How To Do Real Estate Investor SEO In 3 Simple Steps

How To Do Real Estate Investor SEO

Congrats, you’ve found the best Real Estate SEO source out there…

how to do real estate seoSearch Engine Optimization can be super confusing, tedious, and even boring but it’s absolutely essential if you want to generate leads from the search engines.   There is a ton of information out there and most of it is contradictory or outdated so I’be put together this page for you as resource to help you get started.

Many marketers online will rely on spamming to build there business. That won’t work. You can look anywhere and find that you will need to learn how to do seo in order to generate organic traffic to your sites. Unless you do a paid marketing strategy. The main difference between paid marketing and organic is that organic is free traffic and it’s more of a long term strategy. Paid traffic is quick hit and only lasts as long as you keep paying for the traffic to go to your website.

If you learn how to do real estate seo you can generate residual organic traffic to your real estate website and get paid months and years on something you did today.

Now THAT is leverage. So, if you are trying to get your real estate website ranked in the search engines then start by implementing some of the steps below.

This is how I got started doing real estate investor SEO and this is where you can begin too.

I learned how to do SEO back in 2010. I had no idea really what I was doing. It just kind of happened by accident. I was making videos and articles and all of a sudden I was getting tons of traffic and leads and making sales.  I really had no idea what was happening…LOL.  I dug in and started to really study the process and discovered there are a few very simple steps involved.

What I will do is break down the 3 SIMPLE steps to properly learn how to do real estate investor SEO.

1. Keyword Research

This is ABSOLUTELY necessary in learning how to do real estate investor SEO.  Keyword research tells you how much traffic a particular keyword gets each and every month. You can go to Google’s free keyword research tool and use that. You want search for a keyword that has plenty of traffic as well as a low to medium competition level. Obviously you can still rank for higher competition levels but lets focus on ranking on the 1st page of google FAST! The tool I recommend is SEMRush.

2. Optimizing your Content

I highly recommend using Yoast.  Yoast is an seo plugin that you can use and it will tell you if your content is structured properly.  This will help you get the proper keyword density as well as tags and everything else. You will use this plugin with your word press blog or real estate website. If you don’t have a word press blog or real estate website then I highly recommend getting one that is self hosted or just use a turnkey system like oncarrot for your real estate website.

3. Backlinking To Your Content

This is by far the most efficient way to drive traffic to your site and get ranked organically in the search engines. You can create backlinks through sites such as ping.fm , other ping sites and more.   Social bookmarking is huge right now for search engine optimization, you can have that done on fiverr.com.  Article marketing and press releases are still one of the best ways to get backlinks to your site. I also use and also recommend The Hoth for this!

4. Repeat I know I only said 3 steps but the fourth step is to just do steps 1-3 all over again with a different keyword. As you continue to do this you will get better. As you get better you will make more money while driving more traffic to your sites.

Want to know More?  Discover Everything Investors Need To Know About SEO

Real Estate And Social Media

Are you using social media as part of your online real estate marketing strategy?

If not, you should be. You should absolutely be using social media in your real estate investing and real estate lead generation efforts. There are a lot of different options and we are going to help you focus on where to put start.

A new study released on Mashable shows exactly how the real estate industry is using social media and together with your online real estate marketing partner, Real Estate Visionaries we will help you take your business to the next level by using social media. The real estate industry has seen a number of social media innovations over the past few years and real estate professionals are just scratching the surface at the power of it all.

Today over 84% of real estate professionals claim that they are using social media, while only 10% say they are uncomfortable with using it. Even though most are using social media it certainly doesn’t mean that most of them have invested enough in learning the marketing knowledge to be able to use it productively.

So which social media networks are your competitors actually using?

The big 3 are definitely Facebook, Twitter, LinkedIn and in that order. Then WordPress and YouTube. If you are in real estate then you should be using WordPress as your real estate website and it should be your primary social media platform. You can find out more on why here! YouTube is another platform that is really under used and under leverage. Using video for your online real estate marketing is one of the best strategies out there to increase traffic and brand awareness for your real estate business. The search engines absolutely love video and it’s an interactive way to connect with your audience.

Now let’s take a look at the 800 lb gorillas in the room. It doesn’t matter how many Facebook updates you have done or how many Tweets you have posted. What does matter is how many people are actually following your real estate business online? How many real customers have you gained from your social media? If you don’t have at least a hundred, your really don’t really exist on the web in any meaningful way. However, you need to start somewhere and utilizing social media in your marketing efforts is a start. Your results in the beginning will be limited but over time with consistency on your part your results will grow. Your target to reach should be about 5,000 friends and followers, a number like this will without a doubt have an effect on your online real estate marketing.

Most real estate investors and professionals who take their craft seriously know that they need to be utilizing social media.

The problem lies with the fact the most do not know how to use it and they also dramatically underestimate the power of it. Harnessing the power of social media for you real estate business will ultimately help you obtain new leads and opportunities.

Focus branding your business on Facebook with a Fan Page. Keep your profile for your personal and Fan Page for your business. Then start using it to increase followers. A Fan Page guide and training system can be very helpful in your efforts. There are plenty of Fan Pages out there that have 10’s of thousands of followers some of which are making 6 figures per month incomes. Do you think you would be a little more motivated to use social media if you were told that by hitting 100,000 fans you would see a nice 6 figure income, per month? Exactly!

Take a proactive approach and start engaging in conversations using social media. Develop a plan for adding followers and fans. If you do this you will be incredibly surprised at the results. Combine these efforts with a good corporate real estate WordPress site and some simple but powerful squeeze pages and your ready to start generating some serious real estate leads online.

 

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