Dave Brown Great American Syndicate

Tag: real estate investor websites

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Real Estate Investor Seo and Investor Websites

Having loads of visitors to your website is very important and it all starts with real estate investor SEO keywords.

Real Estate Investor SEO is what you need to get those visitors to your site.  Real estate SEO keywords can be expensive but if you don’t have the budget to hire a company for your real estate investor SEO keywords and are doing it on your own real estate investor website for your investing business there is no reason you cannot do some great real estate SEO as well.

If you are not sure to what SEO is and or how it works then getting familiar with this term and what it means is the first step.

Real Estate Investor SEO Keywords

SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” Real Estate Investor SEO Keywordsor un-paid (“organic” or “algorithmic”) search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. There are two forms of SEO you need to be aware of, On Page SEO  which is focused on your website. This includes behind the scenes tags & titles, internal links between your own pages and the content on your pages. Then there is off page SEO. Relative to your real estate investing website this would consist of building incoming links to your site. This is often done by trading links, though also includes article marketing, press releases, and social bookmarking as well as marketing your site on forums. This should be the main focus of your online real estate marketing and real estate lead generations strategy.

One of the core elements for real estate investor SEO is being able to select the right real estate investor SEO keywords and learning to put them to the best use. 

Real Investor SEO keywords are what will get you noticed to the search engines. This will make your real estate investment website appear in search results and bring it to the forefront and public eye. That’s great you say but what are ‘keywords’. These are words that are relative to your sites content. For example, real estate, investing in real estate, sell your home, buy a home, and we buy houses are all keywords relative to your business.

Having the right real estate investor SEO keywords is the best way to generate motivated sellers, cash buyers and even private lenders.  To make it easy, there are many paid keyword research tools out there on the web. A great way to get started is using the free Google Keyword Tool. This tool will help you discover plenty of keyword suggestions and decide on the best keywords for your real estate investing site based upon the combination of volume of traffic it can bring in each month. Also be sure that you look at what is called ‘long tail’ keywords. These real estate investor SEO keywords often offer the most commercial value and will help maximize your marketing return on investment.

SEO leads are as much as 2 to 4 times as likely to turn into a closed transaction than direct mail leads, PPC, and social media. Why you ask? It’s because of the mind-frame that the prospect is in when they search online. With direct mail, radio, TV, bandit signs, and billboards (outbound marketing) you’re interrupting whatever they’re doing with a message that hopefully cuts through the clutter of the 17 other postcards that seller got that week.

BUT WITH SEO AND INBOUND ONLINE MARKETING …

… the home seller is going to Google to find an answer to their problem. And they voluntarily click on YOUR website, read around, and choose to ASK YOU FOR HELP with their problem.  Again, when you start to master SEO and Inbound Marketing (PPC can have some of the same benefits as well) they’re approaching YOU and asking YOU for help. Imagine the trust and power that you gain in that situation versus “interruption marketing” using direct mail, bandit signs, etc. You’re seen as a trusted resource.

SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there … it can be a great source of leads to add to your business.

Learn How To Do Real Estate Investor SEO In 3 Simple Steps

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5 Steps To Optimize Your Real Estate Investor Website

If you have a real estate website then it is essential that you are doing search engine optimization (SEO) and that you are optimizing your real estate investor website.   There is a lot information out there about SEO and its a great way to get organic traffic to your website.

How to Optimize your Real Estate Investor Website

Now THAT is leverage. So, if you are trying to get your real estate investor website ranked in the search engines then start by implementing some of the steps below.  This is how I started and this is where you can begin too.

I learned how to do SEO a couple of years ago. I had no idea really what I was doing. It just kind of happened by accident. I was making videos and articles and all of a sudden I was getting tons of traffic and leads and making sales I had no idea what was happening. The worst part is not knowing how it happens because I then got caught up in the confusion and put a halt to all of my efforts. That is the last thing anyone wants to do in their business.

Here are 5 SIMPLE how to steps on how to optimize your real estate investor website.

1. Key Word Research

This is ABSOLUTELY necessary when doing Real Estate Investor SEO. Keyword research tells you how much traffic a particular keyword gets each and every month. You can go to Google’s free keyword research tool and use that. You want to get a keyword that has plenty of traffic as well as a low to medium competition level. Obviously you can still rank for higher competition levels but lets focus on ranking on the 1st page of Google FAST! You can use the free keyword research tool for real estate investor SEO here, click this link to use this free tool: Google Keyword Research Tool

2. Yoast SEO WordPress Plugin.

This will help you get the proper keyword density as well as tags and everything else. You will use this with your word press blog. If you don’t have a word press blog then I highly recommend getting one that is self hosted.

3. Back Linking

Back linking to your website is by far the most efficient way to drive traffic to your site and get ranked organically in the search engines. You can create back links through sites such as ping.fm , other ping sites and more.   Social bookmarking is huge right now for search engine optimization, you can have that done on fiverr.com.  Article marketing and press releases are still one of the best ways to get back links to your real estate investor website.

Don’t have a website?  Learn which website system you should use here <<

4. Optimize Your Real Estate Investor Website with On Page SEO

On page SEO is very important. It accounts for 20% of your ranking and is the only part of the SEO process you have complete control over. It is worth doing each of the steps below to get the most out of your on page optimization – you WILL have better results because of it. The items listed below by no means constitute everything you can do, it is a solid foundation. We have only included items that in our testing have shown maximum impact for your rankings.

This list can seem like an enormous task to complete for each page on your site. Fortunately if you’re a WordPress user there’s a plugin for that!  The one by Yoast called WordPress SEO is the best.  We currently run multiple in house WordPress real estate investor websites for testing and revenue generation and every one of them uses this plugin. It makes setting up almost all the suggested SEO factors below easy for every post and page on your sites. I highly recommend it: Yoast WordPress SEO Plugin.

All examples use “sell your home” as the primary keyword

  • Its best to have a domain that is keyword rich. Such as SouthTampaHomeBuyers.com or something like that. It is not imperative but it can help.
  • Your main keywords should be placed in the title tag 2 times. (Sell your house using our proven marketing strategies and you’ll sell your house in no time at!)
  • Your main keywords should appear in the in H1, H2 and H3 HTML Tags. The <H1> tag being the most important.  (H1, H2, etc stand for Headings – this is accessible in your page/post editor inside WordPress.
  • Your main keywords should appear near the beginning of the first sentence in each paragraph.
  • Your main keywords should appear in the last sentence of each paragraph.
  • The overall keyword density of each page should be at least 3%, but not more than 5%. This means your main keywords should be at least 3% of the entire post.  Don’t stuff keywords as you will get penalized, make it read and look natural.
  • Using your main keywords as the anchor text you should to link to another internal page on your site at least once on each post. (<a href=”http://sellyourhome.com/sell-your-home”>Sell Your Home</a>)
  • Using your main keywords as the anchor text you should to link out to an authority site at least once in each post with a no follow and “new” target tag. (Wikipedia or another authority domain works fine: <a href=” http://www.zillow.com/wikipages/How-to-Sell-Your-Home-in-a-Slowing- Market/” rel=”nofollow” target=”_NEW”> Sell your home</a>)
  • Remove all other outgoing links.
  • All images on your site, and each image you add to a page should have an “alt tag” with one of your main keywords in it and the file name should include your keyword. (<img alt=”sell your home” align=”center” src=”http://sellyourhome.com/wp- content/uploads/2010/10/sell-your- home.jpg” />)
  • Bold, underline AND italicize your main keywords individually at least once on each of your pages.
  • Each content page should be between 800 to 1,000 words in length and “tightly written” around your main keywords.

I know this might seem like a lot of work, but I promise you the couple hours you spend doing this will pay off big-time in the long run!

Your site is now optimized to take advantage of 100% of on page SEO factors. If you have installed YOAST WordPress SEO your SEO score for each page or post should be 100%, if it’s not you missed something.

5. Mobile Friendly and Page Speed

Making sure you real estate investor website is mobile friendly and fast is very important.  These two things matter a great deal to Google so they should matter to you too.  Download a page caching plugin for your real estate investor WordPress website. I suggest configuring caching for your site (I like “W3 Total Cache” for WordPress).  Click here to check if your website is mobile friendly.

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Reverse Wholesaling Case Study

A Professional Online Real Estate Investor Website, Flipping Houses And The Art Of Reverse Wholesaling.

Wow that’s a long sentence to swallow but having a professional online presence as a real estate investor is extremely important when it comes to credibility and authority in your market place.  Why?

Let me explain! (Reverse Wholesaling Case Study)

In 2012 I got a lead on a deal about 20 miles from our office. My business partner Randy pre-screened the lead and instantly knew it had potential.  The sellers… an elderly couple who were moving to North Carolina.  They didn’t owe anything on their house and just wanted out fast so they could make their move.  My business partner Randy visited the house, met with sellers and made an offer.

Outcome…
They didn’t except the offer right away  because they had another investor interested in the property and wanted to hear what he had to offer.  This investor was from the city 2 hours south of us.

Result…
The sellers called my partner back up and  said that they would sell our company the property. Randy asked them why they went with us and the sellers said, “Even though the other investor offered us more money, when we looked him up we couldn’t find him online!!  But you guys were all over!”  WOW!!  Awesome right?  You see the simple fact is that when the sellers went into the search engines to look us up they actually found us.

BOOM…Instant Credibility, Instant Authority!

So I hope you are taking notes! 😉  Here is the best part. Because we use a technique  called reverse wholesaling we already had a buyer lined up for this property. What is reverse wholesaling?  Reverse wholesaling is the #1 strategy in real estate investing and all it means is that you take almost all of the risk out of wholesaling by building a hungry list of cash buying investors and rehabbers first.  You find out what they want and where the want to buy then you simply go out and look for motivated sellers in those areas.

With this deal we got the property in contract for $60k and we sold it to a rehabber who was on our buyer’s list for $79k!!  We made a 19k profit by being the middleman and bringing one of our buyers the kind of deal they loved.  The sellers were happy, the buyer was happy and we were REALLY HAPPY!

This is why you need a clean, professional real estate investor website and presence online! The ROI on these type of deals is huge.  You do the work once and it keeps delivering over time.

Get More Motivated Sellers With This
Real Estate Investor Website System 

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Real Estate Investors – Create Traffic To Generate More Sellers Leads

There are a lot of different ways to generate online real estate leads and traffic to your real estate website or blog.

 

Traffic is the single most important thing for the online version of your business. When I first got involved in real estate investing most of our lead generation was from direct mail, postcards, and networking. And this is a strategy that we still use in our business today. It’s important to drive large numbers of visitors to your website site your blog…after all it is a numbers game.

[pullquote align=”normal”]If you the real estate investor can master online lead generation for your business you will thrive. [/pullquote]

As a real estate investor you need a constant supply of deals and motivated sellers coming across your desk everyday. But you also need a good stream and supply of buyers, most importantly cash buyers to sell these properties to. If you master lead generation you’ll always have more than enough of each of these real estate leads.

Here are some of the best ways to generate real estate investor leads and motivated seller leads online

1. Pay Per Click – this is paid advertising. When people to searches in Google, Bing or Yahoo, the PPC ads appear at the top and right of the search results page. Now pay per click is not free you have to spend some money each month to generate these types of real estate leads. The great thing though is you can make this very targeted to your specific market or niche. Adwords from Google is the most popular form of Pay Per Click. When building your ads and campaigns be sure to focus them around keywords. Keywords are popular words or phrases people put into the search bar when searching for a product. A few examples of keywords would be: we buy houses, real estate leads, sell my house fast, avoid foreclosure. The trick is to take these keywords and make the specific to your location of business.   This is the company I use for my Google Adwords.

2. Offline Marketing. A great strategy for traffic is offline marketing for real estate leads. All of your postcards, direct mail, business cards, flyers, etc. should have a website where people can go or better yet a squeeze page. Sometimes people like to be able to do some research or are more comfortable making an initial connection by checking out a website. If you do a lot of marketing offline then this one strategy will definitely help you increase how many real estate leads you capture.

3. Press Releases. This is a great way to drive a ton of real estate leads and traffic to your site. There are a few great free sources like prlog.org, clickpress.com, 24-7pressrelease.com, just to name a few. When your writing your press releases you want to be thinking about keywords again. Have a few in mind that will relate to what your writing about and try to include them as often as possible. Try and post a press release at least once a month. Once a week is really effective though.

4. Video – Use your smart phone, camera or other type of quick video recording tool. Start documenting your business through video. Show your properties or record tips or strategies for others to few. Once you have your video done upload it to YouTube and video syndication sites like TubMogul or Traffic Geyser. These sites will blast your video across other video hosting sites online. Search engines love video because they tend to treat it like news. Both press releases and video will help you get real estate leads organically or naturally.

5. Web 2.0 – Social Media platforms are the wave of the future and if you don’t have a Twitter or Facebook account then you need to go get one. Updating other friends and followers about your real estate business on a regular basis will surely bring real estate leads back to your website or blog. So go out and get an account and start posting info, start following others in our industry and share with them what your doing.

6. Real Estate Investor Website – Finally, if you want to have a successful online real estate lead generation platform then you need a website that is great at capturing and converting traffic to leads.  Having the right real estate investor website is essential to your success.  You not only need a website that is great at generating traffic but you also need to be able to convert those visitors into leads.  Our recommended platform does just that and a whole lot more.

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Anyone can generate Real Estate leads online

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About Dave Brown

Dave Brown has been active in real estate full time since 2002 and has combined his passion for internet marketing and SEO with real estate investing to create a highly successful and profitable real estate investing business. This is the driving force behind Dave’s unique success as a real estate investor and entrepreneur.

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