Real Estate Investor Squeeze Pages And How They Work

Internet savvy real estate investors are generating leads and doing more deals by using cheap micro- websites called squeeze pages or landing pages.  These real estate investor squeeze pages are built to capture leads when a visitor hits the page.

Real Estate Investor Squeeze Pages

Squeeze pages have been used online for a decade or so and they have evolved quite a bit over the years.  Today there are all kinds of new pages, concepts, and flashy new options to help increase conversions.  You’ll see videos on many squeeze pages, pictures, audio, some are fancy looking… others are very plain and simple.   In the end, it doesn’t matter what a landing page looks like… as long as it converts visitors to leads for your real estate investing business.

Where Do You Drive Your Real Estate Investor Traffic?

Do you drive them to your main real estate investor website and hope they punch in their information to join your cash buyers list… or do you learn how to set up a real estate investing squeeze page (some people call them landing pages or lead pages)?

The answer is to do both… but if you really want to generate a lot of cash buyer and motivated seller leads for your real estate investing business you’ll want to set up what we call a lead page or landing page.  In this post we’ll show you why landing pages work, we’ll show you real estate landing page examples, and show you how to get your own landing pages set up and online quickly.

A Squeeze Page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.

In other words you want your niche specific real estate investor squeeze page to act like a central hub that all your other niche specific online marketing links back to.  The reason for this is behind the definition of what “Squeeze Pages” actually mean.  The sole purpose of a squeeze page is to “squeeze” information out of the visitor…preferably a name, email, phone number or many times in our industry an address.

Squeeze Pages Work Great For Generating Real Estate Leads In The Following Categories:

Buyers, Cash Buyers / VIP Wholesale Buyers, Motivated Sellers, Distressed Properties, Private Lenders, education, and information seekers.

What’s in a real estate investor squeeze page?

A good landing page doesn’t have a bunch of links, not a lot of options, etc.  It’s simple and concise.  Most lead pages are typically 1 page but sometimes they can be a 2 or 3 page websites.

I’m not going to spend a ton of time on laying out all the details of great real estate investing landing page because they’re really pretty simple.  Is there a design that works best?  Some can perform better than others but the truth of the matter is that what works really well for your real estate investing business and your market may not work as well as another design (or message) on another real estate investors website.  Make sense?

However there are some But, there are elements that usually work well.

  1. Attention Grabbing Headline • Call To Action
  2. A short description of what they’re about to get in exchange for their email addres
  3. A few bullet points listing out benefits of what they’ll get when they “opt in”
  4. Performance Enhancers (Video, audio, free gifts like a downloadable ebook)
  5. Opt-In Box (This is where you collect any information you want)

Those are the most important elements of a really good landing page.  Yes, you can use pictures and videos… but definitely test the video versus just the text with no video, actually test everything.  You’d be surprised to learn that sometimes the simplest and even ugliest squeeze pages can outperform the ones with video and pictures.

EXAMPLE Real Estate Investor Squeeze Pages

The reason we’re showing these real estate landing page examples is mainly so you can start to learn why things work… so you can start implement these pages in your marketing, so you can start generating more traffic and attracting more leads into your business.

A real estate investor squeeze page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.

In other words you want your niche specific squeeze page to act like a central hub that all your other niche specific online marketing links back to.

How To Get Your Own Real Estate Investor Squeeze Pages For Your Website

I just went over what a Lead Page is (or squeeze page) and why they work for real estate investing businesses…

So, what do you do now?

First, if you don’t have a Lead Page and you’re in real estate investing… you NEED ONE.  I’ve personally generated hundreds and hundreds of motivated seller leads, a cash buyers lists well over 300 buyers, and a list marketing list 10,000 people who are interested in flipping houses.  This was all done online via a squeeze page… it works really well and you’re leaving money on the table if you’re not using them.

So now that you know what a squeeze page is you need to decide what investing niche you want to attract leads and you need to go buy a good domain name!  On of the quickest ways to get a simple squeeze page up is jump onto ODesk.com (which is an outsourcing community) and find yourself a programmer that can help you get your first squeeze page.

Another great option and the one that makes the most sense is to use a lead page or squeeze page system that already works. There are a lot of squeeze page softwares and third party providers you can use to setup squeeze pages.  I’m pretty biased when it comes to this kind of stuff because I use this for my squeeze pages….it’s a real estate investor websites lead generation system that I highly recommend you check out. Take a minute and see if its right for you.

After you have your real estate investor squeeze page all setup the next step is to start driving traffic to the site and watch the leads come rolling in!

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How To Attract Motivated Sellers Leads To Your Real Estate Investor Website

Building a great looking real estate investor website is just one part of the overall picture for a real estate investing company’s success online and attracting more motivated seller leads into your real estate business.

Most investors don’t really understand the importance of getting the right real estate website online.  They don’t understand that getting a website online is all about having it out there for people to find so you can generate leads for you business.  95% of most real estate investors and agents  forget that a website should really exist for one reason and one reason only, to help you get more leads for your business and help you earn more money.

I’ve been generating motivated seller leads online for almost 5 years now…not only for my real estate investing but also for my affiliate marketing business too.  I personally have years of SEO, Search Engine Optimization, traffic generation, and conversion experience combined with a great deal of knowledge for real estate investing and wholesaling.  Throughout this article I’m  gonna walk you through some of the major ways the my inbound online marketing system for real estate investors can help you get more traffic, convert more leads, and do more deals as a real estate investor or real estate wholesaler.

Attract Motivated Seller Leads To Your Real Estate Investor Website With Inbound Marketing

So you might be asking yourself  “what is inbound marketing anyway?”

Inbound marketing is simply the act of positioning your marketing in a way, so your marketing attracts prospects and, of course, customers, letting you do deals as a real estate investor, of course, by helping solve their problems.  This process can work for any business or company and when implemented correctly and consistently it can easily 3x your business.   Inbound marketing online is simply creating content, videos, articles built and based around keywords that your prospective audience is actually typing into the search engines.

Inbound Marketing VS. Outbound Marketing

Outbound marketing historically has been the foundational marketing modality for real estate estate agents and especially investors.  This is predominately through direct mail.  Inbound Marketing is a process by which your are attracting prospects, customers or clients to you…

…rather than outbound marketing which often requires higher expenses, you know, paying for mailings and postcards and things like that, and often lower conversion numbers while again increasing costs!

A solid real estate investing business and marketing plan should really find a good mix of inbound online lead generation and outbound offline lead generation for your business to really thrive.   So let’s look around the inbound marketing methodology that I really believe in and have honed in on over the years as an online marketer.  As you’ll see in this article I’ve taken my online marketing knowledge and combined it with my preferred website system to help you as a real estate investor…let me guide through the steps you need to implement so you can scale your business.

3 Key Phases to attract motivated seller leads and traffic to your real estate investor website

The front end of the inbound marketing methodology I use to generate massive amounts of online real estate estate leads and one that I’ve perfected all starts with…

The “Plant” phase.  

You need to attract visitors and, of course, traffic to your website, but how do you do that? It all begins with having a website with the right SEO, Search Engine Optimization, that can help your optimize your webpages by taking you by the hand and showing you exactly what you need to change or add to your website to give the better chance of ranking your site well in search engines like Google, Yahoo, and Bing.   You’re probably saying “WOW Dave”  that is a mouth full.  It is a mouth full but it can be very simple once you understand a few your audience and what they are actually searching for online.   The system I use for this “Plant” phase does all this for you.  It was built with SEO in mind from the ground up, and it helps you deliver exactly what Google is looking for when it decides what ranks where in the search rankings.

Next comes the “Nurture” phase.

This is the inbound marketing strategy for real estate investors is what I call the “Nurture” phase.  So you’ve attracted the traffic to your real estate investor website by using our search Engine optimization strategies, training, other sources of leads like direct mail, craigslist, etc….now what?   Well now it’s time to really build that relationship with your prospect and bring them aboard as a customer. It could be a cash buyer.  It could be a motivated seller looking to sell their house, but it could be a private lender or heck a rent to own tenant it really doesn’t matter as long as you you have a system that can help you convert and nourish your leads.   Having a lead capture or squeeze page system built into your website and blog is essential.    Here is a screenshot how my real estate investor website is set up.   See how I have call to action and and lead capture form front and center?  This is the first thing my prospect sees when they visit my website and this is EXACTLY the you should have it setup on your real estate investor website too!

The system I use to have my websites on can help you quickly build real estate investor squeeze pages just like this on the fly, or you can use the pre-made ones that are already created for you that have been proven and tested.

Once a cash buyer or motivated seller or private lender or tenant opts in to one of those lead pages, it’s time to build a relationship with them and help them become evangelists for your company.   The key thing you need in order for that to happen is a flexible social media integration that lets your website visitors share your site with their friends or sphere.  Social media is a huge part of getting found on the search engines so you need to have social buttons and share links on your website.  Google and the other search engines put a lot of weight in this and based on their algorithms it can play a very important roll in getting found and generating leads online.

So what should you do and what should happen after a lead submits their information?

You must have some sort of email auto responder that goes out to opt ins immediately after they opt in. Why?  Because it starts the conversation, it gets them to raise their hand.  Last, if you really want to take it to the next level with this “Nurture” phase, plug in an email auto responder sequence.  You can set up a sequence by using a email marketing service like MailChimp, iContact, AWeber, Constant Contact, Infusionsoft, ZOHO, Get Response,  and a whole host of others.

Next comes the “Grow and Harvest” phase. 

When you have a system that really helps with taking a prospect through the first two phases, this Grow and Harvest” phase becomes a lot easier.  Now let me run through the five most important features of the system I use and the one you are going to use when you make the decision right now to become a member here.   First of all, the websites are fully customizable with their appearance and they’re mobile responsive so everything looks great on a cell phone just the same way it would look great on a computer. Number two is the powerful Search Engine Optimization tools.  Number three is something I covered in the article and that is a powerful lead page engine.  Number four, blogging and the social media capabilities in the system. And number five, the  epic training and support we provide.

Ready to grow your online presence, generate more inbound traffic, and attract motivated seller leads as a real estate investor?

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Learn to grow your traffic and attract more motivated sellers leads by subscribing below for updates.  I’ll be sharing advanced and beginner trainings just for people who take action and subscribe to my newsletter.   I can help you hone your mindset, continually test and tweak your lead pages to increase conversions, and really fire up a powerful blog and content creation.  Follow our advice on how to build a blog that generates traffic and revenue for your business.   Click here if you’d like to schedule a coaching call on this.