1. Build Your WebsiteEvery real estate agent and real estate investor should have a website where prospective clients can go to learn more about them. This website should include contact information, lead generation forms, and information about your areas of expertise. For instance, if you specialize with first-time home buyers or luxury homes, you should highlight this on your website. It’s important for your website to not only have a nice design but to be inviting. In many cases, your website will be the first impression that you make on prospective customers. Make sure that it puts your best foot forward and makes an argument for why you are the right choice for them.
2. Publish Great ContentIn digital marketing, you will often hear the phrase “content is king.” There are a few reasons for this. For one, content helps with your search engine optimization (SEO). The more content you have, the more keywords you can put on your site. This makes it more likely that your site will be relevant to queries customers are searching for. Not only that, but high-quality content raises the overall authority of your site in Google’s ranking. And, if you publish informative content, people will read it and share it with their network. This will help grow your platform.
3. Use Email MarketingSometimes, new marketers assume that texting and social media have made email marketing obsolete. In reality, nothing could be further from the truth. For instance, email messages are six times more likely to get clicks than tweets are. This makes email a valuable tool for reminding your prospects of your agency and for building brand recognition. There are several strategies you can use to build your email list. Always make sure to include an email signup at open house events. Also, keep past clients on your email list, as they may be able to provide referrals in the future.
4. Be Memorable In-PersonWhile online marketing is important for real estate agents, it’s also essential to make a good impression when you meet clients and prospects in person. Always be dressed professionally when working and try to set yourself apart by sticking to a specific style. Remember that the job of a real estate agent is slightly different from the typical salesperson, so you’ll want to focus on building conversation and rapport.
Get Started With Real Estate Marketing TodayWith these tips in hand, you will be able to build a real estate marketing strategy that will accelerate your career. Need more helpful tips and advice? Contact me with your questions regarding real estate, digital marketing, and entrepreneurship.
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