8 Different Ways To Locate Motivated Sellers

There are several things you can do to locate motivated sellers.  We’ll touch on a few right now. Depending on your personality and time commitment, you’ll gravitate towards some more than others. That’s totally fine! There’s no one way to do this.

Here are 8 Ways To Locate Motivated Sellers

Direct Mail

Direct mail is the tried and true method when it comes to generating real estate leads and motivated sellers.   Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Here are some tips to help make your real estate marketing campaign a success.

  • Have a goal and target audience in mind for each campaign (right audience + right message = success)
  • Make an impact with a strong headline and bold imagery (get to the point, keep content and design simple)
  • Be simple, clear and concise with direct mail messages (use only one idea per piece)
  • Include a compelling promotional offer to promote responses such as a free property value assessment  (time-sensitive offers work to elicit immediate response)
  • Include relevant contact information such as company logo, name, phone number, web address and links to social profiles

Flyers

Flyers are a fantastic (and inexpensive) way to spread the word.

Use neon paper (orange, yellow, or green) that draws attention from a distance. Hand it out to neighbors, post it at public bulletin boards, drop it off at laundromats, bus stops, coffee shops, etc.

Business Cards

You should pass out business cards to everyone you meet, leave them at restaurants, put them in your bills that you send off when you pay them, etc. Try setting a goal of handing out 5 business cards per day.

Feel free to design and print your own business cards or use a service like www.vistaprint.com. The message on the card should be similar to the message on the flyer. It’s basically your flyer in pocket form. Remember that all it takes is one card to put cash in your pocket.

Internet Scanning

Websites such as www.craigslist.org, www.forsalebyowner.com, and www.backpage.com have motivated sellers posting their houses all the time! Look for key words such as motivated, must sell, and FSBO.  How about setting up your very own real estate investor website system and generate leads with inbound marketing.

*NOTE: Agents sometimes post on these sites, look for a watermark on the photo that says MLS – that’s most likely a listed property. A good way to save time is to make a quick call and inquire if they’re an agent or the owner.

Social Media

You can run targeted ads on Facebook, or just consistently post (videos do great) about what you’re looking for. Someone might know someone who knows someone who needs your help. Don’t underestimate the power of social media.

Newspaper Scanning

You already read the Sunday paper (or maybe your parents do), so just take a few more minutes to scan the houses for sale. Again, look for key words like motivated, must sell, and FSBO.

Driving for Dollars

Do you know of any vacant* or “distressed” homes on in the area? They are often owned by people who would rather sell than shoulder the burden.

*NOTE: Some vacant homes are bank owned. There is no way to know for sure, but if there are papers taped to the windows, that property is bank owned. Do not submit bank owned properties. They will either be on the MLS or not listed at all.

Do you drive the same route to work every day? Try alternative routes and stay on the lookout for houses that match our ideal property profile! Some common symptoms are overgrown yards, rusted cars in the yard, FSBO signs, broken windows, etc.

If ALL the properties in the area exhibit the above symptoms, it’s not a good sign. But if it’s a single house surrounded by several decent houses, you may be looking at a deal. The common rule in real estate is to find “the worst house in the best neighborhood.”

How about garage sales? These happen every weekend and often signify that the homeowner is moving. Simply stopping by and asking if they’ll be selling their house – or if they know of any neighbors who may be interested in doing so – can result in some solid leads.

AMP (Auto Message Pro) –

AMP is a service that allows you to generate leads via phone by advertising for motivated sellers. They call the number and enter your extension to listen to a pre-recorded message. Then they can leave a message, or choose to speak directly with us. Your extension is yours alone, meaning you get credit for every single lead that comes in as a result of your advertisement.

What’s better, you don’t have to talk to anyone!

As you can see there are a TON of things you can do to start locating motivated sellers. It’s a numbers game, so the more you’re out there, the more chance you’ll have of finding a great deal.

how to find motivated sellers

Real Estate Investor Squeeze Pages And How They Work

Internet savvy real estate investors are generating leads and doing more deals by using cheap micro- websites called squeeze pages or landing pages.  These real estate investor squeeze pages are built to capture leads when a visitor hits the page.

Real Estate Investor Squeeze Pages

Squeeze pages have been used online for a decade or so and they have evolved quite a bit over the years.  Today there are all kinds of new pages, concepts, and flashy new options to help increase conversions.  You’ll see videos on many squeeze pages, pictures, audio, some are fancy looking… others are very plain and simple.   In the end, it doesn’t matter what a landing page looks like… as long as it converts visitors to leads for your real estate investing business.

Where Do You Drive Your Real Estate Investor Traffic?

Do you drive them to your main real estate investor website and hope they punch in their information to join your cash buyers list… or do you learn how to set up a real estate investing squeeze page (some people call them landing pages or lead pages)?

The answer is to do both… but if you really want to generate a lot of cash buyer and motivated seller leads for your real estate investing business you’ll want to set up what we call a lead page or landing page.  In this post we’ll show you why landing pages work, we’ll show you real estate landing page examples, and show you how to get your own landing pages set up and online quickly.

A Squeeze Page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.

In other words you want your niche specific real estate investor squeeze page to act like a central hub that all your other niche specific online marketing links back to.  The reason for this is behind the definition of what “Squeeze Pages” actually mean.  The sole purpose of a squeeze page is to “squeeze” information out of the visitor…preferably a name, email, phone number or many times in our industry an address.

Squeeze Pages Work Great For Generating Real Estate Leads In The Following Categories:

Buyers, Cash Buyers / VIP Wholesale Buyers, Motivated Sellers, Distressed Properties, Private Lenders, education, and information seekers.

What’s in a real estate investor squeeze page?

A good landing page doesn’t have a bunch of links, not a lot of options, etc.  It’s simple and concise.  Most lead pages are typically 1 page but sometimes they can be a 2 or 3 page websites.

I’m not going to spend a ton of time on laying out all the details of great real estate investing landing page because they’re really pretty simple.  Is there a design that works best?  Some can perform better than others but the truth of the matter is that what works really well for your real estate investing business and your market may not work as well as another design (or message) on another real estate investors website.  Make sense?

However there are some But, there are elements that usually work well.

  1. Attention Grabbing Headline • Call To Action
  2. A short description of what they’re about to get in exchange for their email addres
  3. A few bullet points listing out benefits of what they’ll get when they “opt in”
  4. Performance Enhancers (Video, audio, free gifts like a downloadable ebook)
  5. Opt-In Box (This is where you collect any information you want)

Those are the most important elements of a really good landing page.  Yes, you can use pictures and videos… but definitely test the video versus just the text with no video, actually test everything.  You’d be surprised to learn that sometimes the simplest and even ugliest squeeze pages can outperform the ones with video and pictures.

EXAMPLE Real Estate Investor Squeeze Pages

The reason we’re showing these real estate landing page examples is mainly so you can start to learn why things work… so you can start implement these pages in your marketing, so you can start generating more traffic and attracting more leads into your business.

A real estate investor squeeze page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.

In other words you want your niche specific squeeze page to act like a central hub that all your other niche specific online marketing links back to.

How To Get Your Own Real Estate Investor Squeeze Pages For Your Website

I just went over what a Lead Page is (or squeeze page) and why they work for real estate investing businesses…

So, what do you do now?

First, if you don’t have a Lead Page and you’re in real estate investing… you NEED ONE.  I’ve personally generated hundreds and hundreds of motivated seller leads, a cash buyers lists well over 300 buyers, and a list marketing list 10,000 people who are interested in flipping houses.  This was all done online via a squeeze page… it works really well and you’re leaving money on the table if you’re not using them.

So now that you know what a squeeze page is you need to decide what investing niche you want to attract leads and you need to go buy a good domain name!  On of the quickest ways to get a simple squeeze page up is jump onto ODesk.com (which is an outsourcing community) and find yourself a programmer that can help you get your first squeeze page.

Another great option and the one that makes the most sense is to use a lead page or squeeze page system that already works. There are a lot of squeeze page softwares and third party providers you can use to setup squeeze pages.  I’m pretty biased when it comes to this kind of stuff because I use this for my squeeze pages….it’s a real estate investor websites lead generation system that I highly recommend you check out. Take a minute and see if its right for you.

After you have your real estate investor squeeze page all setup the next step is to start driving traffic to the site and watch the leads come rolling in!

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