Keep Up ConnectionsOne of the more traditional, but effective, ways of generating new leads is through word of mouth. Maintaining a strong network is essential to getting your business and your name out there for new leads. Past clients are an excellent place to start. Keep your connections strong by checking up on them and keeping in touch even after your specific business with them is over. You should also maintain connections with:
- Other real estate agents
- Business owners
Use Social MediaSocial media platforms are an excellent way to stay connected with your clients while simultaneously reaching potential new clients and investors. Your business should have accounts on large social media platforms including Facebook, LinkedIn, Twitter, and Instagram. While each of these are among the best real estate lead generation platforms, let’s focus on Facebook and LinkedIn. Facebook is the most popular social media platform, with over 2 billion active users. Each of these users is a potential new lead. With so many users, Facebook gives you a huge pool of potential leads. In fact, 77% of marketers say that they acquired customers through Facebook. LinkedIn is another great place to network with other professionals and post informative, industry-specific articles. 43% of businesses have gained new leads and clients through LinkedIn.
E-mail Marketing StrategyE-mail marketing is another traditional form of lead generation that really works. E-mail has been ranked as the top lead generation strategy. You can target thousands of potential customers with only a little time and effort. It’s also free and easy, making it a win-win for your business. But be careful: no one likes spam junk e-mails. The key to great e-mail marketing is to target specific groups with relevant, useful information about your business.
Maintain a BlogRight behind e-mail marketing and event marketing as the most widely used lead generation strategies is the use of a blog. Creating well-written, original, useful blog content is a great way to not only generate more leads, but also boost your website’s SEO, which will also help generate leads. By sharing great content on your website and on your social media accounts, you’ll be able to reach a wide audience of potential new clients.
These Are the Best Real Estate Lead Generation Tips You Can FollowBy applying each of these strategies to your business, you will be able to create a large network to generate leads and improve the reach of your real estate business. If you have any questions or want to request more information about real estate lead generation, please don’t hesitate to contact me. I can help you build your online presence and better your business.
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