As of now, Facebook has over 2 billion unique users. That means you have a greater chance than ever to reach new clients.
And if you've spent more than a few minutes perusing Facebook, you may have noticed ads on your timeline. When used well, Facebook ads can boost brand awareness and increase visibility.
But how can you make sure you're using the ads to their fullest extent? Read on for 5 great tips on mastering real estate Facebook ads.
1. Real Estate Facebook Ads Should Be Goal-Oriented
Every form of promotion needs a direction. And to make sure you don't waste your time and money, come up with a strategy and set of goals beforehand.
You'll want to make sure it's manageable, too. It'd be great if you could pull in 100 new clients, but 15 or 20 seems far more likely, doesn't it?
There's nothing wrong with starting small. In fact, it'll help you get a feel for Facebook ads without spending too much money. Your goal is going to be your driving force throughout the promotion.
2. Know Your Audience
With a goal in mind, it's time to start thinking about who you'll want to advertise to. Here's where things get interesting: real estate Facebook ads get specific. And we mean really, really specific.
You can target potential customers based on factors like age, gender, and location.
3. The More Localized Your Ad, the Better
Here's where things get interesting. You can target a real estate Facebook ad to more than just the Richmond area: you can target it to a specific neighborhood.
Facebook gives you several options when choosing your audience's location. You can choose from:
Everyone in this location
This is a bit broader than you'll want. It shows everyone who has ever updated a status or liked something in the area.
People who live in the area according to Facebook's device and connection info. This goes for the entire city or just a few blocks.
4. Look for Customers Who Facebook Deems "Likely To Move"
We weren't kidding when we said Facebook advertisements could get specific. But while this may sound too good to be true, we promise it's legit. Facebook has data that can determine who is more or less likely to move.
This could be based on likes, time spent in the city, or even certain phrases in a status update.
Here's a quick tip: look for customers who have liked real estate sites in the past. It can be a local agency or even a site like Zillow or Realtor.com.
5. Make Use of Facebook's Analytics
Finally, now that you're using great tailored real estate Facebook ads, you'll want to see how they're tracking. And while Facebook doesn't have the most robust set of analytics, it's enough to give you a clear picture of how you're doing.
When it comes to marketing, you can't just set it and forget it. Regularly check up on how your campaign is performing. What's working? What needs improvement? Dissecting a campaign is a great way to determine the health of your ads.
Using Facebook ads may take some getting used to, but it's hard to argue with their effectiveness. Between the sheer amount of customization and the in-site analytics, it's a great solution for an agency of any size. Also look into retargeting visitors that go to your real estate website. You can do that with a simple pixel that is Facebook provides. This is an excellent strategy to stay in front of your audience and to re-engage them down the road.
If you need help leveraging your data or just want to get the word about your agency, get in touch! We'd love to offer a helping hand. Whether you need coaching or SEO solutions, we're here to help you get the results you're after.
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