Internet savvy real estate investors are generating leads and doing more deals by using cheap micro- websites called squeeze pages or landing pages. These real estate investor squeeze pages are built to capture leads when a visitor hits the page.
Real Estate Investor Squeeze Pages
Squeeze pages have been used online for a decade or so and they have evolved quite a bit over the years. Today there are all kinds of new pages, concepts, and flashy new options to help increase conversions. You’ll see videos on many squeeze pages, pictures, audio, some are fancy looking… others are very plain and simple. In the end, it doesn’t matter what a landing page looks like… as long as it converts visitors to leads for your real estate investing business.
Where Do You Drive Your Real Estate Investor Traffic?
Do you drive them to your main real estate investor website and hope they punch in their information to join your cash buyers list… or do you learn how to set up a real estate investing squeeze page (some people call them landing pages or lead pages)?
The answer is to do both… but if you really want to generate a lot of cash buyer and motivated seller leads for your real estate investing business you’ll want to set up what we call a lead page or landing page. In this post we’ll show you why landing pages work, we’ll show you real estate landing page examples, and show you how to get your own landing pages set up and online quickly.
A Squeeze Page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.
In other words you want your niche specific real estate investor squeeze page to act like a central hub that all your other niche specific online marketing links back to. The reason for this is behind the definition of what “Squeeze Pages” actually mean. The sole purpose of a squeeze page is to “squeeze” information out of the visitor…preferably a name, email, phone number or many times in our industry an address.
Squeeze Pages Work Great For Generating Real Estate Leads In The Following Categories:
Buyers, Cash Buyers / VIP Wholesale Buyers, Motivated Sellers, Distressed Properties, Private Lenders, education, and information seekers.
What’s in a real estate investor squeeze page?
A good landing page doesn’t have a bunch of links, not a lot of options, etc. It’s simple and concise. Most lead pages are typically 1 page but sometimes they can be a 2 or 3 page websites.
I’m not going to spend a ton of time on laying out all the details of great real estate investing landing page because they’re really pretty simple. Is there a design that works best? Some can perform better than others but the truth of the matter is that what works really well for your real estate investing business and your market may not work as well as another design (or message) on another real estate investors website. Make sense?
However there are some But, there are elements that usually work well.
- Attention Grabbing Headline • Call To Action
- A short description of what they’re about to get in exchange for their email addres
- A few bullet points listing out benefits of what they’ll get when they “opt in”
- Performance Enhancers (Video, audio, free gifts like a downloadable ebook)
- Opt-In Box (This is where you collect any information you want)
Those are the most important elements of a really good landing page. Yes, you can use pictures and videos… but definitely test the video versus just the text with no video, actually test everything. You’d be surprised to learn that sometimes the simplest and even ugliest squeeze pages can outperform the ones with video and pictures.
EXAMPLE Real Estate Investor Squeeze Pages
The reason we’re showing these real estate landing page examples is mainly so you can start to learn why things work… so you can start implement these pages in your marketing, so you can start generating more traffic and attracting more leads into your business.
A real estate investor squeeze page is not meant to generate it’s own traffic (even though it is possible to get a high ranking squeeze page on Google). Instead, they are designed more for conversion so in most cases you will need a plan to drive traffic to the site. This can include paying Google or Facebook for (PPC) or having articles, blog posts, press releases, and social networking posts link back to the squeeze page.
In other words you want your niche specific squeeze page to act like a central hub that all your other niche specific online marketing links back to.
How To Get Your Own Real Estate Investor Squeeze Pages For Your Website
I just went over what a Lead Page is (or squeeze page) and why they work for real estate investing businesses…
So, what do you do now?
First, if you don’t have a Lead Page and you’re in real estate investing… you NEED ONE. I’ve personally generated hundreds and hundreds of motivated seller leads, a cash buyers lists well over 300 buyers, and a list marketing list 10,000 people who are interested in flipping houses. This was all done online via a squeeze page… it works really well and you’re leaving money on the table if you’re not using them.
So now that you know what a squeeze page is you need to decide what investing niche you want to attract leads and you need to go buy a good domain name! On of the quickest ways to get a simple squeeze page up is jump onto ODesk.com (which is an outsourcing community) and find yourself a programmer that can help you get your first squeeze page.
Another great option and the one that makes the most sense is to use a lead page or squeeze page system that already works. There are a lot of squeeze page softwares and third party providers you can use to setup squeeze pages. I’m pretty biased when it comes to this kind of stuff because I use this for my squeeze pages….it’s a real estate investor websites lead generation system that I highly recommend you check out. Take a minute and see if its right for you.
After you have your real estate investor squeeze page all setup the next step is to start driving traffic to the site and watch the leads come rolling in!
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