see a keyword that has a high “local searches”… that’s a good thing. If you invest in Miami, FL and you want to to rank and get leads from people searching “we buy houses”… you’ll optimize your site for “we buy houses miami”… not just the more broad “we buy houses”. It’ll be easier to rank for “we buy houses miami” and it’ll get you better quality leads. Get it?

So What’s Next?

You can take this training we’ve put together and use it in your business to get more motivated seller leads. Grab the keywords and spend a few hours this week to give your website a solid boost in search rankings using these simple but effective strategies.

I know lots of investors who don’t do or like dong SEO… and they still do a ton deals.  But, you’ll need to drive leads from somewhere… so get to work finding a strategy that will generate leads for you each week. In fact, even if you do put some focus into doing SEO of your website… we HIGHLY SUGGEST that you diversify and don’t just rely 100% on SEO.   The worst number in business is the #1.  Why?  Because if you take that one thing away you have nothing.  You shouldn’t rely on just one method to bring you leads.

Real Estate Investor SEO may or may not get you the volume of leads you need to do a few deals a month (depending on your market and the competition)… so always use a few lead generation strategies at all times to make sure leads are coming into the pipeline.

TOP 3 Lead Generation Strategies To Find Motivated Sellers Online

  1.  Get a real estate investor website that is actually great at capturing traffic and leads.  These are the exact websites I use in my business.  They are built for implementing the SEO strategies I’ve outlined for you above. Click Here To Learn More
  2.  Google Adwords / PPC marketing.   This a great strategy that will bring you deals every month.  I’ve partnered the world’s most effective Adwords campaigns – just for Real Estate Investors.  Start getting high-quality leads today! First Month Free
  3.  Direct mail using the Find Motivated Sellers Marketing Database.  Direct mail is the foundation marketing method for almost all real estate investors. Click Here To Learn More

Finally.  If you have a real estate investor website for your real estate investing business I would suggest that you spend 30 minutes to an hour a day building out new pages, blog posts, videos etc. Content is king and creating content that can be found on the internet is the ultimate form of attraction marketing.

Real Estate Investing With Cash Buyers

Real estate investing with Cash Buyers is the key to building a leveraged and successful real estate wholesale  business.

real estate investing with cash buyersIt’s all about finding quality over quantity.  You want to work with the “real” players in the market…the guys who are buying deals month in and month out.  Establish those relationships by being yourself, setting yourself apart from your competition and by doing what you say you are going to do (bringing them great deals).   Find out what these buyers are buying, where they are buying, how much they can spend, how many deals they can handle at once, etc, etc.   Once all this is established, you can go shopping for exactly what these buyers are looking for.   Start marketing to motivated sellers with direct mail, SEO, and PPC.  Analyze your leads carefully, negotiate a great deal and put the property under contract.

Remember the MAO (Maximum Allowable Offer) formula…

ARV (After repair value – what the property would sell for fixed up in top condition)

x .70 (this number can go up or down depending on competition and if it’s a sellers or buyers market)

Minus repairs

Minus your assignment fee (what you want to make on the deal)

= Your Maximum Allowable Offer!

So…if my ARV is 200k. I multiply that by .70 and that equals 140k.  Let’s say my repairs estimate is 30k. Now I am at 110k.  Let’s say I want to make 10k on this deal, I subtract my fee to get a maximum allowable offer offer of 100k.

The MAO Formula is a guide that can help you to quickly calculate what you can offer for a property.  There are more detailed calculators available and you can find them on the internet.  However, this formula works just as well when you know your market and your numbers.  Memorize it, study it, use it!

*I get a lot of students who ask me how to assess repairs.  The key here is practice.  Go out on a few appointments with a couple rehabbers or speak to some local contractors to get your numbers together. Attend your local REIA or Meetup.com and bring up the topic.  Immerse yourself in the process.  Start with the entry level type house in your market and learn the most common repair items first.  For example: roof, windows, boiler or furnace, paint, flooring, kitchen update, bath updates etc.   It won’t be long before you have this down to a science.

[pullquote align=”normal”]Cash Buyers are the secret weapon to your success and will help you work smarter not harder – Dave Brown [/pullquote]

This process of finding buyers first before marketing to sellers is called Reverse Wholesaling.

Typically, most investors look to secure properties and market to motivated sellers right out the gate.  This can pose a real problem, especially if you are new.  If you happen to get a property under contract what are y0u going to do to move it?  Who are you going to sell the contract to?

Traditionally someone would get a deal under contract with a seller and then they would then have to hustle and scramble to find a buyer for it.  This can be very stressful, especially when the clock is ticking to get the deal done.

[pullquote align=”normal”]It’s easier to find a house for a buyer than to find a buyer for a house. Remember that! – Dave Brown [/pullquote]

Reverse wholesaling just makes more sense.  It doesn’t work all the time but it works most of the time. You’ll have a lot more confidence knowing you already have a buyer when you go negotiating with a motivated seller you want to get under contract.

Build your buyer’s list first.  Seek out the investors and rehabbers in your area who are closing on deals each month and get them on our VIP Buyer’s list.  Screen them to find out what and where they are buying, then go out secure exactly that.  Take and fill orders…it’s that simple.

Real estate investing with cash buyers very powerful concept and it’s going to change the way you do business.

If you are looking to streamline this process so you can build your cash buyers list quickly then you need to check out this system.   This is the exact system I used to generate most of the cash buyers in my market and you can use it in your market or any other market across the country.

No Gimmicks, No B.S., No Tricks.  Just a simple and effective strategy to build your buyer’s list fast.  This is how you stand out from the competition, take over your market and change your life for the better.

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Dominate Local Search In 3 Steps

How Real Estate Investors Can Dominate Local Search in 3 Steps and Get More Motivated Seller Leads

As a business coach I speak to real estate investors, entrepreneurs and small business owners all the time. Whenever I ask them about their online presence they either don’t have one or tell me something like, “I have a Facebook Business Page — is that what you mean?”   Although that is something you should have it’s not the first thing you should have when you want to establish an online presence that actually generates motivated seller and even cash buyer leads.

Dominating your local market starts with dominating your local search results online.  The first thing you MUST HAVE is a real estate investor website that is great at ranking and generating leads organically from the internet.  This is the real estate investor website platform that I use to do just that.

Once you have a solid foundation setup (your website) the next thing to focus on is creating as much content on your website as possible and to do it consistently week in and week out.   This content should be keyword rich with relevant terms that sellers and buyers are actually typing into the search engines.   This is process is know at SEO or search engine optimization.

SEO For Real Estate: How To Create Content Search Engines Love

So how do you do this?  We’ll the first thing you can do is to try and imagine who your ideal prospect or website visitor is.  In this instance let’s say it’s a seller.  What questions would that seller have? How could you help that potential seller?  Ask yourself these questions and write down the answers.   Use this is an outline to start creating content from.  When you’re creating this content be sure to think about relevant keywords.   You want to build out your real estate investor website with keyword rich content.   Be careful not to over use any keywords or keyword phrases…this is called stuffing and the search engines will penalize you if you repeat the keyword to many times.

Keyword stuffing is when you use a keyword a bunch of times on the page to try and trick Google into thinking that the page is all about that specific keyword. This is not a good practice because it doesn’t have a natural feel when the visitor is reading and that is what Google is really looking for.

Here are the top keywords that I am ranking for in my local market. Notice how after each keyword I include the area in which I want to target rank for.  I recommend creating a piece of content or a new city specific page for each town, city or county in your local market.

real estate investor keywords

Top SEO Keywords That Real Estate Investors Can Use To Dominate Local Search Results…

  1. sell house fast
  2. sell my house fast
  3. sell a house fast
  4. sell your house fast
  5. sell home fast
  6. need to sell house fast
  7. need to sell my house fast
  8. we buy houses
  9. we buy homes
  10. I buy houses
  11. I buy homes
  12. cash home buyers
  13. cash house buyers
  14. fast home buyers
  15. fast house buyers
  16. how to sell house fast
  17. sell house quickly
  18. sell house for cash
  19. buy my house
  20. buy my house fast
  21. sell without a Realtor
  22. sell house without an agent
  23. sell house with tenant
  24. sell house without repairs
  25. sell vacant house

These SEO Keywords for real estate investors can absolutely help you dominate local search results but they won’t do you any good unless you put them on your website.

Are You Ready To Dominate Local Search?  Follow these 3 Steps!

Step 1:  Build the right foundation and get signed up for website from my good friends over at Investor Carrot. Launch a Motivated Seller site, learn all about SEO, and start rank high on the search engines.

Step 2: Drive traffic to your site by posting good content on YouTube, Facebook, Craigslist and other sites.  You can also look into doing PPC marketing with Google AdWords.  This is a proven and effective way to get visitors to your website fast.  Get started with that here.

Step 3:  Create awesome stories, keyword rich content, and reports to get media attention along with great links.  Setup social media profiles for your business on Facebook, Twitter, YouTube, Snapchat and start sharing your content on those profiles.

If you really want to dominate local search it’s going to take a lot work.  I’ve spent along time and countless hours building out my website but the results are no joke.  If you’re willing to role up your sleeves and commit to implementing a great content marketing strategy the payoff will be huge for you as well.

A lot of real estate coaches out there will tell you that you shouldn’t be doing so much of your own marketing work… that you need to be focusing on honing your negotiation and acquisition skills, not spending your time implementing your SEO.  But I feel it’s best to learn as much as you can about marketing in general.  After all we are marketers first and investors second.

I’d love to help you dominate your market… so get started with a consultation now!

Want to discover how I got started finding and flipping houses for fast profits?  Are you ready to potentially earn $100,000 Profit in Less Than 12 months?  This IS NOT a guarantee…

I don’t know what kind commitment you’ll be or how hard you’ll work but I will tell you that it’s entirely possible.  See how here!